in today's quickfire tutorial video I've got some golden rules for you to
remember and also to apply to your graphic designs they will based around
typography sizing and layouts and also there is a quiz at the very end so you
can test your knowledge on today's video the first golden rule is really really
crucial when regarding main body text for print and that is that typography
should be between 10 and 12 points in size but also for the web 15 to 25
pixels is the ideal size the general rule for print is never to go below 9
points however I personally have made business cards that have been a small 7
points it really does depend on your design and of course testing the print
afterwards to see if it's legible but yeah 4 main body texts on say a magazine
10 to 12 points is the ideal size now moving on to line spacing which is also
known as letting this is the space between each base line ie the invisible
line detects it's on and they suggested that this space should be from 120 to
145 percent of the text size so as a quick example if you have text that is
10 points in size the leading should be between 12 and 14.5 points now if your
line spacing is too cramped then the text is not only going to look
undesirable but the viewer might not even be able to read it something else
that can determine if your body text is legible or not is a tracking that you
use do make sure to take a step back from your design and see if the tracking
on your text is too small and thus the lettering is tightly packed together
also you might have used too much tracking and increased it too much which
also isn't a good look for your texts now another figure or number that you do
need to keep in mind for a general kind of rule is for how many characters are
on a line of text and the number given is 45 to 90 characters which does
include spacing as well but again you might have a magazine layouts with like
three columns on one page and so obviously this rule is not going to
apply here but just keep in mind the 45 to 90 characters number as a kind of
general rule now here is a handy rule for you to keep in mind for magazines
and also website design or just web-based editorial designs the primary
heading on your design is advised being a hundred eighty to two hundred percent
the size of the main body text and then any kind of secondary headings can be
set at 130 to 150 percent of the main body text just remember guys there is
always going to be exceptions to every single rule out there but these are just
handy golden rules to keep in mind so when writing out huge reams of main body
text sometimes it is tempting to allow a word to cross over to the next line
split in half with a dash or hyphen now in the world of editorial design this is
a big no-no and it shouldn't be part of your workflow it looks untidy and just
unprofessional in general and it breaks up the reading experience for the viewer
in a kind of disjointed manner now another golden rule that is somewhat
of an aesthetic approach is that there are very few situations where you going
to want to align the text centrally speaking when in doubts just align your
text to the left hand side for an efficient and a tidy appearance
now the main Golden Rule that you do need to take away from in today's video
is that you absolutely need to test print everything before printing out
huge quantities of copies and that is before you send the final designers to
our clients many many designers out there really wish they would a test
printed their designs in some situations now according to today's video which one
of these values is not suitable for the size of main body text on a print ready
magazine main body tag should be 10 to 12 points so 9.5 points is the odd one
out what is leading also known as in this video and also within the graphic
design industry as a whole
letting is also known as aligned spacing
now what is the suggested amount of characters to use on a line of text
including the spaces
the answer here is 45 to 90 characters now in a website design what size should
the primary heading be in comparison to the body text
that is a hundred eighty to two hundred percents now at the end of the video
what tip that I suggest is the most important thing to keep in mind when
regarding your typography and printing
and then once of course to test prints which you do need to do move the time so
yeah today's video was a really quick rapid-fire kind of tips based tutorial
and it's gonna keep learning essential skills for your graphic design career do
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forget have a great day until next time there's a new fish today peace