- All right, welcome back to the channel Max Tornow here.
And in this video, I wanna talk about how you can sell
a high ticket program before you even have it.
It's actually some pretty genius stuff.
We're here in Cyprus today
just taking a little bit of a beach walk.
And after watching this video,
you will know exactly
how you can make up to 10, 20, even $30,000 a month
with a product that you haven't even created yet.
So if you have a skill,
maybe you're really good at something,
or maybe you have a skill from your existing job
and you want to learn how to monetize it,
but you're thinking, "Oh, I need to create a program first."
Then you're completely wrong
because you can actually start selling it
before you even have it.
In fact, you should start selling your program
or your product, so to speak,
before you even have it.
And that is because of one simple thing.
And this is what we call a Proof of Concept.
I see a lot of folks that have been messaging me,
for example, over the past couple of years saying,
"Max, I wanna start becoming an online coach,
I wanna start doing online consulting, or service providing,
but I'm creating this program first." Right?
Program or product,
you can use these two words interchangeably here,
"And I've been working on this for super long
and I'm really proud of it,
and it's amazing" and so on and so forth.
Then, you know, depending on my mood,
sometimes I call them out right away and I say,
"Hey, look, this is BS." or I let them do it.
But oftentimes they come back to me after a couple months
and they say, "Oh yeah, look,
I haven't made any money with it, it didn't work."
And that's where the concept of Proof of Concept comes in.
Cause if you will now go ahead and you waste months,
or even years of your time creating a program
of which you are sure it's gonna work,
and you are really proud of it,
it doesn't mean that people are gonna like it.
In fact, it doesn't mean
that people are even gonna be willing to pay money for it.
The reason for that is we have our own internal blind spots.
Sometimes we're arrogant, sometimes we're naive,
sometimes we literally just don't know any better.
We think this is what people want but it's not.
Or we think this is what people want
but we fail to communicate it properly.
And if you now have invested a lot of time and energy
into creating this program,
it's very unlikely that it's going to work,
which is why, like I said, you need a proof of concept.
Can we walk through the water here as well
or is that gonna mess up the shot? All right.
How to get proof of concept?
That's the first question people are going to ask now.
Very simple, you have to start selling, all right?
There's no better proof of concept
other than you actually selling that very thing,
because people are not gonna buy something they don't need.
And what you do with the selling is
you create a proof of concept, but at the same time,
you already getting paid for your work.
And what you're doing then is
you're getting a couple tests clients.
I'm gonna tell you in a second,
how exactly we usually tell our clients to do it.
You get a couple of test clients,
and with these test clients,
not only gather proof of concept
but you're also making your program
better and better and better.
And it's cool because you win
cause you're getting paid.
You also win because you're getting knowledge
and the client wins because they're getting you,
they're getting your expertise.
Now, oftentimes people say, "But hold on a second, Max,
I'm not a hundred percent confident just selling something
that I haven't even created yet."
or maybe "I'm not super confident about it."
And so on and so forth.
And that's where the 3x30 rule comes in.
We're gonna put it on the screen here.
The 3x30 is very simple.
What you're going to do is
with the very first three clients, if you want,
you can give them your program entirely for free,
as you're developing the proof of concept,
as you hone in your skill and as you're getting better.
You say, "Look, you guys are my first test clients,
you're my test clients and because of that,
because I haven't fully fleshed everything out yet,
you're gonna work with me one-on-one
but on top of that you're going to get it
entirely for free."
They win, you win, everybody wins.
They win cause they're getting it for free.
You win because you get clients
that can help you develop a proof of concept.
Then you say,
the next three are gonna get it
for 30% of the actual price
that you eventually want to charge, right?
3x30 rule.
So now you're charging the next three clients,
30% of the price.
Let's say, for example, you want to eventually charge
a thousand dollars for high ticket,
which is not really high ticket for us,
high ticket is starting with 2000 each at least.
That's around 600 bucks
that you charge now the next three clients.
Now you're getting better at it,
you're honing your craft.
You already work with six clients,
and now you say, "Okay, the next ones
I'm gonna charge 60% of the original price, right?
Three people you're charging 60%
and then the next three clients
that you're getting on board you're charging 90%.
And then from there on
you just start charging a hundred percent of your price,
which eventually you can increase
if you feel confident about it.
And that way you're getting paid, it's a win for everybody,
you're honing your craft,
and you have this thing called Proof Of Concept.
And that is literally how some of our beginner clients
that are complete nobodies,
that don't have a big social media brand,
that don't have any of these things,
create a very valuable high ticket program,
start selling it before they even have it.
And now I'm going to tell you how you can craft a program
around that with these test clients that you've gotten.
But before you do that, if you haven't done so yet,
go ahead, give me a follow on my Instagram account,
posting valuable content on there
literally every single day, I'm responding to DMS,
I'm doing live streams on there, and so on and so foth.
I strongly recommend you check it out.
And we're gonna put the link
to the Instagram somewhere here.
And yeah,
so definitely give me a follow on there
it's totally for free,
I drop value on there every single day
so it doesn't hurt.
Now, what you're doing with the one-on-one is
you gathering more and more of an expertise around that,
and at the same time,
you gather more and more of a routine
around coaching your clients
cause a lot of people say, "But hold on,
I don't wanna be stuck
with having to coach everybody one-on-one,
this is really difficult" and so on and so forth.
But imagine like you're one of our beginner clients
they're making 10, 20, 30,000 euros a month,
or dollars a month, completely alone.
We then say, it's like,
"Okay, I'm having
a couple of very high ticket one-on-one clients
again paid 10, 20, 30k a month.
Now I start taking 2K or 3K
from this money that I'm making
and I hire a coach who helps me with the fulfillment."
So now the is doing a lot of the work for you
while you at the same time are growing your business
and slowly but steadily,
you can start creating a program
around this one-on-one knowledge that you filled.
So instead of just teaching everybody one-on-one,
you can start creating a couple of videos
around the most frequently asked questions,
about the topics that you're discussing with everybody,
and slowly but steadily,
you creating this type of hybrid program
where you have a lot of videos
that basically do the heavy lifting,
you have a support coach that helps you
with the client support,
and then people are just working with you
on the necessities, all right?
And that is literally
how you can scale this whole thing up
like some of our beginner clients have been doing
as they transition into more advanced things,
you can make up to 50, even a hundred thousand dollars
a month with that.
But this right here,
gaining the proof of concept
and selling a high ticket program before you even have it.
That is the very foundation
of a six to seven figure online coaching consulting
or agency business.
So if you wanna know more
on how to actually implement the step,
if you want to get to know us a little bit better,
and if you want to know
how exactly you can take your skill
and monetize it to a very lucrative
six to seven figure online coaching consulting
or agency business,
and then go ahead
and book a free consultation call with my team
and me directly.
There's a link down description below.
You can use that link, brings you to an application,
you fill that out and then you can jump on a call with us.
This call is entirely for free,
it's entirely no strings attached,
just for you to understand
how lucrative can your skill actually be.
We're going to have a little bit of a chat to also see,
is there a market for your skill?
We're gonna have a look at your existing business,
if you already have one, or at your business idea,
and we can tell you exactly if it's even worth pursuing
and what steps need to be taken exactly in your step.
You can also get to know us a little bit better,
what we do, what our strategies are
and why we're so good at this.
And it's just a very no-strings attached conversation.
If you then want to become a client,
we can of course talk about that as well.
But at the very least,
you're going to have at least a one mind-blowing epiphany
about things that nobody ever talks about,
and that's exactly what we're known for.
So link is down in the description below,
we'll give free consultation call there.
I'm gonna sign off now and enjoy the rest of the sunset.
Thank you very much for watching,
and I'll talk to you soon.
- What is going on?
I wanted to make a quick little video,
recapping my experience with FBM.
And I actually am a BBM member as well, I joined the BBM.
So far, in total I've made around,
I wanna say 35,000 U.S. dollars,
helping others is really what's been the greatest change
about joining the FBM.
It's being able to just help others
in a way that I know nobody else can makes me feel fulfilled
and also understanding how to do it in a correct way,
understanding how to do it in a structured way,
in a professional way, and how to get paid for it,
that's the most important.
It's been the best thing being able to talk to the coaches,
especially Max every Monday.
So I'm very happy with all the progress
and the results that I've been getting.
I look to scale this as much as I can.
I know that this is something that I'm gonna do
for a really long time.
And I'm excited so, yeah.