- So for a while now I've been getting all these questions
from you guys that are watching this channel,
about random strategies,
about things to fix on the YouTube channel,
other ways I can help you,
and one of the requests that I've been getting is for calls,
so hour-long consulting calls.
Done a bunch of these now,
and in this video I wanna talk about
how to structure these consulting calls
so that you can start doing them on your own.
The first thing I wanna show you is this.
This is an e-mail that I've used a few times before.
I respond with an e-mail like this
when somebody asks a detailed question
that will require a decent amount of my time,
and it's a pretty simple e-mail.
"Hey Brandon, thanks for watching!
"Yes, we've been able to get it to work
"for lower price points,
"have to go deeper on your offer
"to come up with a real strategy.
"Would love to hop on a consulting call and knock this out.
"Our rate is $200 for an hour if that works.
And usually that's enough to get them to buy in.
And the reason why I charged 200 this time,
sometimes I charge 350,
sometimes we charge 700,
sometimes we charge 100,
or sometimes I'll just call randomly
and talk to people for free.
The reason why that changes is,
it's based on how I'm feeling in the moment,
and this is actually good advice in general for pricing.
I don't know if I got this from Neville Medhora,
or Noah Kagan, or some other entrepreneur, but it's
you wanna price your products
in a way that will make you want to do the work,
even if you didn't want to do the work at all.
So for instance, I'm busy, right,
we're running X27, we're running this new company,
I've got a lot of stuff going on,
so if I'm gonna take an hour out of my time
to really strategize with this guy,
one, I know he's gonna get a time value from it,
and two, I need to make it worth my time,
so getting an extra 200, 300 bucks, whatever it is,
is worth it, and so that's why I price it at that point.
In terms of mindset,
if you guys are just getting into coaching,
I found that the easiest way to do a coaching session,
as the coach, as the teacher themselves,
is to assume that the person on the other end
is gonna get good information.
In my experience, the people that join coaching sessions,
they either have a burning problem,
or they are so close to a solution that only a few words,
usually, are enough to solve it for them,
or they already have an idea of the solution in mind,
and they just need your expertise,
which they wouldn't be asking for if you didn't have.
The person on the other end
is always gonna get value because you're you.
They wouldn't reach out to you for coaching
if they didn't like something about what you're doing.
The next one is scheduling.
How do you get it on the calendar?
I still use a tool called Calendly
to book coaching sessions.
I think it's still free.
There's a paid version as well.
We pay for ours, 10, 15 bucks a month, whatever it is,
and that plugs directly into Google Calendar,
and lets people book directly in your calendar.
There is a ton of tools like this, though,
so if you don't like Calendly,
feel free to go to another tool.
How are people paying for these coaching sessions?
I recently just found and used Google Wallet.
Google Wallet is a free tool from Google
that's kind of like Venmo,
where anyone can put in their credit card info,
and it just bills,
and then it'll go directly into your account the same day.
In the past I've used Venmo, I've used PayPal,
we used Chargebee for a while,
which is the same recurring payments that we use for X27,
but the problem with using Chargebee for us is
it was screwing up our revenue numbers and our churn rate,
because a lot of these coaching sessions
were one- or two-time purchases
for very small amounts of money,
like let's say it's 200 bucks, versus our main review,
which might go for 10, $12,000 dollars,
so it kind of screws up our purchase rate,
so that's why I had to move off Chargebee,
but setting yourself up
with a Google Wallet account is not hard.
You can invoice in there.
Last coaching session I did,
I invoiced and was paid within two hours,
and it's always fun to see that money come into the account.
And then, the last thing I wanted to cover is the process.
How do you make sure that the person on the other end
is getting value out of the coaching session?
And I stole this idea from Neville Medhora.
I used to do a lot of coaching with him,
the guy who runs Kopywriting Kourse.
Great guy, and if you need copy, definitely hit him up.
But he just runs his coaching sessions out of a Google Doc,
so at the beginning of the session,
he'll just open a blank Google Doc,
and we'll take notes in there, we'll go over goals,
we'll go over any target markets that are in there,
ask any questions, write down any questions,
assign any homework,
and it's all just done in that Google Doc,
so everyone gets access to everything.
At the end of a coaching session
I always like to have a homework assignment too,
so something that sets the person listening
up for another week,
and that's less so they'll buy another coaching session,
and more for them, to make sure they get value
out of the actual session itself.
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Thanks.