hey everybody today we're going to go over the top e-commerce platforms for 2020. we'll discuss
what the startups the middle guys and the 100 million dollar sites are using as their e-commerce
platforms and why they're likely picking these platforms at the end we'll then cover the
fastest growing e-commerce platforms if you like today's content make sure to give us a thumbs up
and follow this channel you'll receive updates on e-commerce tips tricks and strategies moving
forward and it costs you nothing first let's take a look at the entire web and see which e-commerce
platforms are dominating the marketplace we use a site called builtwith that scans the entire
web and looks at what e-commerce platforms these websites are using the scan is global so it takes
all websites throughout the world into account as you can see the number one e-commerce platform in
the entire world is shopify they have 22 of the market and have been one of the fastest growing
e-commerce platforms in recent years second we have a tie with 15 each wix and woocommerce this
is surprising for wix wix is more of a general website builder they have built some e-commerce
functionality into their platform but they are by no means a fully functional ecommerce platform
woocommerce is open source so it's free and is tied into wordpress woocommerce has grown quickly
they have a fully functional ecommerce backend and keep coming out with new features we see them
continuing to grow internationally because they are open source and anyone using their platform
can modify anything they want so if you need specialized shipping somewhere in the world
you can add this type of shipping method through woocommerce that you may not have been able to
do through shopify or wix woocommerce is a big contender keep an eye out for them
fourth we have square with seven percent they provide a basic website builder and have started
tying in ecommerce functionality on their back end they have been growing by attracting the small
ecommerce shops because they're easy to get up and running fifth is opencart with five percent of the
market they're another open source platform and continue to compete as a global ecommerce player
sixth we have prestashop with four percent of the marketplace seventh we have ecwid with four
percent eighth is zencart with three percent of the marketplace and ninth we have magento with
three percent of the marketplace magento was the number one platform in the world for the longest
time they don't promote their open source solution as much anymore so their numbers have dropped with
their smaller sites they're now focused on the enterprise e-commerce players that are doing tens
of millions of dollars and more online magento1 will also no longer be supported in june 2020
so merchants who do not have the need to upgrade to an enterprise level by switching to other
e-commerce platforms instead now let's move on to the top million sites remember there are billions
of sites on the internet so if you're in the top million sites online this is actually really
good we look at these rankings through a site called alexa rankings which is owned by amazon
they rank sites from one to a billion and where the site ranks based on the amount of traffic
received to that site if you're ranked in the top million you're getting a pretty heavy amount of
site visits for example a brand like tabasco ranks around the 300 000 mark on alexa rankings they're
not on the top end of the million but they are a reputable site that still gets a lot of traffic
sites ranked in the top million are probably doing about a million in e-commerce sales each year
let's check out which e-commerce platforms have the largest slice of the pie in this top million
number one woocommerce with 20 of the market this is surprising that woocommerce has taken the lead
over shopify shopify was number one just a couple months ago woocommerce is seriously becoming a
true player in the e-commerce world at number two right behind them we have shopify with 21
number three we have magento with seven percent of the market this is where magento starts to
become more competitive in the scene where we're looking at enterprise type sites the
sites that are doing more complex e-commerce that needs more fully functional e-commerce systems
number four is open cart with four percent of the marketplace and number five with three
percent is big commerce bigcommerce is based out of austin texas and is another enterprise focused
ecommerce player offering a fully functional platform they're an exciting up-and-coming
e-commerce platform which is contending with the shopify's magentos and woocommerce's of the world
next let's dive into the top 100 000 sites of the world and see what e-commerce platforms are
stealing the limelight at this stage in the game we're starting to look at the big boys
these sites are reputable brands which get tons of traffic and have likely been doing this for a
while they're probably doing about 50 million in e-commerce sales a year or more they don't take
choosing their e-commerce platform lightly they are going to vet these platforms tooth and nail
to make sure they provide everything needed to run their 50 million dollar plus sites
the number one player is shopify with 23 of the market number two is woocommerce with 12 percent
number three is magento in their wheelhouse with 11 of the market number four is shopify plus with
six percent this is shopify's enterprise version which comes with more features and support so we
can see a lot of enterprises are still using their basic version of shopify with a smaller
percentage using the actual enterprise version if we combine these two shopify actually rules 29 of
the marketplace at number five we have bigcommerce with five percent number six is flexify with three
percent flexify is another shopify extension so if we take this into account as well
shopify is dominating the market with 32 percent that's almost a third then at number seven
magento enterprise with three percent as well if we combine this with magento's eleven percent in
third place this jumps them up to fourteen percent of the total marketplace edging woocommerce out
of that number two spot now let's take a look into the top ten thousand sites worldwide these are the
nikes of the world these are the top dogs doing hundreds of millions and more in e-commerce sales
every year some even closer to a billion once again they take their e-commerce platforms very
seriously as you can imagine number one shopify again with 21 they are crushing it number two
magento with eight percent number three we have salesforce cloud with eight percent of
the market we don't see them at any other level they are purely focused on enterprise players
at those bigger levels they're not really trying to play down in the small business category
number four demandware with eight percent number five a familiar face woocommerce with five percent
coming in next is oracle with five percent as well number seven we have shopify plus
with four percent if we lump this with shopify just above their total market share is 25
next magento enterprise with three percent as well adding this to magento they have a
total of eleven percent of the market number nine we have stack commerce with three percent
tied with websphere commerce with three percent of the marketplace as well
these are some really interesting stats you can see how certain ecommerce platforms only come
into play at certain levels of the game where larger companies have different more complex
e-commerce system needs now to wrap things up which are the fastest growing e-commerce platforms
on the web today let's take a look at who is trending number one woocommerce takes the cake
number two shopify they continue to blow through the roof with top rankings across the board today
there is no sign of them slowing down look at that straight upward trend on this graph amazing
number three magento they've taken a bit of a hit not for being a bad platform they have just
shifted to focusing on enterprise sites and have dipped in their number of small business merchants
number four we have big commerce who continues to trend upwards with small middle and big
enterprise merchants due to innovation and the introduction of new features from a great team
well that's all we have for you today folks we would like to hear your thoughts so leave us a
comment below and be sure to like this video and subscribe to our channel until next time
you