when it comes to presenting logo designs to a client my most successful logo design projects all
had something similar in common the first thing that i did at the very start of a presentation was
i reminded the clients of two important things now you can do this verbally in text or within your
presentation visually firstly the client should be reminded of what a logo design is and what makes a
good logo design the logo should be timeless it's simple and it's not the brand but an extension of
the brand and so on reminding them of the logo design principles and what makes a good logo
design it would actually help to limit the amount of subjective inputs they have or they think they
can have so maybe kick off the presentation by quickly demonstrating three to five key attributes
that make up a successful logo design and why they are important yet the most important thing to do
is to remind the client of the problem that they have it's that thing they hired you for in the
first place you weren't exactly hired to make a quick little squiggle in adobe illustrator
so early on in the presentation maybe talk about their goals of the project
so it could be something like your logo is going to help the brand cut out to their own space
within the new sector or might be something like is going to help them compete with their
main competitor at this point in the project you should know all the project goals inside out but
yeah just remind the clients of that fundamental problem that you're here to solve the next trick
that goes down really well with clients is the brand color split screen when your slideshow
or pdf presentation actually gets to the section where you show the logo designs start off with the
brand color split screen now if your client has a very strong brand identity then they will have
a main color for the identity so have half of the screen in that color and with the logo in whites
on top of it and then the other side in white and the logo of the brand color clients typically
strongly believe in their brand and so this slide or page in your presentation will often resonate
really well with them and from here you can go on to show you know the logo in different mock-ups
and situations but it's really important or really good to start with that split screen
brand identity here's the next thing that i noticed that really helps create conversation
and kind of broke the ice in a presentation show the logo in unique and cool situations
via mockups now what i mean by this is to have the logo on say a pen make a badge with the logo
on and just show interesting situations where it's being used not only does this help them visualize
the real use case scenarios of the logo it does bring that extra layer into your presentation
and more depth it makes the pitch less cold and it adds more of a human element into it
which clients seem to really respond well to so the next thing that really gets a resounding
yes from clients when it comes to presenting your logos or your concepts is to show how
your logo will interact with the target audience for example if the logo is a clothing brand show
the target audience of that brand interacting with the logo add into your presentation that
the logo would appeal to this group of people and also why not only will this make your design
idea stronger but it helps to bring the client away from their own bias and then of course
try to remind them the logo isn't for them but it's for the people who interact with a brand
the presentation of your logo is an art form in and of itself being able to sell your design ideas
is often more important than the actual design or equally so there are many nuances and aspects to
presenting your logo design ideas but these are four tips that will really go down well and help
you get more approvals now i'm actually thinking about making a pdf on how to present the logo to
a client sort of like how i made the logo design process e-guide but just for the presentation side
of things let me know if that's something you'd be interested in in the comment section below
but if you do want to learn something else about the wonderful world of graphic design
just click a video on screen and until next time guys design your future today peace