Are you building apps for business customers?
If yes, I'm going to tell you how
to take your app to more than 5 million businesses
by publishing on the Google Apps Marketplace.
Hi, I'm Apoorv Saxena.
I'm the product manager of Google Apps Marketplace.
You're going to learn three things on this video.
First, what is the marketplace?
Why should you publish on the marketplace?
And how to publish on the marketplace.
Let's get into details.
Google Apps Marketplace is the number one preferred
destination for over $5 million businesses
that use Google Apps for Business.
Admins come to the marketplace to discover
high-quality, trusted apps that they
can install for your domain.
These are apps, such as FlashPanel,
that have done great integration with the Google Apps suite.
FlashPanel is an admin tool that allows customers
to manage and secure their domains.
Another example is Mavenlink, which
has done a great integration with Google Drive, Gmail,
and Calendar.
It's a project management app, where once a task is completed,
you get a notification in the email where you can understand
the status of the task.
You can share documents within Drive using that project
management app and also set reminders
within Google Calendar.
Admins can discover your app by going to the website
or by going the admin console.
Once an app is discovered, the admin
can install your app to a specific set
of users or all users within their domain.
So what happens when an app is installed in a domain?
Once an app is installed, the app
is accessible by the users in the domain
through various touch points within the Google App suite.
For example, here, a Gmail user can access your app
by clicking on the App Launcher drop down menu.
Here, for example, if the user clicks on Insightly,
he is single-signed on into Insightly
right there from the App Launcher.
Users can also access their app from the Drive Create menu.
Here, an app such as Lucidpress, a design and layout app,
has done an integration with Drive.
Once the app is installed, users can directly
launch Lucidpress from Drive and also store
design documents in Drive.
They can even open Gmail attachments using Lucidpress.
You might say, all this sounds great,
but how big is the marketplace?
And what is its reach?
How about 200 million?
That's the number of seats that our customers have installed
since the launch of Marketplace.
And this number is increasing rapidly.
But that's not all.
Developers who have been successful on the Marketplace
tell us Marketplace offers a truly differentiated experience
than any other distribution channel.
It drives 4x more paid conversion
than any other distribution channel.
It drives 2x more engagement than other channels.
And it also drives 1.5x, in some cases,
of customer lifetime value for our customers.
So let's look into how to publish on the marketplace.
To publish on the Marketplace, you
need to do first prepare your app.
You need to create a project in the Google Apps developer
console.
In this project, you need to configure the Google Apps SDK
and other associated Google Apps SDK that you
need to build your integration.
For example, if you're building a drive indication,
you need to enable Drive SDK and also
ask for the Drive API access.
Once you have done these two things,
your app is ready for publishing.
Publishing involves three main steps.
You are to prepare your app, manifest and associated assets.
Then you have to configure in the Chrome Web Store
the publishing settings.
And then you have to submit an app review form.
Let's go into the details of each of these steps briefly.
Publishing the app manifest tells us
a little more information about your app.
This many app manifests should look very similar to the Chrome
Web Store App manifest if you have
published on the Chrome Web Store.
The only difference is the domain installable container,
as you see highlighted in this slide.
This tells us that you are ready to publish
your app to the Google Apps for Business customers.
Once you have built this app manifest
and uploaded the corresponding app icons,
you now need to go to the Chrome Web Store Developer
console, upload this information.
Also add other details, like app descriptions,
screenshots, URLs.
And also select the necessary category
where you want this app to be listed,
and region and the language.
Once you have done that, you're now
ready for the last step, which is filling out the app review
form.
We use this form to understand what integrations
you are building and to make sure you're following the best
practices as listed on the Marketplace Documentation page.
We also test out the integration to make
sure the user experience is seamless.
We also use this step to prevent any abuse and spam
of the publishing process.
This step usually takes no more than two weeks for us
since this time of you submitting the review form.
Once the app is published, your app
is now visible to more than 5 million businesses,
as I mentioned.
But that's not all.
There is one more step.
You can also drive more installs for your app right
from your website by clicking on the Integrate
with Google button.
This is a button that we launched two months back.
It helps admins directly start the install process
from your website without ever going to the Google Apps
Marketplace.
For more information on how to do integration with Integrate
with Google, please visit the Marketplace Documentation
webpage.
The webpage also provides you more details
about how to be successful on the Marketplace.
In summary, Marketplace is the preferred destination
for more than 5 million businesses
that are using Google Apps for Business
for finding business apps.
It is also driving great, high quality installs for your app.
And also, we have done a great job
of providing three easy steps to publish on the marketplace.
So if you are a business app developer
and if you haven't published on the Marketplace,
what are you waiting for?
Go out there, code, and we would love
to see you on the Google Apps Marketplace.
Thank you.