Working as a personal stylist, you need to have a perfect idea exactly what type of styling
services you're offering to your clients.
In this video, you will learn exactly how to create that offer to book your clients
on repeat.
Having worked as a fashion and celebrity stylist and also as a personal stylist for over 15
years, I know one or two things about how to create your styling services.
For tips and advice about the styling industry, make sure to subscribe, hit the bell to get
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Now, what are personal stylist services, and how do you create an offer to attract your
ideal styling client?
Well, by the end of this video you will have a clear understanding exactly what your styling
services should be.
Hi, my name is Basia Richard, and I help aspiring stylists enter the styling industry, and if
you want to become a stylist, schedule a strategy call with me.
You're going to find a link in the description below.
Now, let's dig in and let's talk about how to create that irresistible offer for your
client.
So now, what are personal stylist services?
Well, as a stylist you need to create an offer for your styling services, which are shopping
for a new wardrobe, doing closet detox, styling your clients for a new event, or some kind
of event color analysis or creating their new image.
So now there are a couple of ways that you can go about it.
Now, you can create a package, where you're going to have many different types of services.
So let's say you're going to have a closet detox under one package, shopping for new
wardrobe and color analysis.
Or you can do all those services and charge your client your hourly rate.
So let's dig deep into it right now.
Tip number one, research your competition.
This is a pretty simple exercise.
It will help tremendously in understanding who is your competition, even if you have
any now.
What clients they are attracting, what styling services they are offering.
So this is something that's going to be extremely helpful in creating your own services and
creating your own offers.
So let's dive into my computer and let's see what type of competition you have.
Okay, so now, in order to create your own services, it's always good idea to do a quick
market research.
You want to see what other stylists are offering in your area.
So simply you can just Google it.
So let's say, because I'm in Los Angeles, I'm going to go Google personal stylists in
my area.
So personal stylist, and we're going to go to Los Angeles.
You want to do the same thing.
All you have to do is to change the city.
So now we have some results here.
So what you want to do is to go through all those results and see exactly what type of
services they have.
So let's just go to first one, just to see.
So go get styled, and okay, so there you go.
The closets, so most likely this is a closet detox.
The shopper from $100, we already have the price, and most likely the stylist will go
and shop with their clients, a virtual shopper.
They're going to be styling men, as well.
The bride, the mini, I guess we can click on it and see exactly what it is, and so it
tells you right away and then describes what this service is.
Then the gift, that's cool.
The event, if they have a client and the client needs a dress for the event, they have that
service, as well.
Okay, so pretty simple process.
You want to really do your research and try to gather as much information as possible.
So now you want to write down in a spreadsheet exactly what other stylists are offering.
So write down their name, their services, and prices as well.
This is going to be very helpful when you want to create your own services, right?
You have some sort of an idea of what other stylists are offering, something just to go
off.
Now, don't think that by creating those services, this is something that is going to be set
in stone.
You can always change it.
You can always tweak it.
It all depends on your clients and what are their needs.
Now, the more you're going to be working with your clients one-on-one, the more you will
understand what are their needs and what type of services you should be creating.
So just don't stress out over that if you create some sort of services, this is it,
this is set in stone.
Well, it's not.
You can always change it.
You can always tweak it, and you can always add new services.
The more you're going to be working one-on-one with your clients, the more you can create
the best services and the best offer for them.
Tip number two, keep it simple.
So now when it comes to creating an offer, you don't want to complicate that process,
and why?
Well, your client wants to know exactly what it is that you are offering and how much it's
going to cost them.
So again, let's go back to my competitor.
Let's dive in and see what other stylists are offering, what are their services' prices.
So then you know what you can offer, as well.
In order to present your offer and your services to your clients the easiest way, you have
to sort of put yourself in their shoes.
You want to present your offer the most simplest way, so your client knows exactly what we
are getting.
So in order to kind of understand the process, we have to do another research.
So let's go, and personal stylist.
Okay, Los Angeles.
So you're going to Google personal stylist and then you can put your city here.
So let's go to a first search here, and we're going to go to their get styled.
Okay, so this is very clear.
I know exactly what's happening here, right?
So what are the services?
So the closet, the shopper.
So this is a closet detox.
This is a shopping with a stylist, a man, virtual shopper.
So their offer is very clear and very simple to understand.
So let's just go to another one just to compare, okay?
So let's go to this one and see what's happening.
So styling services, closet consultation, personal shopping, closet plus shopping, outfit
session coordinate.
This is other styling services.
This is already a little bit more confusing, and there are no prices here.
Positive consultation, okay, but what am I getting in the closet consultation?
Personal shopping.
Okay, we know what personal shopping is, but we don't have any prices.
You see, when clients are going to be looking at this, they are not going to be like 100%
sure exactly what those services include.
So you want to be as clear as possible, in order for your client to know exactly what
they are purchasing.
So now by doing the research that we just did, you know exactly what other stylists
are offering now, so now you can do a better job.
So now, keep it simple.
Again, this is something that you want to keep it in mind.
Because the simplest way you're going to be presenting your offer, the most logical way,
is going to be the most clear for your client.
Also, give them options, as well.
So if your client doesn't want any specific offer, any specific package, you can charge
them your hourly fee for your services.
So you always want to find a solution.
You want to be flexible, you want to work with your clients the best way, so you can
serve them the best way.
Tip number three, price it correctly.
So now, this is something that you want to think once or twice about.
So if you're a novice stylist, and we just saw some services and prices from other sellers,
you might think that it's a lot of money.
But in reality, you have to understand really how much work goes into it.
So let's say that you want to do a big makeover for one of your clients.
It's one of your packages, which starts with an initial consultation, doing mood boards.
You have to do research, then you have to go through their closet.
Then you have to do shopping.
Then you want to do fittings, you want to do pre-styling, styling.
You have to return all those clothes back to stores, and you have to do [inaudible 00:08:54]
the budget you want to do, receipts, and the list goes on and on and on.
So this whole process can take up to a week.
So if you price it, let's say like in around $1,000, when you work between five to seven
days, that's not very much money for you.
So the easiest ways to price it is to how much hours you will work on this project,
so then you can combine all those hours and you will have an idea how much realistically
you should charge for all those services for that one big package.
So now to give you an idea, when you are just starting as an aspiring stylist and you already
have a few clients, you can charge probably around $50 to $75 an hour.
Now, the more you get success, then you will get more and more and more clients, you can
charge somewhere probably around $300 and more.
So there are stylists who are charging way more, as well.
So now the idea is really realistically, you want to realize how much time and effort each
service is going to take and base your price on it.
So you can always give your client an option.
I said that before.
If they want to pay your hourly fee, that way it's going to be very clear to you and
to your client what they are paying for.
Tip number four, throw in extra bonus.
So now everyone loves bonuses, right?
So you as a stylist, you can also add an extra bonus for your client, as well.
It's got to be sort of like a free gift.
So now, think of it something that it's not necessarily going to cost you a lot of time
and a lot of effort, but it's going to be very valuable to your clients.
So you can add, let's say, like an extra hour of shopping to one of the packages, or maybe
you can as a stylist can kind of come up with some kind of referral program where your client
can refer you to their friends and if they hire you your client can get, let's say like
a free service or maybe for discount [inaudible 00:11:00].
This is something that you can just work it out.
So this is a great way to attract new clients and also get the repeat business, and this
is what you need for your styling business.
Tip number five, show before and after pictures, and this is a part of your services, as well.
So now, it's a very simple process.
What it means is that you have to take a picture of your client before deciding to work with
you and right after they were styled, so then you have some sort of a social proof, and
show your work to potential clients.
This is sort of like your portfolios.
Now, if you don't have your clients or you don't have a first client yet, well don't
worry, I'm going to tell you exactly what to do.
So what you can do is do a quick makeover of one of your family members or friends,
and take pictures before and right after.
Now, you want to make sure that you always use a good high quality image with good lighting.
This is the biggest mistakes that a lot of stylists are making, they are using bod and
poor quality images, so you really can't tell which one is before image, which one is after,
right?
So now, you can use all those images and put it on your social media, on Instagram, on
Facebook.
You want to show your work to audience.
You want to take advantage of the social media.
So now this is your work.
These are your skills.
You want to attract your clients.
You want to show them who you are as a stylist.
If you are a good fit and your client likes your work, they're going to hire you.
So don't be scared.
You have to show your work.
Now that you know exactly how to create your offer and what are stylist services, if you
want to learn more, make sure to grab my resource guide, over 140 resources for aspiring stylists.
It's all completely free, and I'm going to link it in the description below.
Also, if you want to join my aspiring stylists group, I have an amazing group and I will
also link it under this video in the description below.
Now, which tip is your favorite?
I hope this was helpful.
Thanks so much for watching, and I will see you next Monday.