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SPEAKER: Once upon a time, eCommerce
might have been a box to check.
But today, it is a core driver of revenue for your business.
This is your opportunity to embrace digital and become
your customers' go-to brand, because 70% of consumers
prefer personalized communications based
on their history and leaders in customer experience
are three times more resilient and recover faster
during economic downturns.
Introducing Google Cloud's Product Discovery Solutions
for Retail, a suite of solutions to help you
create engaging and personalized omnichannel digital experiences
for your shoppers.
But what does this exactly mean to you?
Meet Jane.
She's an eCommerce leader at Cymbal Superstore.
Currently, Cymbal Superstore has a recommendation and search
engine that requires unique and individual API integration.
This means Jane uploads a product catalog, pricing,
and inventory information to the recommendation engine,
and then she does it again for the search engine,
and then she does it again for another use case.
That's a lot of maintenance.
She's looking for a cost-effective product
discovery solution that is easy to manage
and quick to implement.
After some research, she discovers
Google's Product Discovery Solutions for Retail
featuring Recommendations AI and Retail Search.
With Google's unified Retail API,
she can unlock multiple use cases with one API integration.
This means she can upload all the information at once,
select the use cases, and that's it.
By partnering with Google Cloud, Cymbal
can easily implement high-quality customizable
search and recommendations on its own website, resulting
in more engaging digital experience for shoppers that
improve key business metrics, like conversion
rate and click-through rate.
Now let's see what's in it for your customers.
This is Marie and she is looking for a new pair of ripped jeans.
Uh-oh.
It looks like Cymbal doesn't have ripped jeans,
or maybe their current search provider
didn't understand the context of the misspelling.
This is a common scenario that can create a poor experience
for your shoppers.
Google's Retail Search has an advanced understanding
of user context, providing high-quality search results
so that shoppers like Marie can quickly
find what they're looking for.
Through text voice or image, relevant results
are displayed and can be customized by your team.
In addition to search, recommendations
can be a powerful source of increased revenue and customer
engagement.
Let's meet Adi.
He is planning to bake a cake for his partner's birthday.
He visits the Cymbal Superstore app to start shopping
for the ingredients he needs.
He selects cocoa powder, and is quickly
shown similar products he might need based
on that initial selection.
But, like many of us, Adi gets distracted by a work email
and abandons his shopping cart.
Later that afternoon, he receives a reminder from Cymbal
with an enticing offer.
Before he checks out, he is also shown other products
he might like, based on this visit and his previous shopping
behavior with Cymbal Superstore.
From first visit to checkout, Recommendations AI
analyzes customers' viewing history and behavior trends
across devices, pages, and channels
to serve relevant recommendations
at all touchpoints.
Whether it's ripped jeans or cocoa powder,
you can ensure your customers see the right products
at the right time in their channel of choice.
Google Cloud's Product Discovery Solutions for Retail
can help infuse your digital properties
with Google-quality recommendations and search
results that enhance user engagement,
deliver personalized experiences,
and drive improved conversions across your business.
So what are you waiting for?
Visit our website to get started today.