How to research keywords for YouTube? You can actually forget what you've been taught.
You haven't learned itt the right way if you haven't learned it from me. And not only I'm
going to show you the right way to do it but I'm going to demonstrate it in this episode.
So, I'm going to show you several examples of keyword research and how I do it. And I admit.
What I'm going to show you is pretty boring. It's not the funnest job but you got to do it.
It doesn't take very long. You got to it because it's what's going to get you the most results.
If you skip this step, your videos will not get viewed on YouTube. To say that in another way,
by taking this step first, you ensure that your video has an audience that will find it. Because
most of the time, you can make an amazing video and you put it on YouTube and there's crickets. No
one will watch it. It just sits there, valuable bot no one knows about it. Okay, so, the first
example I'm going to show in this episode is workforce diversity. Let's say that's your
expertise. It's something that you speak on. Take a look at this. It's an amazing tool. It's called
the keyword magic tool. You hit the Questions button and I'm going to turn up the word count to
8. So, that's all I do. My default is 8. So, I'm looking for Questions that are 8 words or longer
and then we're off to the races, right? So, there are some really specific questions here. Take a
look at this one. "How affirmative action may be affected by growing workforce diversity?" Or..
This one is great --"How does diversity help us to strengthen the workforce?" The next one, "What's
the primary reason for developing workforce diversity programs?" Now, pay attention to these
numbers over here because these are really long phrases. These are long really specific phrases.
And there are 30 people every single month typing in that exact phrase. You may think that's a low
number and it is. It's not a huge number. But for that long of a phrase, this is gold. These
are people that searching exactly for you. So, if they do this search on Google or YouTube,
your video pops up, they're going to think, "Wow! That's exactly what I searched for." So,
they click on it. They watch it all the way to the end and the YouTube algorithm says, "Wow,
this is a valuable video. Let's find more people just like this person that we can suggest this
video to." So, you got 30 views in that first month and then YouTube takes over to promoting
it to more and more people after that. So, what I do from here is I just comb through the list. And
in this case, we get to zero pretty quickly. So, I would say one of the 2 major forms or workforce
diversity.. You probably know the answer to that question. "How can it influence a workforce in a
positive manner? What are some of the trends?" And "Why is it an important issue for managers?" Okay,
so, I like those. I think that each of those that I check could make an individual episode for your
channel. Then I'll come over here and I'll hit export. And it downloads a spreadsheet to my
computer. But I prefer to use Google docs so I can organize everything together. So, I'll copy it and
I'll just paste it right there. Okay, let's do the next one. Okay, here's another example. I just put
goal setting in that search bar. I got the Questions button turned on like we always have on.
And I've got the advanced filter, again, set to word count of 8. Didn't change that. So,
the first thing I noticed when I look at the screen is this has a lot. There are a lot here.
I mean the top question, "Why is it important to set realtic goals?" That's a really good question.
It is quite competitive. And I say that because it's got 1,300 search volume. In my mind, I equate
higher search volume means higher competition. A lot of people use this tool and I like to go
after the low hanging fruit. So, I'm going to check that on because I love the question. But
just know that, that one is probably not going to get me results right off the bat because there's a
lot of competition. Now, there's obviously a lot in here. There's a lot of about setting goals on
an apple watch or setting calorie or exercise goals. It really depends on what your expertise
is. And so, for this, I'm thinking goal-setting like if I help people set and accomplish goals,
do I really want to niche myself to exercise? Maybe I'll apply this to myself. I don't teach
people how to set goals for fitness. But I do a lot of goal setting for business or whatnot. So,
I'll find topics that are really applied to me. Alright, I love this one right here. "How to set
goals and follow through with them?" I like that there's extra part on the end because that's
an important piece. And that would make a great YouTube episode. Oh, and the one right below it.
"How to set short, medium, and long term goals?" That's really specific. Now, this one right here,
I don't know. Because it's a question, "What are the 4 steps involved in goal setting planning?" I
don't know 4 specific steps. So, that wouldn't apply to me. But if it applied to you, that
would be really specific. I do like this one right here. Why is it important to set long-term goals.
I think it's a good general conversation to have. Like, why do we need to set these long-term goals?
So, that could be a great episode itself. So, if I were doing this keyword research with a client,
I would ask them. I look at this one and say, "Okay, this one is a good title. But do you talk
about employees", right? How to set goals for your employees. That's a great video title. But it has
to be applicable to your content. Another one here that's super specific, "How to teach goal setting
to middle school students?" But do you do that? Do you teach goal setting to students? Okay, here's
another good one. "What are the good goals to set for yourself?" Or "What career goals have you set
for yourself?" The way that that's worded is a little odd but I would see if I can find another
one that's similar. So, here's another specific one. So, I would continue to go through and just
find all the ones that are applicable. And then I come up here and again, I hit export. I got 9 just
selected so far. I probably be able to find 50 if I keep digging. Okay, so I just come and I'll copy
all those into my clipboard. And then I'll come into my spreadsheet and I'll paste those right
there. Alright. Are you ready for the big one? Let's try motivation. Turn on the Questions
button again. I'll turn on that minimum word count. Alright. So, we've already got phrases
up and the 500s, and the 300s right there. So, if your channel is just getting started,
I would probably skip those for now. The higher the search volume means higher the competition.
Once you got momentum on your channel, then take a look at those ones. To start with,
I like finding phrases between 10 and 100 searches per month. So, here we go. "How can I motivate my
students to learn?" That's pretty cool. "How do I get myself motivated to do anything?"
There are 90 people every single month that are asking that. They can't get motivated to
do anything and you need to make that episode for them. Alright, "How to answer what motivates you
interview question?" Okay, so there's people who want that answer. They want to know how
to best answer that when they're getting their job interview. "How to be more motivated in the
morning?" See, when you add more words like this, you find ideas that you never would've
thought of to talk about. Specifically in the morning. Or the one right after that,
"How to get motivated to get up in the morning?" Oh, if you want to teach people to do what you do,
"How do we become a motivational speaker and get paid?" So, as I continue to scroll down this page,
you'll see that there are a lot and we're still in the '90s on page one. Okay,
you're going to find dozens and dozens. Probably 100. I mean, I did a search for a big category
like this recently. And I found 114 unique episode titles just in one search. So, you'll
check all the ones that you like and then you hit export. I've just got 6 selected right now.
I said export so many times. I don't know the right way to say it anymore. Alright. So,
I just put paste those into the spreadsheet. And then I'm going to do a search for burnout. As
if we're getting burnout in YouTube or burnout in business. There's a lot of speakers that actually
talk to that. So, this one doesn't apply. "How to do a burnout in an automatic?" See? That doesn't
apply so let's skip through that. We might do an exclusion here where we type in motorcycle
or truck. And it's going to take us some time if we really want to filter out everything. But we
can manually just sort through. Alright, here we go. "What to do when you have job burnout?"
That's great one. So, I'll check that. This is interesting. "Why focusing on professional burnout
is not enough? How to talk to your boss about burnout?" A lot ot these topics I would have never
thought to consider. But there's consistent search volume every single month. This is gold right
here. "What are some things you can do to avoid burnout?" Ooh, this one is fun. "When burnout
is a sign, you should leave your job." Alright, here's one more I'll grab. "What are the signs
and symptoms of burnout?" Alright? So, I'll export those again. I just grabbed 6 for this demo. And I
will just paste them into my Google doc. Now, as simple and maybe tedious or mundane is that seem,
I want you to really understand how valuable that is. I just gave you gold. Again, remember, this is
what people pay the big bucks for. This one boring step, yes, I admit, it's kind of boring doing
this step. But this one step will make sure that your videos have a built in audience. You have a
built-in marketing strategy with your videos. you've got to do this keyword research first
before you film. Now that you've caught the vision of the difference between push and pull marketing,
I have a 5-ingredient formula that I want to share with you. I recorded another episode. You can
either click on it here or up here. The episode is "How to get 1,000 subscribers a day on YouTube"