- You're gonna learn how to make a full-time income
from your YouTube channel.
Now, in this video, I'm bringing on my friend, Noah
from AppSumo and he's been making money
online for a really long time.
And he's gonna show you how to do it
with your YouTube channel.
And he goes into detail with all the stuff
that he's talking about.
So you definitely wanna watch this entire video
because it is value packed.
So I'm gonna hand it off to Noah starting right now.
- Let me guess, you have a YouTube channel
but you don't have a lot of subscribers
and you've been wondering
how do I turn this into my full-time income?
In this video, I'm gonna show you my exact numbers
and the four levels of going from an amateur hobbyist
with your YouTube channel
all the way to a professional elite
even if you don't have a lot of subscribers, let's dive in.
So level one, hobbyists,
there's two major ways that they like to make money.
One is Amazon affiliate and the second is YouTube.
This is my actual Amazon affiliate revenue page.
So in the past almost 30 days,
I made $70 and 75 cents,
which is awesome and not bad and it's a great start.
So you can make videos talking about pens
or laptops or cameras or whatever it is.
And in your descriptions,
you can actually just put Amazon affiliate links.
It sounds great until you realize
that the commission percentage is so low.
So if you're tryna make a full-time income
you need a ton of subscribers,
or you need to talk about really high ticket items
which is gonna be pretty competitive for you to win on.
So my recommendation is to get started with it
and be okay that you're gonna make
a little bit of money from it.
A bonus tip that I wanna recommend
if you're doing an Amazon affiliate is,
create blog posts for every one of your videos.
So let's say you have a video about cameras
and in your video description you say,
here's the camera, buy it on Amazon,
and maybe someone buys it and you make a little money.
The bonus thing you should do is create an article
just like this one,
where I had a video and I created a blog post
and put the YouTube video on my blog posts
and then added some of the same Amazon affiliate links
that I had in that video description.
The beauty of that is that now I get YouTube traffic,
as well as Google search traffic
going to the videos as well as to the text.
So you get kinda doubled traffic hopefully
in making a little bit more money.
The second thing I wanna say that
on the Amazon affiliate thing is
look at for other products and companies
that you, yes, you already like and talk about.
I love AppSumo.com it's deals on software.
And so one thing you can do is
at any site that you already like,
check out on the bottom of their site,
generally that's where it is
if they have an affiliate or partner program.
So as you see on AppSumo.com, we have the word affiliate.
So guess what?
We pay a lot of money out to a lot of YouTubers and bloggers
in our affiliate program.
So in any sites that you checking out,
any physical products, scroll to the bottom
see if they have an affiliate program,
sign up for it and now you can actually go back
and put those in your old descriptions
for anywhere you want in your upcoming videos.
Second thing is YouTube ad revenue.
Behind the scenes, this is exactly
how much I'm making right now.
It's $3,961 and 67 cents,
which sounds great until you realize
I'm spending around $30,000 a month on the team and ads
and setting all this up.
It's a long-term investment for me,
we're treating it like a professional business,
but I wanna just show you
and be honest with you about our numbers.
Before we start with that,
if you want to do YouTube ad revenue
you need a thousand subscribers and at least 4,000 hours
of watch time to qualify for the program.
So for us
we actually have a significantly high CPM for our channel.
So we have a $55 CPM.
That means for every thousand views,
we get $55, which is great.
The YouTube average CPM is around $8.
That's a little bit lower than this,
but it's just to it to give you an idea.
So I talk about business and startups in marketing,
where people are willing to spend more on advertisements
versus maybe other things where it's around $8.
To give you an idea.
If you need to make around $3,000 a month
and that is your target of how much you need
to make full-time from YouTube,
you need 375,000 views at an $8 CPM
to make your 3000 bucks a month.
So it really depends
on the topics and things you're talking about.
My recommendation is that you start off with this stuff
and that's how you get going with making your money
but it's not how you're actually gonna make
the big money in the future.
All right, level two is amateur.
So I showed you affiliate
and I showed you the YouTube ad revenue.
This is now the next common things that I'd recommend
as you're tryna professionalize your YouTube channel
and make a lot of money
without a lot of subscribers or views.
So Matt De Avila and Patreon are what I'm talking about
for level two in the amateur level.
So Matt De'Avella
is one of the most popular people on YouTube.
He makes a lot of productivity and lifestyle videos
and I wanna show you his exact numbers
so you can see that you're actually not gonna make a lot
of money from patron.
That's why I'm gonna discourage you from doing it,
but you probably should try it out yourself.
So Matt has millions and millions of subscribers,
and he's got two options for his patron.
And what you do with patron is it's a way
of either creating a private community
of people you can talk to or giving them exclusive content.
So videos or audio just for them subscribing
or they can feel like they're donating.
So Matt has two levels of $4, and at $12,
which sounds pretty good.
And you're like, Oh wow, this is really cool.
You can make money being a creator
and having a community like this.
But the problem that I actually don't really recommend
or like about this is you got 1,127 patrons.
So let's just do some math.
So 1,127 times his highest pricing,
which not everyone's doing that, is $12.
So that means he's making around $13,524 every single month.
So you times that by 12 to 162,288.
So yes, it sounds great.
But think about this,
this guy has of millions subscribers.
If you're just getting started, divide this by a thousands
and you'll see where your numbers are going to be at.
And I actually feel like a lot of times the patron,
it feels like donations where there's not actually
a great exchange where I really wanna give you money
in exchange for something else.
So I don't think that's why a lot of people do it,
or there's actually a tremendous amount
of money to be made from doing it.
But I would try it out for yourself and see how it goes.
So that is what Matt does with patron.
I actually don't recommend it, but try it out for yourself.
The second thing I recommend
in the level two amateurs is merchandise.
And so you've seen this on a lot of YouTube channels.
They have t-shirts, they have hats, socks,
underwears, masks, whatever it is.
So I wanna show you how to do it
for yourself and try it out.
I do recommend patron and merge to see what results you get.
So on AppSumo, which is our business that we work on,
we have a lot of YouTube videos and on our site,
we have a link to our merchandise.
And so in merchandise they have t-shirts,
they have sweaters, they have socks.
The beauty of this is two things with merchandise.
One, people are gonna be promoting your stuff.
Two, there's no upfront cost for it.
You can just go to Teespring,
get your store set up
and see if actually anyone's gonna buy.
The downside of merchandise and things like that
is that the margins are gonna be slim
because you're actually not gonna be putting
up any upfront costs on this stuff.
So you're not gonna make a lot
but it's something good to get started.
And it's fun to kind of see your t-shirt out in the wild.
And that is level two, patron and merchandise.
Level three, professionals.
So now we're gonna talk about how to make serious money.
This is five figures, six figures,
seven figures of annualized revenue in your YouTube channel.
Even if you don't have a ton of subscribers,
you can be able to do this.
So first off, is it called an integration or an activation?
And I never heard of any of these words before
but this is what you're gonna start doing
as you professionalize your channel
and I'm gonna give you some examples
so that you can copy it for yourself.
So an integration activation is basically a sponsorship.
I don't know why they have to have these fancy names.
So let me show you two examples.
Number one is Furious Pete,
he's one of my favorite YouTuber who just eats a lot
of crazy food and he's just a fun loving guy.
And so in this video, he'll actually talk about a sponsor.
So in this one, he talks about MANSCAPED.
And I actually clicked this link and bought from him.
And so he'll either get a commission
which is part of the affiliate thing I talked
about in level one, or they'll probably spend
between 5,000 and $20,000 to have him talk
in his video about MANSCAPED, which is a shaving product
clearly I need to use it.
Another example of this is Ali Abdaal
who's one of my favorite other YouTubers
talks about a lot of productivity tips as well.
He talked about Notion
and you could see in his links as well
that Notion probably paid him somewhere again
between a 1,000 and $20,000 for this.
And you're saying, well Noah,
these guys have a million or 5 million subscribers,
how do I do it for myself?
Of course, I'm gonna tell you
so there's two ways that you can actually do this
and I'm gonna recommend it for you.
So one, look who advertises on your channel,
even if you have a small channel
and you have a few subscribers.
So I watched my videos incognito mode
or turn off YouTube read
and you could see who advertises, so newmexico.org.
There's also just other marketers,
other products, other companies.
So watch your videos see who advertises on it,
and then you can contact them.
And then you say, well, Noah, how do I contact them?
So once you've found the different companies and brands
that are already advertising on your show,
that are already spending money
and you could just do a direct integration,
go on LinkedIn and look for the person.
Another thing that you can do here
is look at companies like MANSCAPED or Notion,
or maybe in similar categories,
who are integrating, activating aka sponsoring.
Similar types of videos like yours, like other channels
and just contact them directly to sponsor yours.
So those are the two ways I actually find those people.
How do you get ahold of them?
So I would go and look up
let's just take MANSCAPED as an example
and see if we can actually find the person.
So here's the MANSCAPED, here's the company
and so you actually just wanna find someone
that works at the company.
So they have 109 employees.
What I always do and if I'm trying to get ahold of someone
is I do the quad bomb normally
which is four different types of communication.
So it's a LinkedIn message, Twitter message,
slide in their DM and hopefully an email.
But I'm just gonna show you the LinkedIn one for right now,
but generally what you wanna do
is find someone who's in marketing, acquisition,
partnerships, influencers or ambassadors.
So if I look here on this page,
it looks like there's a VP of marketing here
or Natalie Haupman,
who is the Senior Acquisition Manager,
I would connect with them
so let me connect with Natalie, Hi Natalie.
And I'm gonna send her a message right now
and let's just see if I can actually get a sponsorship
for my YouTube show.
So what I'm doing is,
generally what you wanna do is have a subject line
or title that's really captivating
and what result you're gonna get for the partner.
So promoting landscape to a hundred thousand people
and then I wanna say very simply and clearly like,
here's what I have to offer you
and here's my call to action.
And I don't know if she's actually the right person.
So in this instance,
what I'm gonna do is actually just say
who is the best person to talk to?
She'll forward it to the right person.
So I'm saying, Hey, Natalie, I hope you're amazing,
I have a large male audience,
that would love to hear about my MANSCAPED.
So I would email her and maybe one or two other people here
and you just create a list on a Google spreadsheet,
send these emails or messages off like that
and that's how you're actually gonna be able
to get it yourself.
The second way that you actually can do this
in terms of professionalism is look for agencies.
And I actually just kept it really simple
I went to Google typed in YouTube brand agency
and I was actually a little bit shocked
how many different types of agencies
are available for someone like you
to actually just get sponsorships directly?
And you might think why don't I have a million subscribers.
And the reality is is that,
I've found sponsoring smaller channels for our business,
a lot more effective and a better ROI, don't be discouraged.
Just start connecting with these people early on
especially if you have a really interesting niche
that has really high paying customers,
maybe it's in golf, maybe it's in printers,
I don't really know.
But the idea here is you wanna start building
these relationships and starting it
especially while you're small so as you get bigger,
you already have those relationships available
you don't have to start from zero.
So first off, is integrations and sponsorships.
The next off, is selling your own products.
This is actually where you're gonna start going
into the scale, really next level of money.
So we created a course
at our business called monthlyonek.com.
And it was a course that shows
how we exactly started AppSumo.
And we originally sold it for 300 and $600
and now it's only seven, we might go back on that,
but that's a whole separate story.
The reality here is that you wanna start thinking
how do I create products where I get high margins
and I can keep selling it a limited times
and I'll show you exactly how you can do that for yourself.
So we created this course
and I'm just gonna show you
how much money we've made in the past three months
since we turned the course back on at just $7.
So in the past three months,
we've sold over $30,000 worth,
we've helped almost 5,000 people buy it
which is kind of crazy in terms of this course
and it got $27,000 in profit.
Pretty good, actually, a lot better than I expected.
If you have a higher price product, that's even better,
you can put courses on teachable
or in other places by my recommendation
is you can create PDFs and sell them through Gumroad,
you can do courses through teachable,
or you can build it yourself, that's what we did.
But my point here is that create a book or a course
and then just start selling that to your own audience
I'm gonna show you more clearly
how to do that a little bit later.
Another thing is that you're saying,
well, no, I have a YouTube channel,
what products should I create?
So the question is, is what are the common purchases
that are happening on your channel?
I wanna show you an example of one of my favorite channels
that done this which is Epic Gardening.
It's for my buddy named Kevin out in San Diego,
who loves gardening, has got a green thumb.
And so Kevin does, and I didn't even
check this out until recently,
is he has a website which is Epicgardening.com
and he has a shop
and so you can actually just create your own products
or partner with other companies
and just sell their products on your own store.
Both of those are good experiments
I'd actually recommend tryna partner first
and if it works, then create your own because guess what?
You don't have to do all the work,
you just do the promotion.
And if you find that it works,
then go create it and get all the margin
and customize it the way you want.
And so he actually sells raised beds
on his website, epicgardening.com.
So my recommendation for you, if you're doing fish
if you're doing spear fishing,
if you're doing gardening,
if you're doing mountain biking, go and find products
and either create your own Shopify store
or just create a site and put up a PayPal button
and let people actually buy directly from you.
And this is a way that you can actually start
really now scaling your business around the clock
versus the dependency with YouTube ads,
because you're at the mercy of them showing your videos
as well as which advertisers wanna pay
to promote to your audiences.
By the way, make sure you hit that thumbs up video
If you've learned at least one thing,
this video and stay tuned for level four,
where it's gonna get really juicy.
Level four elite.
All right so this is the stuff that you gotta be doing
if you wanna go to that elite level
of making it a serious money
as a full-time YouTuber, you won't want a lot of viewers.
And the first thing you got to do is your email list.
And don't be that person who's like
Oh yeah, I've heard of it, but I haven't done anything.
While YouTube is for growing your audience,
your email list is for profiting
from I know it sounds a little aggressive
but don't be that aggressive.
So my point here is that when with YouTube,
you're dependent on them showing your videos
and you're dependent on them doing your ads,
what if those things change?
With your email list, you yes you, are in total control.
And so let me show you a few things that are really critical
with doing your email list.
'cause if you have a new product
or service, you wanna sell someone
do you wanna have to go make a video
or do you want to just type a few things hit send
and you actually get results?
So we use sendfox.com it is totally free
and it is for you to where it's just like me and you.
So if you go to sendfox.com/Noah,
you can see my landing page.
And this is where I collect emails from.
And I'm gonna show you some behind the scenes of my stats
but once you created your landing page,
go update all of your social media profiles as well.
Go update a lot of your descriptions of your videos and say,
Hey, if you want my latest update
make sure you're on my newsletter.
'Cause guess what?
If you put up a video,
you do decides how much it gets promoted.
Why don't you be in charge?
That's why you need an email list.
A few of the things that are really important.
I'm gonna show you a few other things.
One, when I sent out an email recently
about one of my videos,
we've got over 4,000 people checking out that video.
If you're trying to make sure that your videos get seen
and then guess what you get also more ad revenue
a few other things.
One, create an autoresponder in your email list.
So in sendfox if you go to automations,
you can create an autoresponder
so that whenever someone signs up
at 1:00 AM, 5:00 PM around the clock, it's working for you.
Sending emails to these new signups.
Imagine it like a restaurant,
if someone comes into your restaurant,
an autoresponder opens the door
says, come in, let me give you my best dishes.
My first email is actually encouraging them
to go check me out on YouTube.
So it's my favorite videos on YouTube
as well as a link to say, go subscribe to me on YouTube.
Other emails that I have here is to check out AppSumo.com.
So for hustlers and email, it says, go check out AppSumo
which is our business that's how we make money.
I have an email about promoting our audience
so if you ever sign up sendfox.com/Noah,
you'll get this email where I try to promote you
on our channels, as well as connect with me on LinkedIn.
So you've gotta make sure that you have
either your products, your courses, your software
your consulting, throw that in your autoresponder.
And guess what, now around the clock, that's working.
Another thing that's really critical is that
as you were doing emails,
you gotta be engaging your audience at least once a week,
we are in the age of attention
and the more that you actually don't talk
to your audience, don't let them know about you
they will go fill that time up with someone else.
And I know I've had that experience.
So you need to be make sure at least once a week,
you're sending an email.
One of the beauties of sendfox.com
which is really really neat is everything called templates.
And I don't think it's used enough
but in templates, if you add your YouTube channel
it automatically pulls in your YouTube videos
as well as social media and creates the email for you
so you don't have to really do anything.
In each week, I would recommend you just send the email
and that is the way you're gonna say top of inbox,
as well as top of mind.
Now you're saying now, well how else do I get subscribers?
So one social media channels update your bio there
and with your link
two, and all your YouTube descriptions
and three, you can do a thing called lead magnets.
And what a lead magnet is is
that you can use AppSumo.com for free,
or there's a bunch of software
to be able to do this out there.
And a lead magnet is that when I'm reading an article
about you, when I'm reading an article online
it says, Hey, if you want more about this article
give me your email address.
It's a lead, which is a person,
magnet So it basically attracts them
to give you an email address and grow your newsletter.
And so you could see, I made an article about Tony Robbins,
I embedded the video.
I'll do that.
And then right here it says,
if you wanna read more about this article
or get a productivity checklist,
give me your email address and I will send that to you.
You can also do this as well in sendfox.
So that's part, one of be going elite.
Second part of going elite is hiring a team.
Guess about this. Mr. B's
is one of the most popular YouTubers out there.
How many people do you think work on his channel?
It was more than I expected.
It was 13 people full-time working on him
but you have to realize like Drake, me
other people out there that are actually elite
and professional levels, more professional than I am.
They have teams doing it.
It's not just all them by themselves.
So this is night media.co and they're
a talented business management agency for YouTube.
So they actually provide the team
to actually help run the business.
So these content creators like Mr. B's, ZEC
and other people out there can go and run their stuff
and just focus on the content creation.
How are you building out your team to put out your videos,
to promote you on social media, to do your video editing,
to do your promotion.
So you can hire freelancers on upwork.com, fiverr.com
dynamite jobs.com or even a friends or family.
But you have to realize that you're not
gonna be able to do it alone or scale to larger levels,
if you're doing everything yourself.
And I've seen a lot of YouTubers make that mistake
where I'm like, so who does your customer support?
Who does your video?
And I'm like, well, I'm still doing it.
I was like, Oh, that's why you're not making as much money
as you can.
And so start thinking and start starting small with this,
'cause this is actually
how you're gonna scale to these larger levels.
- To learn even more about creating a real income online,
you can click right here to check out Noah's channel
and to learn even more about growing your YouTube channel,
you can click into this playlist right here.
Thank you so much for watching.
I'll see you next time.