- Hi, everybody
and welcome to How To Sell on Amazon FBA For Beginners.
Can somebody, just before we get started,
just type in to say, that they can hear me okay?
Awesome.
Angelo, thank you very much.
Debra, thank you very much.
Okay, great guys.
So, welcome to, How To Sell On Amazon FBA For Beginners,
and we're going to launch straight into it.
Okay, so tonight, it's all about,
I'll just move this over a bit,
so you that everyone can see.
Six steps To Sell on Amazon FBA,
we're going to hook into all of those.
If you guys got any questions,
please type them into the Q and A box
and I'll try and get through as many as I can.
I don't know, promise I can get through
all the questions tonight,
we've got a lot of people on here tonight,
but I'll do my best.
Awesome.
Okay, so, six steps To Selling on Amazon FBA.
Tonight, we're going to go through how to quickly,
find a high volume niche,
which has got individual items that were sold
greater than a thousand times.
We're going to find products in a niche,
that have the biggest opportunity
and the way we do this,
it's all about, because our business are all run by VA's,
virtual assistants.
So everything, that we do and everything I'm going to show you,
is done, so the virtual assistants can do it quickly
and without thinking.
'Cause we know that if they have to think,
there's a greater than 50% chance, they'll screw it up.
So, everything I'm going to show you tonight,
is the fastest way that we've managed to find so far,
in the last 20 odd years that we've been selling online.
And also how to find wholesale suppliers,
for the same products
and how to find suppliers who will ship your items,
straight to Amazon FBA.
Also going to touch on how to list products
and how to optimize and promote.
So again, if you got any questions,
please type them into the Q&A tab,
and I'll get through as many, as I can tonight.
Okay, so, the criteria.
Our criteria and everyone's got their own criteria,
this is our criteria, for over 20 years.
The businesses that we run, which is drop shipping,
selling it on Amazon, selling on eBay,
and selling on our websites,
the business have to be totally virtual.
We live on a farm, so our rules,
which we've had for over 20 years,
they must run totally by themselves.
So, we don't have to go out there, drive to the post office,
pick up inventory, none of that.
We have no inventory and we have no staff on our property.
Okay, so, and again, no guessing because,
because the VA's run the whole shebang,
they have to have set rules.
So there can be no guessing.
We sell the same products on Amazon,
eBay and our websites.
And it must be able to run a 100%, by itself,
for extended periods using software and VA's.
I'll always try to go software first
and if there's no software, I'll do the task
then I'll go to VA's, just virtual assistants.
So, my preference is always automate with software
and then VA's.
Okay, now, it's all about one product.
Just like when you're doing, drop shipping,
whether you're doing FBA, whatever,
it's all about learning, how to find one product,
how to list one product, optimize it and sell it.
And then, once you get,
you've learned how to do one product,
it's all about doubling down.
And I've been through this many times,
or anyone who's read my books,
I go through this a lot.
The difference between a small online business
and a large one, is simply how many, proven items.
People who have been, known me for a while,
would know I use a tree a lot and the tree,
I'm just trying to use the laser pointer
from doing seminars, which pre-covid days.
Each leaf is a product and each product sells over and over,
'cause we don't need any new items.
So, each product sells over and over.
So each product, is like a leaf on a tree.
It sells over and over and it keeps selling.
So, each, product is like its own mini business,
'cause it keeps selling.
So, the more of these products you've got,
of course the more money you put to your bank each week.
And another way of looking at it is,
many streams make a river.
But it really is just about, learning how to research,
one item, have a list and optimize one item
and you have to sell that one item
and then just double down.
So, for those who don't know who I am,
basically, I'm just, my background was,
I used to import, right, so we still do,
we've been importing now for over 30 years.
But that's not my background,
we live now on a farm,
we originally came from Sydney.
We started selling on eBay,
just the first thing I ever sold,
was a rusty old socket set.
And so selling secondhand items
and then went full time, back in 2005
and it's just been like for ever.
We've just been growing it ever since.
So, basically we just like businesses
that are fully automated,
that allow us the lifestyle that we want to do,
which is spend more time with our, you know with the kids
and I have to go out.
Okay, cool.
Rock and roll.
All right, so, slides from tonight are all available
for download for free, the link here,
where you can download the slides are free
and also send out an email afterwards.
Amazon, is still relatively new to Australia.
Back in 2016, before Amazon was actually,
I got a call from Amazon, asking if I would do,
the roadshow,
Around Australia with Amazon, which I did back in 2016.
And they opened shortly after that.
So, that road show was about teaching people
how to sell on Amazon,
'cause back then, Amazon Australia wasn't around
and we've been in a lot on Amazon USA.
And that's why I got the call and did the tour with Amazon,
helping people to learn how to sell on the platform.
So, lots changed since then,
now there's four FBA warehouses around Australia.
Back then, of course, it was zero.
(clicking)
(bell ringing)
All right, so, Amazon tours 2016,
Amazon opened its first fulfillment center in Australia
in Dandenong in 2017.
For those newbies out there,
FBA (Fulfillment By Amazon),
is obviously what it's short for,
which means, that you send your goods to Amazon,
to one of their warehouses and they fulfill it.
So, the awesome thing about that is they,
they warehouse it and they, when it sells,
they pick and pack and ship it out.
And they also do your customer service for you.
They also take the money from the customers
'cause they've got, you know,
all the Amazon customers
have got their credit cards on file with Amazon,
so, people on Amazon, can just buy with one click.
So, a typical Amazon warehouse
has over 400 of these Amazon warehouses, around the world.
Okay, so, our Amazon FBA Criteria is, must be VA Compatible,
Virtual Assistant Compatible.
So, no guessing.
And fastest method, because time is money,
because we're paying, our VA literally by the hour,
so then, you know it's not huge money,
'cause it's one or $2 an hour for most of the VA's.
I'll tell you about how to get them
if you was wondering that, as well tonight.
So, but the longer they take to do something, time is money,
so we always try to find,
what is the shortest way to achieve, you know, any result.
So, what I'm going to show you tonight,
is where we're up to, currently,
with what we find will be the fastest way of doing all this.
And it must be repeatable, so we don't want to have some,
you know, guru, and he's amazingly good,
at doing product research, but costs us ton of money.
So, everything has to be very scalable, very repeatable
and very much be able to cross train our VA's,
so they can do each task.
And that is, so it can be fully automated,
because, anyone who has known me while we,
we build the businesses up a lot and we sell them off,
as niche businesses all over the world.
We've sold on metime Australia, USA, Canada, UK, Spain,
Ireland, and South Africa,
South Africa was a BizBuySell, it wasn't eBay or Amazon,
but you know, that's what we do.
Okay, so, Virtual Assistants.
If you're wondering where to find the Virtual Assistants
another Free Guide,
so, some things I won't go into tonight,
I'll just give you, some people will know this stuff,
some people won't,
but I'll be giving you a free links to all this stuff.
So, there's a Free Guide here,
showing you how you can get Virtual Assistants,
from $1 per hour.
Okay, so step one, is to find,
or quickly find, a High Volume Niche.
And, there's many, many ways of doing this,
but this is the way we do.
And, our criteria of course are going to speed.
It must be repeatable.
It must be no guessing.
And it must be very easy to outsource.
Again, time is money.
So, in a perfect world,
there'll be, research software that can instantly, show you,
the top niches on Amazon and the top selling products.
Now, there's a ton of software out there;
Jungle Scout, Egrow, you know, it goes on and on.
But there's one constraint with them, with all of them
and that is the Amazon API.
For those who don't know what an API is,
the API is how the software communicates, with Amazon.
Now, we'd be registered developers for Amazon
and also registered developers for eBay.
So, we know, I've got my own team of programmers,
we know all the limitations, of what we can pull out,
what we can extract, out.
So, what we're trying to do,
is when we know there's limitation with one platform,
we try to use other platforms to get the data that we want.
So as it says,
the Amazon research software uses the Amazon API,
which can only give limited data.
So, how do you get around Amazon API Limitations?
'Cause the API,
can you give us some breakdown of some stuff,
but not so good for other things, as I'll show you tonight.
But imagine this,
imagine if you could quickly find,
the top selling items in any niche.
And this is one of the problems,
with Amazon API Limitations.
But, there's more than one way to crack an egg.
Amazon, eBay and websites, and website,
are different marketplaces,
but what we've learned the last 20 odd years is,
buyers purchase exactly the same items.
So, if we can't, pull some data out of the Amazon API,
we will use another API.
And it's the same with eBay and Google.
So, when I say Google for our websites,
if we can get some data out of Google,
then we can look at eBay and Amazon
and see if can get the data there.
I'll show you what more about what I mean.
So, the speed, we use Amazon, eBay and website data,
to try to fill in the blanks of any missing data.
And, I say this because there's a lot of people out there,
that just, they focus only on one platform.
They focus on just selling on their websites
for their Shopify store,
or they should just focus on eBay only
and just use the eBay data, or they focus just on Amazon
and just use the Amazon data.
But if you, if you can,
if you look at all three, you can fill in
so many more blanks
and you can also be a lot different
to the people who just do one thing only.
And that's what I'm looking,
we've learned a lot over the years.
So, tonight I'm going to show you the difference between
the tools that we use for each marketplace.
Okay, so, step one.
Quickly Find a High Volume Niche.
A lot of you get bogged down with this stuff,
you know, how to find a high volume niche,
some of you, get a bit bogged down with it.
And this is how we can find a high volume niche,
really quickly and anyone can.
So, without VA's, we have this thing
where we record our screens
and we talk like we're talking to a 10 year old.
And literally, you know,
I've got an 11 year old, has got four kids,
and one of them is 11
and I guess she's quite insulted by that ten-year-old stuff,
because what a 10 year old can do these days,
is pretty huge.
Not because she's any, you know,
she's any major huge guru, yeah, she's smart but,
I'm not saying that she's sitting smug,
average Joe bloke,
but, what I'm saying is that
you don't need a really super brainy person
to figure out this stuff out.
So, no guessing.
We use scarcitymanager.com, to do this.
And all you do, is two things.
You click the research tab at the top.
Bingo.
It shows you, every single niche in eBay.
And again, if people want eBay, websites, Amazon,
they all buy the same thing.
So, they're, they instantly shows you all the niches.
Then, you just choose one.
So in this case,
I'll choose coffee and tea makers.
Just as, as one.
Click that, bang, next page, you can now see,
here, the top selling items under this niche.
So, in this particular one,
the top selling item is that electric milk frother
and as you can see, it sold 7,638 times.
So, bingo, we've got ourselves a niche,
and now, we can see a top item in this niche.
Now, it doesn't need to be the top one,
it can be, you know, anything of these
that sold over a thousand times.
But let's just choose this one, as an example.
Now on the right, you can see the head in the blue,
then the 12-digit number,
'cause every item on eBay has a 12-digit number.
Now, that's actually, a hyperlink,
which means you can click on it.
You click on that number, bingo, you're in eBay
and you can see exactly the same item, 7,638 sold
and you can actually see the exact same item.
So, so now, we've got a niche, now we've got a product.
Now we're going to research this product
and find the best milk frother,
that meets the criteria in Amazon.
Following me along all right so far?
Let's just check on here,
yes, yes, awesome, good stuff.
Okay, so now, I just touched on the how to find a niche.
That really is a, but if you want to know more about it,
there's again, there's not a free guide on this thing.
So, all these links I'm going to give you, they're all free.
All right, next.
Research this niche in Amazon.
To do that, go to Amazon,
whatever country,
we've got people from all different countries,
that I can see tonight, including Germany,
Holland,
this one's Australia, USA,
and Matthew's asking,
"Will this webinar be available as a replay?"
Yes, it will be available as a replay, yes.
So, go to Amazon, whatever country you're in,
type in electric milk frother
and you'll see, all the electric milk frother,
that comes up.
Now, all those, which ones, is the best?
And of course, that's what we're going to get to now.
Sorry, there's a clicker tonight from doing presentations,
'cause it was quite a bit of clicking with a mouse,
but it doesn't seem to want to play, okay.
So, find which products for the niche
have the best opportunity,
'cause that's what it's all about.
The best opportunity.
Now, you can either do this manually, or use software.
Of course, I'm a huge fan of software,
and if ever I can use software, I'm going to do that,
but yeah, now, to do it manually,
I'll just tell you what needed to do,
then I'm going to show you software,
which does it all automatically for you.
Now, we only focus on this things
which have a few competitors
and they've got no more than 500 reviews,
'cause, Amazon's very much review driven.
If you find a product's got 10,000 reviews,
good luck trying to sell that item,
because you're going to find it very very hard,
to beat the person that's already selling it.
So, we don't want to focus on any of the items that got
more than 500 reviews.
We want to search for non-optimized listings or products.
We want to look at items that have poor reviews,
'cause that's something with poor reviews,
is actually very, quite often a huge opportunity.
Why has it got poor reviews?
Has got a bad manual?
What is it?
'Cause if you can fix that,
if you can go to the supplier and fix that issue,
then, you got yourself a great product,
'cause when you list it up,
you fixed it, which means you'll beat your competitor.
You prove that product from product reviews.
So, also, has it got poor photos?
'Cause if it is, you can improve the photos
and I'll show you some links tonight,
of how, you can fix them yourself,
or how you can outsource them very cheaply,
to get fixed as well.
Does it have less than six photos,
if it does, again another opportunity.
Has it got bad ad copy?
'Cause you can improve that.
Has it got less than five bullet points,
because of course you can improve that.
Does anybody selling it to it to Amazon FBA?
Because, with Amazon, you've got FBA, you've got FBM.
FBM, means you're going to ship it,
FBM is short for Fulfillment By Merchant.
FBA is Fulfillment By Amazon.
If, there's no one send it to FBA,
there's a huge opportunity,
because when everything else is equal,
Amazon will show, listings that are in their warehouses,
over listings that are not in the warehouses.
So, if it's not in an Amazon warehouse,
there's another opportunity there for you.
So again, you can do this manually,
or you can use software.
Now, software, there's tons of it out there.
And the one we use is Egrow.
It's a Chrome Extension, as I'll show you.
So, when with Egrow, up in your,
up in your, top of your browser,
it's a Chrome Extension,
so you've got a little "e", come up there.
And what happens, if you click that "e",
bingo, you'll get this.
Just let me move this around a bit.
So, you could see a bit more.
And, what we want to focus on here,
is, what we call the LQX.
(clicking)
And this score,
(bell ringing) is ranked from 10 down.
So, we want to think, we want to see things, with a low score.
I'll explain what the scores are all about in a minute.
Because, things are going to low score,
are not very well optimized,
which means you've got opportunity.
The LQS, is short for Listing Quality Score.
It's out of 10 and we find items with low quality scores.