- A lot of people over-complicate SEO audits.
Yes, you can go crazy by fine tuning your website
almost to perfection.
But look, there's a lot of little overlooked things
and if you did them, you can get huge gains
without much effort.
So how do you do this without obsessing over your SEO?
Everyone, I'm Neil Patel and today
I'm going to break down how to do an SEO audit
in under 30 minutes and discover hidden opportunities
to rank number one.
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There's two main steps doing your audit in under 30 minutes,
the first step is to log into Google search console.
When you log in to Google search console,
you want to look for pages that rank for similar terms.
See, most people think that if they want to rank
for dogs or SEO or cats or whatever the subject is,
they want to create as much content around that topic.
And although that's true, it's also wrong at the same time.
Here's what I mean by that.
Yes, you want to create a ton of content,
but you don't want to create a ton of pages
on the same exact topic because they are going to compete
and that's going to conflict with Google quick,
which page do I rank about Dogs?
They all have similar keywords and they're all
about the same thing,
so when you have content around the same topics,
you want to combine them.
That lets Google know that,
hey, this is the main page that's around dogs
and you want to use the model of pillar pages.
So a good example of this
is the beginner's guide to SEO by Moz.
He ranks number one on Google for the term SEO,
at least in the United States,
and it has an introductory paragraph
and page more so on SEO,
and then they link into all the other sections of SEO.
Those other pages also rank really well
for those niche terms and niche topics around SEO.
And the main category page on SEO ranks really well
because it breaks down,
hey, this is the beginner's guide to SEO.
That's the model I'm talking about leveraging pillar pages.
So in search console, look for pages that are competing,
combine them and start structuring
in a way that's similar more to the beginner's guide to SEO.
Then in search console,
I want you to find the pages that are popular
but have a low CTR.
See, these pages are somewhat ranking,
but no one's clicking on them because of the title tag
or meta description.
Once you figured that out, I want you to go to click flow.
click flow is a tool that allows you
to AB test your title tags
and it'll even give you recommendations
on how to improve the click throughs.
You don't have to come up with your own form
or anything like that.
click flow Will do the hard work for you.
Then from there in search console,
you'll also see the pages that are super popular.
I want you to then start leveraging the land
and expand strategy.
See the land and expand strategy is really simple.
If something already ranks really well,
the chances are if you expand upon it
and you put more meat behind it and you make it even better,
it should in theory even do better.
But if a page doesn't rank well at all
and you put a ton of emphasis and effort behind it,
the chance of it doing really well
in the future are slim to none.
Hence the land and expand strategy focuses on the pages
that are doing well.
And what I like doing is once I figured out
the pages that are doing well,
I just put in the keywords that the page already ranks
for the Ubersuggest, the keyword ideas report gives me
all the other long tail variations of those phrases
and I'm like, are any of these phrases related
to the article that's already ranking well?
If so, I'll expand that article to also cover those phrases.
If not, I won't use them.
Don't just put the keywords in there for Google.
Do what's best for the user.
Now, the second step in doing the audit in under 30 minutes
is to use the site audit report and Ubersuggest.
Once you put in a URL,
it takes roughly three minutes to crawl your site.
It'll crawl hundreds of pages
and it'll tell you what's wrong from a technical standpoint.
Do you have duplicate meta-description?
Duplicate title tags?
Are titles too short or too long?
Same with your meta-description.
Are you using the wrong headings?
Do you have issues with broken links
or internal links or site maps?
It'll tell you all these factors
plus another hundred plus factors when it comes to your SEO.
And it'll tell you page by page what you need to fix.
Heck, even breaks down if there's something wrong
with your URL structure and instead of being like,
Oh well, this is overwhelming,
there's so many things to fix.
Ubersuggest site audit report breaks down the stuff that's
the biggest impact and the easiest to implement,
so start with those, because it will be
at the top of the recommendations
and then work your way down the list.
If you do that, you'll spend your time on the stuff
that'll have the biggest impact versus spending your time
on the stuff that'll have the smallest impact.
In addition to that, Ubersuggest site audit report
also breaks down your site speed.
You want to fix it, it'll tell you what you need to fix
to make your site load faster.
The faster it loads, the better you'll rank.
More than 50% of people who search Google
are doing so on a mobile device.
If they're on 5G, LTE, it doesn't matter.
They may be in a spot that doesn't have the best reception.
So speed matters.
So focus that and focus on doing the stuff
that's at the top of the Ubersuggest recommended lists
because that's the stuff that'll get you the biggest impact
versus the stuff that's at the bottom of the list.
Now, if you need help doing a site audit for your site,
check on my ad agency Neil Patel Digital,
or if you're confused just leave a comment
and I'll help you out.
If you enjoy the video like it, share it,
tell the people about it.
Thank you for watching.