so how did it turn nine dollars into over $700 let me show you what's popping
people it's your boy the Beast of ECOM and I am back with another video dropping
nothing but you already know value bombs if this is the first time ever
watching one of my videos then you've missed out on tons of content so make
sure you check out all of my other videos if it isn't then it's nice to see
you again of course if you get some value from this one make sure you like
comment and of course smash that subscribe button and be sure to hit the
notification bar as well so that you stay up to date with all of my latest
content so recently I posted a story on my Instagram showing how ad set had over
80 bro ass now a lot of people asked if people want to learn how exactly I was
doing it the obviously the response was how yeah so I thought why not just put
out a video showing you how I'm actually doing this strategy q4 is officially
here it's cold as hell in the UK hence you're probably gonna see me wearing a
lot of jumpers and looking a little bit homeless but yeah we're working hard and
of course is still in the works if you are on the wait list make sure you click
the link down below but let's jump straight into this video I'll show you
how I'm doing a strategy because I've been doing it every single campaign when
I have something that's working and time and time again I'm getting fantastic
results so make sure you stay to the end watch all of the video and most
importantly if you get some value then make sure you implement what you learn
today so let's jump straight into the computer and let's get straight on with
it okay so let's jump straight into this
video I'll show you guys well first and foremost the proof it's all well and
good saying you've made X amount of money but if it's all about the proof in
the pudding so this is the campaign and you can see here at the top one here a
TC did not perch which is you know makes goes without saying Add to Cart and did
not purchase and you can see here we're getting sales for one dollar fifty which
is you know absolutely crazy yes this is of course retargeting you know it's the
only pretty much way you're gonna get very
hi hi hi bro asked campaigns you know you kind of view 10 X 15 X 30 X and
obviously of course we've got here 81 X so let me just refresh the screen just
so you can see numbers are exactly the same so this should load it here we go
so you can see here what we're getting is a fantastic click-through rate of 6%
so of course a click-through rate a high click-through rate means you get a low
cost per click and you can see what we've got here
CPM is $16 which again it's high in terms of high ish in terms of you know
CPMs in some people's eyes but at the end of the day all that matters at the
end of the day ok all these other indicators are fantastic but you know at
the end of the day row us and cost per purchase is the main indicators so you
can see here exactly the same race as eight-point err 80 1.22 so we spent 896
so close to $9 and generated over $700 so how how will we actually doing this
and of course I'll set up a few other things in this actual campaign using
view content did not add to cart and then 95 percent viewed the video but
didn't view the product page so how is he I'm actually doing this and how is it
am I able to generate these results and you know over and over again the same
strategy is just falling into place and the reason why I feel that this is
because a lot of people when they do retargeting they then do conversion
campaigns so they do the conversion campaign and they set up an ad set to
you know ad set within the main campaign and obviously do your view content you
know did not add to cart or add to cart did not purchase not also while I'm good
but that's wasn't what I was doing here so what I've recently been doing I've
been doing it for a while now fair few months and time and time again it's
always working he's setting up traffic campaigns so the campaigns are used now
for retargeting are traffic campaigns now a lot of people
out there either you know like I mentioned even do website conversion
campaigns or sometimes they test out a reach campaign as well so you know
trying to get as much reach as possible with the offer that you've got going on
but um after split testing you know all of these ones from a website conversion
campaign to traffic campaigns to reach campaigns I'm finding that traffic
campaigns are blowing everything cows out of the water
especially on ad to car and did not purchase now the reason why I'm moving
towards more of using traffic campaigns is because when you set up a retargeting
campaign for just you know for retargeting you're gonna remember
Facebook what they're doing is they're gonna show it back down to the people
who are more likely to convert which sometimes isn't always the case you know
you limits the pool when you run in you know website conversion campaigns
because it's showing it to the buyers that Facebook have put into their
buckets essentially but with traffic campaigns what we're doing is we just
drive in traffic that is it we're just driving traffic regardless of their
bucket regardless of if they're buyers if they Add to Cart whatever it may be
and you got to remember that these people have added the product to their
car so they're essentially you know they're they're warm audiences
they've shown a buying intent now that is obviously fantastic because I find in
that you know when you do this on the Add to Cart purchase it just always
seems to you know get robots which is absolutely crazy
now for you to view content and Add to Cart I'll switch this one off because
what I'm finding is that website conversion campaigns work better for you
know view content to Add to Cart and of course on the ninety five percent viewed
and did not view the products but when it comes to active car and did not
purchase traffic campaigns just seem to be for some reason you know the best now
like I said some people do use reach campaigns but you know again they just
don't seem to be that what I seem to get all the time is I get a lot of reach to
get a click-through rate like that but know that everyone just
seems to be a tie kicker okay I get loads at the cars but no one actually
purchases but what I'm doing with this Add to Cart and traffic campaign is I'm
optimizing for link clicks not landing page views which i think is the default
which it sets itself to and not conversions or anything like that I'm
literally just sitting for link clicks and what I want Facebook to do is go out
you know remember these people have shown buying intent and I just want them
back to the website I want them absolutely I just want I
don't care you know what Bukit they're in I swung back to the website so they
can see the offer that I'm putting out there now in terms of the offers you
know to get these people obviously to convert with a retargeting campaign you
need to make sure that you'll put in in make sure that you're out front and
adver is you know it has some sort of offer these people haven't purchased
they haven't gone through the you know they've added it to their cart they've
got to maybe the initiate checkout stage but they haven't purchased for a
particular reason now this could be you know there's too much shipping on there
there's you know the the price wasn't right at the time they just didn't want
to pay or for some reason the doorbell might have rang and they just had to fly
out the door there and then we don't know what that reason is however what
I'm finding is is that when I put a significant discount in there for the
people who have added to cart and not purchased then they seem to convert a
lot better so with this one I believe arm work I think I'm giving people about
this is a high ticket products of course but I'm sinking giving people off about
even 15 to 20 percent or something like that so you know what I do
Add to Cart to purchase retargeting I give people a minimum of 10% always a
minimum off for 10% obviously you want to work out to see how much you can
actually afford to give off you know if you can't afford to give off 10% then
you know of course it makes no sense giving off 10% but I personally like to
give off at least a minimum of 10% for people who have Add to Cart and didn't
purchase you know just to push them over the edge and actually get them to
purchase the product you know this is literally the the time range on this is
people who just 180 days you know and you can take
this a little bit further as well if you wanted to I haven't right about now you
know so you can do people who have shown you three days seven days ten days but
this is literally just everyone because it's a fairly new campaign you know I
just want people in through the door to see my offer and to make the purchase so
make sure that you setting up traffic campaigns and give it a go you know for
people who are adding to car and purchase and you know I'm seeing these
same results over and over again in multiple different niches multiple
different products every time I see something that is dying to work I'll
always set up a traffic campaign and optimize for link clicks and you know my
offer is always at least a minimum of 10% to get them through the process so
so yeah that is how I'm generating these results and I hope you go out and give
it a go give traffic campaigns ago for your retargeting and yet most definitely
let me know the sort of results that you get so as usual I hope you got some
value from this video if you did make sure you like comment and of course
smash that subscribe button be sure to hit the notification bar as well so you
stay up to date with all of my videos and you don't miss a single one
we go in every single day I think we're probably close to 12,000 subscribers now
so become a part of the notification team and the subscriber and never miss
out on a value bomb again so as you can see using traffic campaigns for
retargeting campaigns works absolutely fantastic definitely for you know you
Add to Cart and people who haven't purchased it's just working absolutely
crazy for me right about now of course if you like this video you're gonna
absolutely love the course so if you aren't on a waitlist and want to be up
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for video and I'll be back with another
one's open si but you already know very bombs take care and I'll see you there