Want to know how to use LinkedIn, to find and land your next opportunity.
I've got you covered in this video.
I'm going to share with you my step-by-step strategies on how to use LinkedIn to land
your next job.
Ready.
Let's get started.
Make sure that you stay until the end, because I have a bonus tip that is going to help you
accelerate your results.
My name is Cindy Makita Dodd.
I am a career strategist and coach, and I have trained thousands of professionals on
how to use LinkedIn to find and land their next opportunities.
And today I want to help you do the same.
Let's get straight into how to leverage LinkedIn to land a job.
Well, first off, why use LinkedIn?
Let's take a look at some steps at the time of this video, 2021, LinkedIn has over 700
million users, 40 million people use LinkedIn to search for jobs.
Every week three people are hired through LinkedIn every minute and 55 million companies
are on LinkedIn.
So I hope I've persuaded you even just a little bit to take LinkedIn seriously, because it
could be the place where you find and land your next opportunity.
So there's really two ways that you can approach finding a job on LinkedIn.
The first is what I call the active approach.
And the second is the passive approach lets look at the difference between the two, the
active approach to utilizing LinkedIn to get a job is where you actively go out and look
for new opportunities.
You find a job on the platform.
You apply, submit your application and wait for the next steps.
The passive approach on LinkedIn is letting opportunities find you.
And I'm going to show you the exact steps that you can leverage and utilize both of
those strategies to find your next opportunity, the active approach.
There's two ways that you can find a job using the active approach on LinkedIn.
The first one is by looking at the LinkedIn jobs, tech LinkedIn jobs is like a typical
job board where a company will go up post a job that they are hiring for, wait for candidates
to submit their application, and then go on with the next steps in the hiring process.
So as a candidate, what you can do is go onto the LinkedIn jobs tab, search based on various
filters for a job that you want.
And then you can apply directly through the platform.
Let's have a look at some of the features that LinkedIn jobs has.
You can search for jobs based on the following factors in LinkedIn jobs.
Number one is suggested jobs.
These are jobs that LinkedIn thinks you might be a good fit for based on your profile.
So it might be a good idea right now to go ahead and optimize your profile so it can
give you better suggestions.
The second factor is date posted, where you can filter the job based on the most recent
jobs that have been posted.
The third is LinkedIn features.
The filter helps you to view jobs in your network jobs with under 10 applicants, as
well as the easy apply feature, the easy apply lets you submit your application directly
through LinkedIn.
The next factor that you can have a look at is the company.
This filter allows you to select the company that you are looking for.
So if you know in advance where you want to work, you can have a look.
If the company has any open job postings through LinkedIn, next is the experience level.
This filter allows you to select the experience level for your required jobs from entry level
all the way up.
When you find a job that you are interested in, you can click apply and this will take
you one of two ways.
On the one hand, it will let you apply directly to the company's job board or website.
And on the other hand, if you see the easy apply option, that means you can apply directly
through LinkedIn.
Watch this video next.
If you want to know how to effortlessly upload your resume onto LinkedIn, which makes it
a lot easier when you hit that easy apply button.
The second act of approach that you can take on LinkedIn is by searching hashtags.
When somebody makes a post on LinkedIn, that they are hiring for an open position, maybe
that they know of or directly in their company, they will very often utilize the hashtag hiring
or now hiring to gain more visibility to their post.
As a job seeker, you can go into LinkedIn and search for these specific hashtags that
people use.
So you can be open to new opportunities that may not be on the job board or may not be
available within your network.
This is what's also called the hidden job markets.
So you can actually be privy to new opportunities companies that are hiring that you may not
know of.
So what hashtags should you be searching?
You can search for the hashtags now hiring job, offer job search, hiring jobs, recruitment,
remote work searching for these hashtags will allow you to be open to new opportunities
that people are posting about on their personal LinkedIn profiles.
So this is a good way to take that active approach.
And the third active approach you can take on LinkedIn is by following your dream.
Company's LinkedIn page.
If you have a company that you are very interested in working at, go ahead and follow their LinkedIn
page.
What that will allow you to do is you can have a look at jobs when they are posted,
but also posts that come up that could potentially be talking about new opportunities.
So you can keep up to date with companies that you are interested in by following their
company pages on LinkedIn.
Now let's look at the passive approach to LinkedIn.
The passive approach is when you let opportunities come to you, I have had multiple clients have
requests for interviews, have recruiters reaching out to them and opportunities come their way
because they took this passive approach.
And now it may not be as, as you think, you're not just going to sit back and kick your feet
up, but you can, if you do the following steps, number one is to have a fully optimized LinkedIn
profile.
If you've watched any of my other videos on LinkedIn, you will know this fact, everything
on LinkedIn is searchable by keywords.
So when a recruiter is searching for a candidate to fill a specific role, they will search
for that candidate based on keywords.
So as a job seeker, you need to make sure that your LinkedIn profile is fully optimized
from top to bottom, utilizing specific keywords that you want to be found for.
Click on this link, to watch the video on how to optimize your LinkedIn profile, to
get found by recruiters with a fully optimized LinkedIn profile.
You can have recruiters coming to you, even when you are not actively job searching.
The second is having your open to work settings enabled.
Here's how to do so.
It's my open to work feature on LinkedIn, going to head over to my LinkedIn profile.
I'm going to click on the blue button that says open to select finding a new job.
And this is going to show recruiters that I'm open to work.
So I can add specific job titles that I want to be found for, and that I'm interested in
pursuing.
So for example, if I say project manager or I can say career coach, whatever that is,
career specialist, I can say workplaces, whether I want to work onsite, remote or hybrid, I
can look at job locations.
So this is where would I like to work potentially this doesn't always have to be your location.
It can also be where you are interested in moving to, to example, if I want to go to
Austin, Texas, I can type in Austin remote locations, right?
This is if I want to work remote from somewhere else.
So I can say remote locations as well, the start dates immediately or flexible.
And then the job types full-time contract part-time et cetera.
Then this is very important.
You can choose who sees that you're open to new opportunities.
Of course, if you're currently in a role and you don't want your current employer to know
that you are seeking opportunities, then you would limit this to recruiters only.
Okay?
So this helps mitigate the fact that you are letting your employer know that you're open
to new opportunities.
If you have this setting enabled, only recruiters will be able to see on the backside of LinkedIn
that you are open and they can reach out to you based on your preferences.
The other option is all LinkedIn members.
And if you do utilize this and you choose that option, it will actually insert a frame
over your image that says open to work.
So anybody on LinkedIn publicly can see that you are open to new opportunities.
I can then click add to profile and I updated my open to work settings.
And so to recap, using LinkedIn to find and land your next opportunity.
Remember, you can take two approaches, the active approach or the passive approach.
If you're doing the active of approach, you want to go onto the LinkedIn jobs tab and
search based on the different factors and filters for a job that suits you and interests
you.
The second is to search for hashtags, to have a look at posts that people have made regarding
open opportunities.
And the third is to follow your dream companies, LinkedIn pages, so that you can be privy to
new jobs and new opportunities that come your way.
And the passive approach to utilizing LinkedIn to find a job is number one, to have a fully
optimized LinkedIn profile from top to bottom, that is keyword heavy.
So recruiters can find you.
And the second make sure that you're open to work settings are enabled so that again,
recruiters can find you, even if you are not actively seeking opportunities.
I hope that you found this useful.
If you did, please give it a like comment below any questions that you have regarding
how to use LinkedIn to find a land, your next opportunity.
Also, I have a free loss to cost that you are personally invited to click the link below.
If you want to know my exact five step process on how to land a job in today's job markets.
And as little as 60 to 90 days, click the link below to register for our masterclass.
And I will see you very soon.
Bye for now.