00:00 Xavier Kelly: Hey, guys, hey.
This is Xavier Kelly.
In this video right here, I'm about to walk you through basically the Outbrain Dashboard.
This is 2018.
Basically, it is November 7, so it may change depending on how you see this in the future,
but the majority of the features will still be there.
I know a lot of people have been asking about Outbrain and different things I do, because
I've done a lot Taboola tutorials, but I want to go through and kind of walk through the
dashboard, 'cause I think one thing that Outbrain has done a little better than Taboola, is
really set up the design of the layout of the pages a lot better.
But for the most part of what you actually receive, honestly I think it's best to test
between both platforms.
I'm just going to go straight into it.
00:47 XK: First thing you do, if you don't have an account, you can go through and register.
And you can go through and do all that stuff right there.
Make sure you register for the Amplify one.
I'm not going to do that 'cause I already have my account, but it'll walk you through
that process.
So I suggest right now, if you haven't already, go ahead and pause this video now, and then
go ahead and register and set up all your information.
So I'll give you a couple of seconds on that.
01:16 XK: So the first page, as we continue right here.
This is going to be your dashboard.
This is basically where everything that you have is set up at, starting up here with your
account name, different campaigns you have, you can jump into different areas.
It has your campaign graph right here, and then too as well they all have their affinity
models of different items that have been released.
So make sure you guys sign up for Amplify.
There's a couple of different ways you can do it.
You can do different things along the lines if would like lifetime or something like that.
You can see more areas, you can see different traffic sources, click-through rates, all
that stuff right there and everything that has to deal with that portion.
So you can do that part as well.
So let's go back real quick.
02:02 XK: Okay.
So, this is one thing I really like about Outbrain a lot.
It's a very clear and easy way to be able to see how your campaigns are doing.
You can see by campaign, you can see by day, you can see each individual date of your campaign,
how it's going by, by the publisher.
This is actually the publishers that you're actually using.
So if you were to go back through here and then...
This campaign I was running a little longer ago.
I've been doing a lot more testing on Taboola.
But if you can see from these reports, you can see your amount spent, your click-through
rates over different basic publishers that you may have been using, and you have different
click-through rates on different sites, and it allows you to be able to determine your
spending and different things along that lines.
And then you can go through, and you can exclude as many publishers as you want and do all
those portions.
But let's go back real quick, for a second.
02:58 XK: Okay, so we have our campaigns section.
We have all our listed campaigns below.
We have just the amount that we'll spend on these campaigns, which is what you must earn
this time period, average cost per click, impression clicks, and then basically, your
click-through rate.
And if don't know what your click-through rate is, basically take the amount of impressions
and then divide it by the number of clicks coming through, now you have the click-through
rate on that portion.
And then, this would be obviously, this times this equals your cost, amount spent.
Then over here, obviously, you have status, your type of campaign, campaign name, delivery.
It is basically what status is it in, your start date, end date, budget, stuff like that.
And then you can go navigate over too as well on the front screen, you can go through and
then really change up any of the metrics that you're looking over, different things on that
lines, and you can do month, date, you do a lot of different things like that, day,
week, month, so you can kind of see how's it only going on that part, you can change
the clicks conversions, all those things.
04:02 XK: And now we go to the time portion.
So this right here will list through all the time, basically, that you have is right here,
and it goes back through every single day that you have been using the platform, time,
week, month, all those things are right there.
It's pretty interesting, right here.
You can do a lot of interesting things.
04:18 XK: Publisher.
This right here I would say is the most underused section that people are not using on Outbrain,
and I see this time and time again when I'm talking to clients and then looking through
their actual Outbrain account.
So right here, depending on some sites, you can go to a site.
If you want to, you can click on this link, and this is Buzzvil.
And then you can look on this site, and you can determine, "Do I want my content to show
up on this page?"
And this is something that is really [04:53] ____.
You can go through it and you can say, "Do you want to be on this page?"
And if this is something you're not doing, so if you're not doing something around startups
or anything along that lines, then you won't want your content to show up here.
So you go back and then you exclude this.
And then it'll be excluded.
And you go to the next one.
And then we do Airfind.
05:17 XK: So this right here, we have another site.
And basically, do you want to be a part of this solution.
You choose so or not choose so, and if you do, you keep it there, if you don't, then
you take it off.
It's a ton of stuff like that.
If you were doing something on Sky Sports, and let's say you were doing something on...
Where this may be about Sky Sports or something sports related, this is something you might
want your site to be on.
We're literally going through here and reviewing all of these and then adjusting your span
to be able to get on these and those portions really makes the difference when you're doing
this right here.
You have a higher click-through rate, you have better actions, so based on what they
do once they are converted over.
It works so much better.
06:05 XK: The biggest thing is going through this the same way you'll go through your AdWords
keywords, your negative keywords and create negative keywords, this is exactly what you
should do in this right here on a regular basis.
It's pretty interesting right here, and you can see a lot of different sites that you
possibly might want to do.
And then you could adjust your cost per click per that site so you can get right on there.
Currently right now, they don't have it where you can do just those sites, but they do have
it where you can go through and kind of cancel out certain sites that you don't want to use
after it runs on it.
So it kind of sucks in that far as it's not so much like Google AdWords where we can do
complete targeting, but we can do a lot of things on that.
So let's go geo, let's go by country.
06:46 XK: So, sometimes it takes a little second while you're doing map view.
Same thing as before, but on this one right here, it's going to break down by country.
If you were trying to target a specific country or you're having different audiences that
are in different parts of the world, then this is a good place to come right here, based
on the amount you spend, your click-through rate, everything along that lines right there.
Works out pretty well.
You can have it listed out, and then you can choose which countries you want.
And you can do it by platform too as well.
So this is...
If you were doing something, a mobile app, and you were doing an Outbrain campaign and
you want to promote your mobile app and maybe you're doing it over certain people in this
area.
It helps people do their taxes.
So you run this out here, and you say you can't believe how much money people have saved
using this tax app.
And then you can do that and you can do it over certain actual devices and browsers and
platforms.
So if I was running a smartphone app I would only run it in smartphones.
Only place I would run it, if I had a mobile application.
There's no reason to run it on desktops.
If your app can be on a tablet, you would run it there, but you would only run that
application, run that campaign, on smartphones.
07:55 XK: Okay, So that's basically the whole part right here you can choose...
Including Archive files and stuff like that, you can do that, play around, look over there.
You can kind of mess with that portion too as well.
And too as well, so if you are working on pushing something that is desktop related,
only push on desktop.
If you are working on an application that runs better on smartphones and tablets, do
that.
Just locate your money where it is and needs to be, the best possible way.
08:26 XK: Okay, so let's go through the next thing.
So you can go through and add content up here, you can go through and basically you can add
an RSS fee.
So if you have a blog post and you want to push those out automatically or at least have
them load it up automatically and you still write your titles and everything, you can
do that.
Put your RSS feed into here, and then it'll just pull in automatically and it'll start
running those through your campaign.
So this could be if you have a blog campaign or anything along those lines.
So that works out pretty well.
Let's go back really quick.
And you can create those there and all your pieces of content will load up down here.
09:02 XK: Let me go back.
Okay, so next thing then from there is going to be "Add Content".
Then from there, we have "Add Content", and then you can change the dates up here, and
then you have your ad campaign.
So this right here is going to be where you can set up your campaign.
We're going to go in another video to go way more in-depth into this, but just know that
the next video is going to come out, so I'm going to have...
This is just going to be user interface for this part.
So you can go through and do that, put your tracking in, your third-party pixels, all
those things along that lines, do your targeting, which that's a whole another thing.
Third-party pixels are amazing, we will talk to you about it in something else.
And you can see exactly your potential reach and how specifically plan to actually reach
there, and your cost per click and all of those things.
09:46 XK: So let's go back over here.
Yeah.
Yeah, that one.
So we have all that part, we have all our information, our data, our reports and everything
along that lines.
You have basically different tokens you can do for like, if you were doing something on
another application that needs to link to it, you can do that.
Your settings, everything, your content, all that portion right there you can have inside
of there.
So let's go to the next thing.
Okay, so let's go from here.
So we are in our campaigns, let's go to our pixels.
10:14 XK: This right here you've probably seen on Google AdWords, you've seen, if you're
using it, on Google Analytics.
You need to go ahead and set up these pixels right here, so you can set up your conversions
so you can track these back to what campaigns you're actually running.
That conversion can be something along the lines of getting someone to sign up for an
email, getting someone to download your application, getting someone to purchase something.
You can go through all those portions, and it'll walk you through exactly what you need
to do.
It's pretty simple.
You go through and just take this right here and put it on your site, and they walk you
through it pretty fast and quick, it really doesn't take that much time, and you can be
able to see it on that portion.
But you can go through here, you can add your conversions in, you can view your Outbrain
pixels, all those things right there, and then you can just copy this in onto your site.
I will put this on all of my pages, I will put that somewhere on the lines...
Let me just...
I don't remember exactly where they have it at, this part.
'Cause right now I have it currently in my footer, and my footer gets put onto everything.
But you can put it right here, put it in your header.
I actually probably need to move mine.
So, Craig, would you move it over to there.
11:16 XK: Okay, so let's go from there right there.
So you have that right there, you have add conversions, you go through and you go through
that portion and add these conversions.
Basically what is considered a conversion, that can be anything along the lines from
URL-based conversion, event-based conversion, which could be something that has taken a
lot of download, you can have all that set up and everything along that lines and the
window that occurs, how many days it takes for that person to convert, if they come back,
and then if that conversion is set up to be with a value, and then you can do all site
conversion, include in total conversion.
You do all types of things right there.
[11:49] ____ something different.
11:50 XK: The next thing.
This is another underused item that people are not using on top of Outbrain.
One thing is doing audience segments, they don't use this on...
A lot of people don't use this on Outbrain, a lot of people don't use this on Taboola.
This right here is the goldmine.
I really think that the biggest thing you can do is do your marketing and then do re-marketing.
This right here allows you to re-market to different people, and I will have these on
my sites, even if you're using Google AdWords or you're doing YouTube, so you can be able
to hit them back up and message them as you scroll through other content, and you can
build higher audiences on there.
Even if you want to carry that over to Facebook or whatever areas you want to do to follow
them around, this would be the best way to do it.
You can basically go through and tell them which way to do it, how to go through and
segment that list, you can do it by URLs, based on the URL they went to, how long did
they stay, and then list names, and then you can do it by story sequence, which is another
thing right here.
These are based off of what stories you have put out.
And then you can do a converted segment, if you want to convert it.
Basically, if you want to convert it so when you set up your pixels and stuff it goes through
there.
13:00 XK: Next thing.
On a regular basis, you need to be scheduling reports.
This is something that I didn't do at first, but in my active campaign when I run it with
my client stuff inside, I have my schedule up.
When I don't do this...
I didn't do this at first, and it really messes with you.
If you want to really improve yourself, much of the time you need to be scheduling reports
and just moderating as much as possible how much conversions you're getting from it, no
matter what those conversion actions are, and to be tweaking it as much as possible,
so you can be able to attain and get closer to your goals.
But it's pretty simple.
That's one thing I like about Outbrain, they have a very simple platform, everything's
really easy to see and to actually use, and there's not much confusion on here at all,
as you can see.
Everything is on the side, you have really three areas, campaigns, pixels, scheduled
reports, and your payments.
Sean will show you that, so you guys can get in there and see that.
13:52 XK: But I really like Outbrain, and you're going to see a lot more videos coming
out on this topic too as well.
So guys, if you haven't already, I want you guys to go ahead, go to YouTube, click on
YouTube and head over to this part of the channel right here on my channel and go ahead
and subscribe over there.
I'm going to do a lot more videos to help you guys, walk you through different things
going on, such as if you're in the first part of your product building phase, which could
be just you deciding what audience you want to reach, and then the next step will be going
through and building that audience.
And then, if you're looking to build a digital product or if you're looking to go through
and sell that product.
I'm putting out a lot more videos that are going to go over these specific areas that
are going to help you guys build better businesses online and actually start making a return.
And you never know, you might sit there and go through, listen to what I say, and you
keep trying and keep testing, you could make a couple extra hundred dollars or a couple
thousand dollars, or if you really put your mind to it, make six figures, make more.
The opportunities are there to really make and have the lifestyle you want by doing something
that interests you the most.
So guys, if you want to learn more about that, go ahead and subscribe to the channel, and
I thank you guys so much for watching.
I'll see you guys in the next one.