hey guys today i wanted to talk about a
non-traditional way of selling on etsy
now i don't know how many people
watching are already selling digital
downloads on etsy if you are let me know
in the comments below but it is
something that i think is underutilized
and i think it's gonna grow a lot
in the coming year or few years okay
i actually know of some software coming
down the pipeline that i'm excited to
talk about and show you guys that is
gonna make selling digital downloads on
etsy a lot easier by streamlining a lot
of the processes and also making them
uh i don't know how to describe it other
than just making them easier to do and
making them look more professional so
it's actually gonna be easier to make
top-notch high-quality digital downloads
so in this video i want to kind of prep
everybody get you familiar with etsy
digital digital downloads i'm going to
show you a tutorial of how to create
your first digital downloads listing in
this video and then sometime in the near
future we're going to talk more about
how to really build a business on etsy
selling digital downloads so let's get
started
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quick reminder take advantage of the
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automation all american graphics premium
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go-to red bubble niche research and
validation tool the link is at the top
of the description and while you're down
there i've got a free eight day print on
demand mini course to walk you through
getting your etsy shop up and running so
you should check that out if you're
interested in getting started on etsy
and i've got a great print on demand
facebook group
so all the links to those are in the
description below
all right from the top guys we are
talking about selling on etsy today uh i
still do get like messages and questions
from people about
where do i get started you know i want
to sell print on demand or i want to
sell you know i feel like digital
downloads are very closely related to
print on demand uh it's just even easier
to deliver the the product because we
don't have to
rely on anybody to produce the physical
product and ship it out following the
order because it's digital the whole way
through
they just download the file and actually
etsy will facilitate delivery of the
file so it is very much streamlinable
and
automated so
if you're not on etsy already guys use
the link in the description you'll get
40 free etsy listings there's absolutely
no reason not to use that link except
because if you don't you're not going to
get 40 free listings it does cost money
to list on etsy each renewal or new
listing costs 20 cents so it's not
breaking the bank but it's uh it's like
eight free dollars i think so might as
well take it
all right so we're talking about digital
downloads we covered that
what do you sell though as a digital
download so i went ahead i did a little
bit of research just to run some ideas
by you guys i don't want this video to
be an hour long so i'm not going to go
and like do a tutorial of how to create
various designs you know you can hire
designers you can do them yourself you
definitely have options as far as that
goes
all right so the first example i wanted
to show you they are selling a digital
download of license plates all right and
some of these are like rusted and old
style i would never think to do this so
it's actually pretty cool
and it looks like they are selling
letters and numbers okay so i guess the
idea is
you have each letter and number and you
can mix and match them to form words and
create your own custom art so it's a
pretty cool idea for a digital download
here's another one this is over 300 svg
files and it is uh city street network
uh so i guess this is like what this
reminds me of like maybe a metro or
something
um anyways i guess it's like yeah or i
guess an overview of
the street grids in a city uh so i've
seen people that actually have posters
like this in their houses
and this can actually lead to that like
you can get the
you know svg file that's resolution
independent so you can blow it up you
can make it small easily and it's not
going to look bad
and you could go and use this in a print
on demand listing and sell like print on
demand wall art you know and actually
have the physical component but you
could start right here with these vector
files and they're actually charging over
40 well 40 dollars basically for
these svgs and it's a best seller
so they're making 40 per sale
selling
digital you know selling ones and zeros
that's what digital means uh so there's
some money to be made here guys
this was a funny one i think google sent
me here or was it etsy i don't remember
so they are selling and at a glance you
might think oh i'm gonna get the
physical delivery of this wall art well
you're not this is just a nice little
mock-up what you're gonna get is you're
gonna get the digital downloads for the
prints okay they call it prints and this
one's kind of funny because they're like
kind of mocking people that go crazy
with wall art i kind of associate
people that go crazy with wall art and
have lots of wall art all over the place
in their house with etsy i just think
the two remind me of each other anyways
this is mature
bedroom prints and as you can see there
you have some mature graphics
and they're not even like they're not
good graphics so you can make these in
like two seconds
so what's cool is
this is easy to make and just because of
how they marketed it they're doing quite
well on etsy and they're charging 18
for these files
another example
nursery art prints so again just a good
artist and they're mocking it up as wall
art prints
at the end of the day though you are
just delivering the digital downloads so
that's pretty cool
here is more wall art and it is text
based you may even be able to like
automate this with automate pod shout
out to the sponsors
and it's just uh you know words and
their funny definitions so in this case
it's hangry right and they're gonna
they're marketing it as kitchenwall art
all right so we're gonna move on to
actually creating our product listing on
etsy but as far as creating your uh
digital download file that the customer
is going to receive delivery of guys
there's a couple ways to go about it
again like in this example i'm going to
show you i just created a super super
super simple png file now this is not
the most common way of doing it
typically you'll at least be selling an
svg file which i said is resolution
independent so you can scale it up you
can blow it up to any size and it works
png you cannot do that but either way
this is just a simplicity
example um but you could you know
there's ways of you know acquiring
graphics legally uh you can make them
yourselves you can hire designers you
can do photographs i invite you to go to
etsy do some exploring if you're still
like oh well what am i actually going to
sell
i'm going to show you some examples here
of some crazy well one more example at
least of like a crazy simple design
they're not selling it for super
expensive but it is in fact making sales
and the whole point guys is that this is
scalable passive it doesn't require
maintenance maintenance right you do it
and you just like leave it and
etsy fulfills the orders for you right
and it's just digital downloads so
anyways i made a super simple graphic it
says two plus two equals four
perfect all right so now we go into etsy
i click add a listing as you can see i
have some free ones because i used a
referral code and there's one in the
description here so you can take
advantage of the free etsy listings
all right so
when we're creating a listing on etsy
first thing we need to add photos now
where the heck are we gonna generate
photos of this simple simple two plus
two equals four graphic well
why not somewhere like redbubble uh
there's no right or wrong way of doing
this guys it's just if you go to
redbubble and upload your artwork it's
gonna create a bunch of mockups right
away it's very quick very easy very
simple
so
i actually like this
as the primary image on etsy for the
digital download file that we're selling
because you can create all of these from
that digital download file that we're
selling so that's how i think we should
market it right
uh you can also go you know after you
create the
listing on redbubble
you can go to any of the products that
it it shows you right away after it's
created and you can go to view product
page from here you can grab additional
uh pictures renderings mock-ups so i've
got like the sticker of two plus two
equals four on a water bottle
i've got you know magnets here on a
fridge so i'm gonna upload those to the
etsy listing as well because hey why not
all right so now we've got a few uh
images on our listings you can do
whatever you want you can go crazy with
this you can put it on t-shirts on wall
art on anything okay spend as much time
or as little time as you would like with
these digital downloads just keep in
mind guys your time is money so you have
to kind of figure out in your head what
the answer to the equation is are you
going to sell more by
spending a ton of time tricking out and
making one listing look really good or
moving really quickly and getting 10
listings up in the time it would have
taken you to do one really good listing
you have to figure that out for yourself
but here we go we've got the photos up
we're good
uh as far as title goes
well i found a bestseller here
super simple very similar to my design
actually in that it's just white and
black right black foreground and
probably just transparent background uh
very simple title as well they just say
fit
because that's what the design is
and then it says instant download svg
png eps dxf jpg digital download so all
those are file extensions you would
include them if you're going to include
those file extensions which
you can look into converting file
conversions it's certainly possible i
would recommend though always start with
the resolution independent format which
would be svg and then you can convert
into the other file formats which by the
way the software that i alluded to
earlier will do that for us so it's
going to be a really nice way again of
creating like top-notch
digital downloads on etsy
so we've got our title there i kind of
borrowed the idea from that best-selling
listing about this listing who made it i
did what is it it's a finished product
and what year was it made i put 2020 to
2022
category it is digital prints
alright we move on to renewal options i
just put it as automatic
type i put digital so etsy has it right
there a digital file that buyers will
download perfect
description
again i just used kind of the other
listing that we just looked at for
inspiration for as
what to use for a description
uh you can use whatever you think is
best whatever you see fit if you don't
know what to put go exploring look at
similar product listings and see what
they put
typically the shops that are very well
established in this space selling
digital downloads will have pretty good
insights as far as what to include in a
description uh you can see they've got
like the stars there and all caps this
is a digital product instant download
only no physical product will be sent
you can see they made that emphasized
because they've probably had enough of a
headache going back and forth with
customers who thought they were actually
getting a physical product so you know
what i'm saying just take a hint there
as far as tags i always recommend using
all 13 tags on etsy so i went ahead and
came up with like 13 different tags math
design two plus two simple edition math
teacher math math class math class wall
art that tag could be useful
um so yeah use your you know use your
imagination come up with tags there's
also tag generators
the software that i'll eventually show
you guys will have a built-in tag
generator as well so that's gonna be
super useful
price range guys uh recommended based on
what i was looking at
50 cents to you know ten dollars is
probably what i would be looking at
i actually uploaded a bundle
of graphics as a test
and didn't expect it to ever sell for
9.99 and i've made two sales to date so
uh yeah that's 20 bucks that i wouldn't
have had otherwise that i now have uh
you know etsy has a huge huge
reach as far as customers in customer
base so as far as this simple graphic
two plus two equals four
price i did 49 cents quantity i did nine
nine nine because it's unlimited because
it's digital
uh digital files now you have to upload
the file itself guys so you're gonna
have to click upload file and here's the
thing you've got some options now
in my very basic
demo that i've done for you guys where i
didn't do any conversions or anything
like that all i've done is create a png
well i can just upload the png but then
i need to go back to my title and
description and make sure that i didn't
put anywhere that i'm going to deliver
anything more than just a png format
okay
alternatively and more commonly you're
going to see
people promising delivery of like psd
format uh maybe ai format png format pdf
format svg format etc and then you
typically will put it in a zip file like
this
and deliver it that way i don't know why
my webcam is messed up let's see if i
can fix it there we go uh yeah so you'll
typically you know maybe zip the file
and deliver it that way
another way i've seen people doing it
and i actually had to do this
myself for that 10 bundle that i alluded
to earlier
i uploaded a zip file because it was too
large i think the etsy limit is 20
megabytes
so i went ahead and i uploaded it to
filestack.io
i have i don't want to say free i
basically have access to it through my
teachable school because i pay teachable
to host my online school and then i get
access to filestack.io for i think
unlimited uh uploads so when i have like
a 40 or 50 megabyte file i just drag
drop upload it and what i then do is on
etsy
i will upload a text file and that's the
deliverable that the buyer will receive
in that text file i just say thank you
for your download uh or thank you for
your order you can download the files
here and then it's just a link to
ultimately the link generated by by file
stack all right guys that's pretty much
it that's all i wanted to cover today
for etsy digital downloads i hope this
was like a you know 100 level if we're
in like college courses this is like a
100 level freshman introductory uh get
your first exposure to the concept type
tutorial if it was helpful let me know
in the comments below and by hit and
also let youtube know by hitting that
like button and that subscribe button
before i sign off guys want to remind
you i've got a great print on demand
course walking you through how i make
six figure sales every single year you
can find out more about that using the
link in the description
thank you again for watching guys have a
good night
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