Does anybody still remember that this movie is coming out?
You're watching Beyond The Trailer's review of Zoolander Number 2...
Get it? Like Channel Number 5? Y'know, it's "inside jokes" like these that make one wonder just how much
crossover there is between the world of fashion and comedy filmmaking. The first Zoolander
came out in 2001 and made just sixty million worldwide, far from one of Stiller's biggest
hits. In fact, Zoolander is one of the least successful films Stiller has ever made, in
contrast to his Meet the Parents, Madagascar and Night at the Museum franchises. But Zoolander
developed a cult fan-base, with Stiller frequently asked by said fans to make a sequel. Sort
of like with Austin Powers, only Mike Myers came out with The Spy Who Shagged Me just
two years after the original, while Stiller has waited FIFTEEN years. Still, when Fandango
recently asked moviegoers which 2016 movies they were the most excited about, Zoolander
2 made the top ten while it's box office competition - Deadpool - did not. Yes, when you combine
those results with a PG-13 rating vs Deadpool's R rating, plus a brilliant launch of the film's
ad campaign and a star-studded comedy cast, it would seem that even Derek Zoolander would
be able to figure out that his movie would open at number one. But then Paramount Pictures
seemed to just...give up. As Deadpool gained more and more momentum, Zoolander Number 2
seemed to take a spa break. After making headlines crashing Paris Fashion Week and dropping three
fantastic trailers, recently the only marketing has been an in-character interview in Vanity
Fair and a few other high-brow placements. There was that Golden Globes Fiat commercial
which made a brief splash, but it almost seems as if Stiller hasn't kept up with the evolution
of movie marketing. At least he's on Twitter, and he does have five million followers as
opposed to Ryan Reynolds' one million. So, maybe Stiller just has faith that if he makes
a Zoolander sequel, fans will come...? I dunno, Benny buddy, you haven't had a hit in five years...