if you're running facebook ads or you're
planning on running facebook ads but you
haven't set up the facebook business
manager yet then you really want to get
that done
as soon as possible in order to use some
of the most effective
audiences within the facebook ad
platform we actually need to be using
the business manager
plus it adds an extra layer of security
it also lets us have more than one ad
account and there are a bunch of other
handy little features
that you get when you use the business
manager as well so that's exactly what
we're going to cover
in this video we'll get you set up in
under 15 minutes plus you'll have a
really good understanding of how the
business manager works
and how to use it properly and
effectively for your business
now if you're new to this channel my
name is andrew hubbard i help online
course creators coaches consultants
membership site owners get set up and
have success with facebook and instagram
advertising and digital marketing and if
you're enjoying the content all i ask is
that you hit that thumbs up and give it
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channel
so let's start by talking about what the
facebook business manager actually is
so a facebook business manager account
by itself
really can't do anything at all it's
just an empty container
but what it allows you to do is then
bring
in all of your facebook ad accounts your
instagram accounts your facebook
business pages
your different users and team members
and anything else that you have
so you can manage it from one central
place
you can also create and bring in new ad
accounts so you can have multiple ad
accounts that live inside
your business manager multiple pages
multiple users
and it can all be managed and access can
be granted to different things
or from inside the business manager
platform so what we're going to do in
this video is set up a new business
manager account
and then i'm going to walk you through
how to actually add each of these
different things into your business
manager
and then how to use it so first things
first we're going to head over
to business business.facebook.com
and set up our business manager account
once you're on this page you need to
click
create account and that's going to ask
you to sign in with your facebook
profile so
log in with those details and from this
screen you're going to click create
account so this big blue button and
that's going to ask you for a business
and account name so you can call this
whatever you want
so you know i can call this andrew's
business
i've got one already set up for my
agency so you know it doesn't have to be
your name
it should be your business name you want
to enter your name down here and your
business email
down below so if i enter my details in
here
click next then all we need to do from
that step is enter the details of your
business
country street address city all of these
details
and then you just choose what you're
doing here so for most people watching
this video it's going to be to promote
your own goods or services
but if you're providing an agency
service or services to other businesses
then you want to choose provide services
to other businesses
so select that and click submit i'm not
actually going to do that right now
because i've already got an ad account
but go ahead click submit and that will
set up your new
facebook business manager so once you
create your facebook business manager
account you should see a screen that
looks something like this
yours might look a little bit different
don't worry about that at all what we
want to do is click on the business
settings button up in the top right
[Music]
now that's going to open up the business
settings section
obviously and this is where we can add
all of our different assets so
ad accounts our pages instagram accounts
everything else
what we want to do at a bare minimum to
get this working
is bring in a facebook ad account and a
facebook business page
that's the bare minimum so we'll do
those two things first
and then i'll show you how to set up
everything else for best practice
so first thing we want to do is go add
accounts on the left
and click add now you've got three
different options here we'll go through
each of them the first one
is add an ad account this is where you
bring in
ad accounts that you own either you or
your business
already own so if the ad account belongs
to you then you want to choose add an ad
account and that's going to bring the ad
account into your business manager
now if the account belongs to somebody
else
but you need to get access to it so
let's say you're an agency
and you want to get access to a client's
account then you would choose request
access to an ad account you would not
choose add an ad account because you
don't own the account
you just need access so you choose
request access same if you want to get
access to a friend's account or anything
else like that
request access is what you want to
choose and then finally
create a new ad account is to create a
new ad account so
if you want to set up a brand new
account from scratch you don't have one
to import
and you don't want access to somebody
else's you hit the create
account button gives you a fresh ad
account so we're going to look at the
first one first
add an ad account if you click that it's
going to ask you for an ad account id
now the easiest way to find this you may
even have a facebook ad account set up
already that's linked to your personal
profile
and you just want to bring it into
business manager that's usually what
happens
and that's what i recommend doing
especially if you've already been
running ads because
you don't want to start with a fresh ad
account you want to keep all of that
history
so you want to bring that out accounting
so either go to your ad account grab the
ad id and paste it in here
if you're not sure how to do that here's
a quick way go to your facebook profile
so facebook.com
uh in the menu on the left click see
more
and then click ads that is going to take
you to
a facebook ad account so this is an
example here of mine
one of my ad accounts that are attached
to my personal profile
and in the url up here it's got account
equals and then a big long number so you
would copy that number
go back into the business settings paste
it in and click
add an ad account now i'm not going to
do that because i don't want to bring
that one into this business manager
but if you've got an account you want to
bring in that's how you do it
if you want to create a new ad account
we can simply create
a new ad account here and we'll call it
set your time zone i'm going to choose
my own time zone i'm going to choose my
own currency as well
click next this account will be used for
so
if you're just using it for yourself or
your business obviously choose my
business
if you're an agency you want to create
an account to use on their behalf you
click another business but
my business hit create and away we go
you have a new ad account
now the thing with business manager
is with all of your different assets
you need to assign access to people
individually so you bring
people into your business manager and of
course you're already in there
so i'm already in mine you can see over
here on the left it's got my name
and you can bring other team members in
as well we're not going to worry about
that right now
but because i've just created a brand
new ad account it's actually going to
ask me to add people to that account so
i can use it
i'm just going to click cancel click
close
and you can see here i've got andrew's
example account on the left so this
in this list will list all of the ad
accounts that are in your business
manager so if i brought
an extra three in they would appear over
here beneath andrew's example account
now if i click on that
it's on the people tab and that tells me
the people who have access to my account
and i am the one with access if i want
to add
team members i can add them in so i can
select myself and i can say
yeah i have admin access assign and now
i've just given myself full admin access
to the ad account if i wanted to bring a
team member in i can add people and
bring them in now i don't have anyone
else in this business manager because
it's new it's for it's as an example but
i can show you how to do that in a
moment as well so we've got to add
account inside the business manager
perfect first step done now we need to
bring in a facebook page so we're going
to go here to pages on the left
we're going to click add and again we've
got a few different options so we can
add a page
again this is if you or your business
own the page
then you just want to bring it into
business manager add page is your best
bet
if you want to request access to
somebody else's whether it's a client or
whether it's a friend or whoever
you click request access or you can
create a new page
so if you want to add a page click that
and you can actually type the name of
the page here so i can say
andrew hubbard i can type in my page
name click add page i don't think it's
going to let me
do it because it's already in another
one maybe it will
and it's bringing in my instagram
account because it's linked to the page
as well
why not let's do that it's going to ask
me to sign in by instagram
all right and now i have a facebook page
inside my account and it's very similar
layout to the ad account section so you
can see
i've got andrew hubbard here as the page
that i've imported and if i add any more
pages they'll go below that name in this
list
by clicking on that page i can see the
people who have access so myself
and somebody on my team and if i have
any partners
that have access as well they get listed
under this tab so if i wanted to add new
people again
i can click add people i can bring them
in and give them different levels of
access to my page you can see here
for me i've got access to manage my page
because it's my page
uh alright so that's how you bring in a
page done
now i was going to show you how to bring
in an instagram account but it just
brought it in for me i'm going to show
you anyway
on instagram accounts and it's got my
account listed over here on the left
if my account wasn't listed i would
simply click add connect your instagram
account
it's going to ask you for a name and
password so you log in here
and it's going to bring the page into
business manager just like this
now you can see here we've only got
partners and connected assets we don't
have people
in this tab that's not a problem it's
just because instagram accounts work a
little differently inside the business
manager
but adding your instagram account is
something that's really important to do
because then when you go into the ad
account and you're setting up your ad
at the ad level you'll be able to select
the instagram account to run ads from as
well so you really need to do that
all right the last thing we're going to
do in terms of assets
is i'm just going to walk you through at
how to add people
so if you want to add more team members
we simply click on people on the left
and we can click add here i can pop in
email addresses for my team members
facebook ad accounts
and bring them in i can give them
employee access or admin access
obviously best practice always give
people the minimum amount of access they
need
so if it's an employee add them as an
employee you don't want admin access
because then they're going to be able to
edit all of your
billing details everything across the
board so
obviously just be cautious with that you
can bring in financial analysts finance
editors all those things once you bring
in those people
you're going to then have them listed in
those options so if we go to pages
we can go add people and they'll be
listed in this
list here on the left and you can click
and add them to different assets
so that's what we need to do to add
people really
pretty simple overall i mean it looks
big and scary when you get started with
the business manager but really
it's pretty straightforward now the
other thing i'm going to recommend
you do is go ahead and go
down to this menu on the left again and
we're going to click business info
now you really want to come in here and
set everything up
so you can see here it's got legal name
of business address business phone
all these details tax id website enter
in
as much detail as you possibly can
that's my recommendation
the reason being because facebook if
they ever need to look at your account
for any reason if they're you know
considering a ban or something
they're going to look through your
business and what they're looking for
is they're trying to identify whether
you're a legit business and you're a
legit advertiser
or whether you are spammy you're setting
up multiple business accounts multiple
ad accounts
just to take advantage of the platform
to spam to do the wrong thing
and a clear indicator that an account is
spammy and it's not a real business is
if they don't fill these details in
like if you're setting up multiple
business managers
and multiple ad accounts just to burn
through in order to spam
with facebook ads then you're probably
not going to enter tax ids and things on
each of them
right so you want to enter all these
details in phone numbers as much as you
can
all right once you do that enter in all
those details
come down here and do things like
turning on two-factor authentication
turn it on for everyone
there are plenty of horror stories where
people go into their facebook ad
accounts
and they see things like it's suddenly
spending two thousand dollars a day
going to some
random dating site or something like
that where they've been hacked somebody
gets into the account
they start running ads with a big budget
to some spammy website and then it's a
case of trying to recoup that money from
facebook and explain what happened and
all that kind of thing it's not worth a
headache
set up two-factor authentication it adds
a ton of extra security to the account
okay once you do that you've really done
the bare minimum to get up and running
with the facebook
business manager that's really all you
need to do now if you go back
and you click on this little facebook
icon in the very top left
it's going to take you back to your
business manager home screen you can see
it'll now list the ad accounts and pages
that you have and you can just
from here click on the account and it's
going to take you to the ad manager for
that account
likewise if you click on the page it's
going to take you to that page
so whenever you come to business manager
it's going to have those quick links for
you there in order to access those
different resources quickly and easily
when you want them
all right so if you follow those steps
that's it you're all set up with
facebook business manager you've got
your ad account in there your page your
instagram account
it's pretty simple pretty
straightforward and hopefully you're all
set up and ready to go
so if you found this video helpful
please just give it a thumbs up that
just tells me you enjoyed it and it
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and if you want to hear more from me
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notification whenever i release a new
video
or whenever i go live on the page thanks
again for watching
talk to you soon bye now if you're new
to this channel my name is andrew
hubbard
now if you're new to this channel my
name is andrew hubbard i help online
course creators coaches consultants
membership site owners
set up and it tells me what i need to
create next