The ROI of email marketing is $36 for each $1 spent. My rough estimate is that in my online
business, about 30% of my income comes from the newsletter. So it's totally worth the effort
but the best part is that these days we can use ChatGPT to do all the heavy lifting in our emails,
and that's what this video is all about! When I first heard about ChatGPT and
AI-generated text, guess where I started testing it in the first place?
In my emails! I mean everything for my weekly newsletter and for
my email marketing sequences! Get ready because I'll show you today how you can:
1. A/B Test email subject lines for your newsletter using ChatGPT
that will skyrocket your open rates! 2. Write a Welcome Email with ChatGPT
3. Build an entire 7-day Email Sequence with ChatGPT without lifting a finger.
And you'll get a ton of ideas for fantastic ChatGPT prompts for your email marketing!
So first, let's use ChatGPT to create amazing email Subject lines and A/B test them
I used to spend at least 10 minutes per subject line trying to come up with click-worthy ideas
for my emails. And even so, not all of my ideas were good enough to generate high open rates.
Now, with ChatGPT this part became so much easier and so much more fun!
Why it's more fun? Well I basically you don't need to do pretty much anything except to give AI the
instructions! See here I asked ChatGPT to write a subject line for an email inviting recipients to
an exclusive webinar on marketing strategies. I didn't find the first version short enough
and I also asked ChatGPT to add some emojis. Which it did, then I asked it to make the subject line
even shorter and in a second I got a perfect version of my email subject line in no time!
Did you know that the subject line of an email defines by about 50% of how successful your
email campaign will be? It is one of the most crucial factors influencing the open rates.
If your subject line is not grabbing users' attention and doesn't entice them
to open the email, then your whole email copy doesn't matter, people will not even see it.
So let's ask ChatGPT to generate several versions for our subject line so we can choose at least
2 out of 5 and A/B test them. Gosh, so much creativity spilled at me with just one click,
I mean it would take me another 15 minutes to come up with 5 different ideas like these!
By the way, not all email providers offer the A/B testing feature but lucky
for us the sponsor of today's video Moosend, offers it even on their cheapest $9/mo plan,
and actually even on the free 30-day trial. So I can show right off the gate how to start
an A/B test email Campaign. You simply choose this option over here and that
will give you these 2 fields for the subject line A and subject line B.
And a few steps later you can also add even more A/B Test settings, like you can
decide whether the winning subject line will be defined by the open rate or by the click rate.
You can also decide to send the 2 versions of your newsletter to 10% of your audience first or you
could give a bigger share to each test email. And you can decide how much time to give your
audience to open the emails before you finalize the test and send over the remaining part of the
emails with the winning subject line, it can be in an hour or in 4 hours from the start of the test.
Welcome Email
Ok, now our next step is to use ChatGPT for the welcome email. In case you didn't know,
a welcome email usually is the first email you send to someone who just
signed up or subscribed to your email list or someone who just purchased your product.
It's a way to introduce your brand, make a connection with the new subscriber,
and set the tone for future communication. A well-crafted welcome email can help build
trust, engage the subscriber, and encourage them to stay connected.
You can also use the opportunity in this first email to offer a
truly exclusive discount to your new subscribers.
See here I asked ChatGPT to write a short welcome email for my subscribers in a friendly tone. I
informed the AI tool that my subscribers signed up to learn from me on how to make money online, and
that I want to offer them an exclusive discount for my Pinterest Canva Templates that will expire
in a week. I asked ChatGPT: Don't try to sell the templates hard, just mention it along the lines.
Now, here is what ChatGPT wrote for me. Of course, I have to copy this text to Google Docs and edit
it carefully to make sure that ChatGPT didn't offer or assume anything I didn't mean to offer.
But overall, it just saved me another 15 minutes so I don't need to write this email from scratch!
Typically my main concern about these emails generated by AI tools is that
the texts are longer than I wish they were. So I've asked ChatGPT to make
the same email twice shorter and now we can see the whole email without scrolling down.
Now, we have the actual email text but how does this Welcome email work?
You will need 2 things to work together to send these welcome emails automatically to
your new subscribers: the sign-up form (or a landing page) and the email automation.
To create the first element just go to Growth Tools in Moosend and you
can create a landing page here even if you don't have your own website.
Or if you already have a site, you could create one of the 3 types of
sign-up forms. I prefer the in-line forms that show up in the middle of content on my site.
Then you'll choose one of the form design templates and in
the end you can copy the code of this from and take it to your site.
Now let me show you really quickly how you can set up welcome email automation in Moosend. First,
you'll need to sign in to your Moosend account. If you don't have one yet,
you can create a new account using the first link in the description below it's
anastasiablogger.com/moosend and you'll get a 30-day free access to almost all
the features. Then if you decide to continue using Moosend their starter
plan is super affordable just $9/mo. Make sure to use my code AnastasiaG10
to get a 10% discount for 3 months of your monthly subscription with Moosend.
Once you're in the Moosend dashboard, look for the "Automation" tab at
the top of the page and click on it. To set up the welcome email, you'll need to create
a new workflow. Look for the "Create New Workflow" button. The workflow editor is very intuitive.
You just need to choose a trigger for your welcome email.
In this case, you want the email to be sent when someone new subscribes through this form
we just created. So, I'll search for keyword "form" and will choose the form that I created.
Now comes the fun part! Click on "Add an action" to define what happens when the
trigger is activated. In this case, you want to select "Send Email Campaign."
This is where you choose or create the actual email. Moosend has both a
rich text editor that works like a Word page, and a drag-and-drop email editor,
where you can customize the content, design, and layout of the email to make it look awesome!
You can create beautiful, professional email campaigns to engage with your audience.
You'll get advanced segmentation features that will help you send the right emails to
the right subscribers and by doing this, you minimize the number of unsubscribes.
Again, you can sign up for a free month, no credit card is required.
Use the first link in the description below anastasiablogger.com/moosend and
create your account and use all the features for 30 days free of charge!
Create a 7-day Email Automation A great way to engage with your
audience is to offer them free value. I found that in my audience really like
a 7-day email automation which is a free course on how to start a blog.
In Moosend you can easily build an automation like this by adding a 1-day wait between the emails.
The most time-consuming part for me used to be creating the actual
content for the 7 emails. But with ChatGPT this task can be finished so much faster!
So I've used this prompt in ChatGPT: Pretend that you are an expert on blogging tips. Create
a 7-day email sequence that includes a subject line for each day and a small
summary. Make sure to mention specific brands related to starting a blog (hosting providers,
WordPress themes etc.) I could recommend with my affiliate links. Use English
language like I am talking to a friend and short sentences.
See in a few moments I've got a whole email series but I asked the tool to make short
summaries to see what kind of ideas it comes up with for each day of the series.
Now if I want to get a more detailed text for each or for some of these emails,
I can just make a new prompt asking Can you write me a more detailed email under 200 words
for Day 3 with the subject line you suggested? And here is the outcome - the text is a bit
longer and adds more valuable information for the readers.
What I like about using ChatGPT for crafting texts for my email marketing is that I can do
it without being worried about any AI detection tools or algorithms which might be a bit more
concerning if you were to use ChatGPT to write the texts for your website that you want to rank
on Google. Now that you learned how I use ChatGPT for my email marketing, check out
the video up there on how to use ChatGPT to boost your affiliate marketing game. But not just yet!
First subscribe to get more videos from me in your feed, and I'll see you in the next video!