one of the biggest differences between
the entrepreneurs that have it together
and the ones that stagnate is hey I’m
Berman i’m generated over 10
million dollars in sales across our
companies I'm a serial entrepreneur I
run multiple businesses a software
company a digital agency digital
products company real estate and a few
other businesses and today I want to
talk about what I've seen with a lot of
the coaching clients that we have a lot
of the entrepreneurs on this channel
it's a problem that people that are
stagnating deal with so when I was first
starting out as an entrepreneur the big
thing that I thought I was missing was I
didn't know what to do every day when
you have a job the boss will tell you
what to do it's clear you have goals and
you know exactly what you're supposed to
do day in and day out in order to
succeed but when you decide to start
your own company and go out into the
world now the boss is you or the boss is
your clients and there is nobody telling
you that today you have to send ten
emails or today you have to post on
social media so what happens with a lot
of entrepreneurs is they go out and they
search best ways to grow my business and
they come up with a list post on Twitter
make an Instagram account post on
LinkedIn etc etc and what these are are
tactics specific things that you could
do to grow your business and what
happens is a lot of entrepreneurs will
get stuck in this tactical loop where
they're posting on Twitter and they're
making Instagram and there's no priority
to what they're doing so they do it all
they burn out they don't make that much
money and they fail that's it maybe they
get a full time job again or they learn
and they improve they learn this which
is
strategies versus tactics I can tell you
all day to go post on Twitter but if
it's not aligned with your base strategy
as an entrepreneur you should never do
it and here's how to think about
strategies versus tactics an example of
a tactic is something like post on
Reddit or make a Twitter account it's a
thing that a business guru is going to
tell you that may or may not be relevant
to your business and then you're taking
that tactic and you're implementing it
because there's no strategy behind it an
example of a strategy is create content
that speaks to what your audience wants
compare those to post on Twitter create
content that the audience wants which
one of those is the more successful
piece Hey
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you might be saying both of those are
necessary we need to be posting on
Twitter and creating content the
audience wants yes possibly but check
this out the strategy of create content
that the audience wants influences what
tactics you end up using not the other
way around the tactics don't influence
the strategy the strategy influences the
tactics with a good strategy all tactics
become possible for us our main revenue
sources are our email list which mostly
comes from this YouTube channel and cold
email to get our clients so we could
focus on tactics like share on social
media or we can go to a strategy which
is spread our content to where our
potential customers are those are the
two pieces of our strategy here create
content that speaks to what our audience
wants and then spread our content where
our potential customers are simple as
that and then with a good strategy all
the tactics become clear where are our
customers they're on YouTube so we do
these videos they use email so we sell
more via cold email and emails to our
newsletter somewhere on reddit so we
post up and help on reddit some are on
Instagram Facebook Linkedin etc but all
of those tactics come from a strategy
you've heard that it's important to test
your subject lines to have at least an
80 percent open rate and we enable
to achieve that pretty consistently for
our clients selling the billion dollar
brand the hardest part was coming up
with the subject lines but lucky for you
we put together 50 cold email subject
lines for you to test at email 10k
/ subject our customers might be at
events our customers might be on Meetup
but I'm not gonna look at a list of how
to grow your business and pick one
tactic at a time to run instead I'm
gonna look at the strategy of what we're
doing create content that speaks to what
our audience wants and spread that
content where our customers are our
course email 10k is a strategy that goes
through how to start a business from
scratch and how to grow your current
business to target billion dollar brands
there are a bunch of tactics in that
course that we've also found and they
work together in a system that's what
you really want to look for you want to
look for a strategy that you're running
and then tactics that help you execute
that strategy instead of just going
tactic - tactic - tactic hoping
something might work thanks for watching
the video feel free to give this a like
to encourage this type of content
comment below are you one of these
people that's hitting a bunch of tactics
and not getting results subscribe for
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business course that we talked about go
to email 10k com or if you want the free
checklists and free stuff you can check
that out below in the description thanks
for watching I'm Alex Berman