Hey, everybody. Ryan Gromfin here - author, speaker, chef, restaurateur,
and the founder of TheRestaurantBoss.com,
as well as RestaurantCoachingClub.com
If you are a restaurant owner, operator, manager,
just getting into the business or if you've been in the business forever,
you're in the right place because today we're going to talk about one of my restaurant marketing ideas,
dare I say one of my most important invaluable restaurant marketing ideas,
which will ultimately lead to you doubling your profit.
See, I get phone calls and emails all the time from people that want to know
how do they double their business. What they really mean by doubling their business is,
they want to double their profits and the difference really
is when you say you want to double your business, you're talking about
adding more marketing, adding more labor,
adding more everything expenses
which you hope will lead to more profits.
I'm going to share with you a 3-step process today
that won't cost you any money, no money in marketing,
no money in advertising, no money and added labor,
really not much more extra time either
and what that's going to do is, that's going to allow
any new revenue to go right to the bottom line
because there's no added expenses and that's why this formula is so simple
to not only execute but to understand.
So, if you don't have a piece of paper out in a pen,
please grab one. We're getting right into it.
Here we go. Step one to doubling your restaurant or pretty
much any food and beverage establishments profits
are 10% more customers.
That means if you're doing on average 100 customers a day,
we need to bump that up to 110. Pretty simple stuff here.
However, I want to share with you my one best tip
for getting more customers in your restaurant without spending any money and that's called online
review engagement.
And I'm talking about doing it correctly.
A lot of us are engaging currently online with our customers,
but we're not doing it correctly in a native way that
we want to be heard and listened to depending on what
platform you're working on. The way we talk to customers is very different
on Twitter, to Facebook, to Yelp,
to Vine, to Instagram, to any of the social media platforms out there
and so if you are not certain that you are engaging with
your customers 100% accurately in the way that they
want to be engaged with online,
send me an email. Just tell me the name of your business,
the city that you're located in.
I want to do a quick little search on your social media,
and then we'll get on the phone for a half-hour and so and I want to share with you
some of the things you're doing right and maybe some areas for improvement
because this is so important. This is game-changing, this is
life-changing stuff when you figure out how to properly engage
with your customers online,
especially with reviews.
So enough with 10% more customers. That's pretty simple stuff here.
10% more often.
Meaning, we want your regular customers to come into your restaurant
10% more often.
So, if your average customer visit is ten times a month or if you're
a higher-end restaurant, maybe more fine dining, that might be 10 times a year,
we've got to bump that up one to eleven times a month or eleven times a year.
And the best way to do this is quite simply,
learn more about your customers, learn their name,
learn what they like, learn what their regular order is
and as well as your cashiers or your servers and your hosts
because the sweetest word that we love to hear ourselves
is our own name.
And when a customer walks into your restaurant,
if your host can greet them as Mr. and Mrs. so-and-so
and let them know that maybe they'll put them at their regular table or
apologize some of their regular table isn't available,
but you're putting them at a different table and then ask,
can I get your regular drink or your regular appetizer going for you?
Wow, folks, that's a game-changer right there.
That will increase your customer visits by way more than 10%.
And again, it's not going to cost you any money at all.
Now the third step to this very simple equation for doubling
your profits in your restaurant is getting your average customer to spend 10%
more money. So currently, if your check average is 10 dollars,
we just need to bump that up to 11. Well, that's super easy.
If you've got an appetizer on your menu that sells for $6,
let's say or for $5,
you don't need everyone to order that depending on what your check average is,
you might only need one out of four, or one out of five people to order that
one extra appetizer which will boost your check average by that 10%
And the easiest way to do this is either through
upselling like I just talked about with an appetizer or through proper
menu engineering. Wow!
Menu engineering is huge. Again, shoot me an email.
Send me your menu. Let me take a look at it. Let's get on the phone and talk about it,
but I have huge success with my customers on what I'm able to do
by just making one or two minor changes on their menu.
Did you know that your menu should not have a dollar sign anywhere on it?
That's just one of the tips.
That sends out a message to your customers about money
when they see that dollar sign.
That's just one of the thirty or forty things on my menu engineering checklist
that we can go over.
You want to boost your check average 10%, let's engineer your menu.
We're talking about easy stuff here.
A couple of hours of our time together and maybe 40 50 bucks to reprint
your menus and it's huge what you're going to see here.
So if you guys didn't get all that,
the fastest and easiest way to double your restaurant profits is
10% more customers coming to your restaurant or your establishment 10%
more often and spending 10% more.
You might be asking how that works out.
Well, I can show you mathematically, but it's kind of boring a complicated math but it does work
and it's simple because those little increases aren't costing you
any extra money.
That's the key here. There's no extra money spent on advertising,
no extra labor, you're only increase is really the extra amount
of food or drink that you're going to sell and that's it.
We've all had those days in our restaurants where we've gotten a little busy and we've done
20 or 30% more than we planned on that day
and with no extra labor,
we were able to handle it. We were able to rock it out and that's why this formula works.
So, I want to leave you today with just simple, that's it,
but I do need you to focus on something.
I want you to focus on your customers’ needs, wants, desires,
fears, and beliefs because at the end of the day we're in business to serve
our customers,
not to serve ourselves.
We want to know what do our customers want, what are they afraid of,
what do they believe and what do they desire,
what do they want and what do they need?
That's where the magic is in this business.
If you give your customers what they want, they will more than return it to you tenfold.
So anyways, this has been Ryan Gromfin with the Restaurant Boss,
as well as RestaurantCoachingClub.com
Please visit either one of those websites for more free training.
The Restaurant Boss has probably thirty to forty videos on it
that will help you increase your profits or run your restaurant more smoother,
more smoothly, I'm sorry! Or just get you that zest,
that juice that you're looking for out of life in your restaurant.
Wherever you're watching this, subscribe to me on YouTube,
follow me on Facebook, follow me on Twitter.
There will be a place for you to comment below this video.
Please write some questions or comments. I'd love to hear from you.
I do reply to every single one of those personally.
So, I look forward to hearing from you guys soon.
This has Ryan Gromfin saying go out there and just crush it and have a wonderful day.