- Gary! - Hey man!
- Nice to meet you. - Pleasure to see you.
- How are you? - Such a pleasure, well.
- [Man] I feel like you're a long lost friend.
- Hey, good to meet you. - [DRock] How are you?
- I see your face most days so ...
- I appreciate it.
(rap music)
- I haven't spent zero time in Asia, it's crazy.
Just serendipity, you know?
- Well, we're gonna change that.
- [Gary] Yeah, that's about to change for sure.
(man laughs)
("Callisto" by Alice Fremont)
- You know what DRock, I definitely not vlogging
in August when I'm with family.
I hope we get the proper brand credit
for bringing good weather.
(group laughter)
So we'll meet at 7:30.
Got it. 7:45.
7:45.
We'll walk it?
- Yeah. - [Gary] Awesome.
Hong Kong baby.
I fucking love it.
I really do. What?
- [DRock] The humidity is killing me!
- [Gary] Good, I like it.
I like you dealing with adversity DRock.
A little adversity, it's good for you.
- How are you?
- Good, I came here last Thursday.
- Last Thursday?
(background noise drowns out answer)
- Have you spent time here?
- No, actually.
- Is this is your first trip here?
- I came here when I was 12 for math challenge.
- So this is your first trip here.
- Exactly. So it's--
- Cool.
- But it's my first--
- Did you say for math challenge?
(Raisa laughs)
- You're such a nerd.
Everybody in the middle, to your point, is in real trouble.
Production companies that know how to make good content,
but are stuck in the middle, not super premium,
they're trying to make volume, they're dead.
And then if you're making, you know,
the cost of entry of making content, to your point,
is not very high if you're new
and you've only come from this world.
("I Would Be Nowhere" by Dyalla)
- You know how many people run a business?
How many people do you think run Credit Suisse?
- [Man 2] (laughs) I'm going to pass on that question.
- The answer is a lot less than any of us realize.
What you start realizing, at least that I start to realize,
is it's unbelievable how few people actually run a company
no matter it's size.
You know they have that thing where you can only
have 150 contacts or something?
- Oh yeah.
- I have a funny feeling,
there's a business version of that
where there's only six to eleven people
that can actually run a company for real.
("I Would Be Nowhere" by Dyalla)
- Just completely obsessed with suffocating excuses.
- [Man 3] Uh-huh.
- [Gary] Because then good stuff happens.
- [Man 3] Uh-huh.
- Excuses are the currency that allow you to not act.
- [Mary] Huge fan.
- Oh thank you.
- [Mary] Huge fan, well done.
Thank you so much for-- - [Mary] What's your name?
- Mary. - Mary, nice to meet you.
Thanks for saying hello. - Nice to meet you as well.
Take care, bye. - Yeah, thank you.
Yes. - Hello. I'm sorry.
- Hi. - Hi.
- How are you doing? - How are you?
- Big fan. - Thank you
I would've done, I had a wine business up in China
and actually went-- - Is that right?
- [Man 4] How you feeling?
- [Gary] I'm feeling really good.
- Must've been a long flight.
- I got to tell you, I'm obsessed with long flights.
("I Would Be Nowhere" by Dyalla)
- I started Wine Library TV in February of 2006
and probably summer of '05 is when I basically said,
"I'm no longer a liquor store owner, wine store owner,
"I'm gonna learn everything about this Web 2.0 thing."
And somewhere in '06, it became very much on my radar.
I remembered it for a long time.
I did a wine event at Technorati as the help pouring,
like the first, you know what DRock, we really
need to talk about this.
The first five or six tech events I ever did,
I was basically the bar.
I basically, I email, I'll never forget this,
I emailed Leo Laporte.
Leo Laporte did a Jaiku.
Do you know what Jaiku was?
Jaiku was one of Twitters two competitors
and I was in New Jersey and I didn't even know
how big or small meet-ups were.
I emailed them cold because I saw it somewhere.
I was like, "Can I pour wine at the events?"
So I flew to San Francisco and stood behind a table
like this and just poured wine.
("I Would Be Nowhere" by Dyalla)
You should be betting the farm as I am,
on having a skill or a briefing that penetrates my morning.
My mornings, news, my first four minutes
for all your business, this is what I'm excited about,
to play in Asia and anywhere else in the world.
There's certain things that are just core human.
And then you have culture,
but if you keep dwindling it down to core human,
there's always opportunities if you understand it.
Time, is core human.
Buying and selling time is a big fucking business.
Sound, audio, is about to be the next frontier
and it's open.
Now, it's kind of open.
It's open for a lot of us who build
on top of infrastructure.
Like Amazon, Apple, Google are not gonna give up
what they have.
But when you start looking at things like
one in every five Google search engines,
searches are done by voice.
Google needs to be scared shitless
of Amazon winning Alexa and I don't know what's happening
in Asia with voi-, I mean what's happening in Asia?
Has voice triggered yet?
Do we have Alexa skills, is anybody--
- [Man 5] Yeah, Nava, which is the company online
- [Man 6] They are launching a speaker kind of like--
- Huge! To me--
- The interesting thing about Asia is a voice
is already a very big communication platform.
So WeChat really blew up voice because they
had voice messages before WhatsApp did.
- Yep, understood.
- The reason is because of the language.
So people used to the voice thing, they usually activate it.
- Correct, so now consumption of voice, so to me,
every single person that brushes their teeth in the world
will be listening to information.
I am obsessed with the first seven minutes of your day.
That is gonna be won by voice.
It's gonna be passive consumption for a generation
until the next technology.
So, I've already got an Alexa briefing, GaryVee 365.
It's either motivational, it's informational.
To me, that's where media companies can win
some interesting arbitrage that hasn't been thought of yet.
It's the same old game.
We were going for blogging and email and RSS feeds, right?
Before that, I was doing email.
Then it became Twitter followers.
What's so amazing for all of us,
is if you understand the pattern behaviors, it never ends.
You just have good eras and bad eras,
you just got to stay alive.
("I Would Be Nowhere" by Dyalla)
- [Man 7] (inaudible) is a global high school boot camp
for high school students to become entrepreneurs.
- Good, one thing that you'll learn,
you're so young right now,
you guys are so young right now.
You don't realize... How old is everybody here, 14, 15, 16?
- [Man 7] 12 to 17. - 12 to 17?
So one thing that will blow your mind is that I sit here
right now with you at 41 years old
and I feel like I'm just like you.
I remember how I felt at 14 and it feels exactly
the same way I feel at 41.
You can't imagine how much fire and passion
and how young you feel at 41.
When I was 14, 15, 16, 17, 41 seemed like dead.
(group laughter)
I get it, it wasn't that long ago, right?
When you get to 41 and you realize you
feel exactly the same way you feel right now.
Then you start betting on patience
and I think patience is a very important part of this game.
- Can you elaborate on that, what does that mean?
- I mean I think a lot of young people make decisions
that are detrimental in the long term
because they want instant gratification
cause they don't realize how long life is.
- Big thank you to Gary, thank you so much.
- You're welcome.
(group applause)
- Awesome.
Yes, of course.
Awesome.
Thank you guys!
- [Man 7] This is Zoe from Princess.
- Hi Zoe, such a pleasure.
- [Both] How are you?
- Come on guys, goodbye, goodbye, goodbye. Bye.
- Bye, thank you.
- The influencers.
- Yeah, the KOLs.
- Yeah, that's right, it's a different term.
What is it again, it's key opinion.
- Leaders, yeah.
- And how does it say, kah?
- KOL.
- So the KOLs,
are they more often cross platform
and they're big on four or five platforms
or one or two?
- Cross. - Cross platform.
What about audio?
- Audio, yeah, well we've got some, so online radio
kind of thing, so it's also another like live streaming,
it's just audio based.
And then here, you can, you know, here are some audio stuff.
Like when I.
(app speaks in a foreign language)
You see here, you can buy books, right?
This is ebooks and then, this one is cool.
There's six people, it's like a bit blurry but then.
- [Gary] No, I'd say it's good, let me see it.
- [Woman] People can speak at the same time.
- [Gary] And you can mute somebody or not.
- [Woman] It's like a YouTube kind of video so that's
about the stream like video streams, right?
So I think this is more old school.
("Quel X Pyramids" by Jan Ace)
- Gary? - Yes.
- Art. - [Gary] Art, how are you?
- I've been following you since I worked here.
- [Gary] Thank you so much.
Domination.
So fun, nothing like new frontiers, you know?
Thank you.
(Jordan laughs)
Good, thrilled to be here, first time in Hong Kong,
excited for Rise.
Every one of us doesn't have to be seven feet tall.
Now, the problem is a lot of people can't be entrepreneurs.
Like it's hard to be a successful entrepreneur.
- [Man 8] How is your night going?
- [Gary] Hi.
- I come here to be volunteer to see you.
- [Gary] Thank you very much, what's your name?
- [Both] Crystal.
- Nice to meet you.
- Can you ...
- Picture?
- Yeah, picture and sign here.
- [Gary] Yes, okay, no problem.
- [Man 8] Gary's gonna be hitting the stage.
- Can we go over there to the Rise.
- [Gary] Yes, sure of course.
- [Man 8] Volunteer Crystal?
- [Crystal] Yeah, I'm Crystal from Shenzhen.
- Such a pleasure, Crystal, thank you so much.
- [Gary] Can you film?
Thanks, DRock.
- Thanks DRock.
To me, I think TV or social, these mobile devices,
need to start debating the notion of super high quality
mixed with bad lighting and bad audio.
I think people yearn for--
- Authenticity.
- I think so and I think, you know, I think listen,
there's a place for six hour movies like Avatar
and there's a place for a six second bad lighting selfie.
And I think they all work as long as the message
is extremely strong.
- [Man 9] Have you always been
a big swearer, like her?
I'm a swearer myself, I have to say.
- [Gary] Yeah, quite a bit, I mean...
Hey, how are you?
- [Woman 2] Hi Gary.
- [Gary] Hey, how are you? - [Man 9] For you, sir.
- This for me? - [Man 9] For you, sir.
(crowd cheers)
- Hello.
How are you guys?
Alright, I'm ready to go, who's got a question?
To me the one good thing about the Asian market
is there's no shortage of fintech companies.
One thing that will resonate for everybody here,
it's something I've been thinking a lot more about.
I'm stunned at people's want
to convince people of things.
Selling to the unsellable is the great waste of time.
Guys, thank you so much.
(crowd cheers)
("Quel X Pyramids" by Jan Ace)
- Gary, woo.
- Thank you, thank you. - [Gary] You're welcome.
- Hi Gary, Gary.
- Gary can I have one photo please?
- [Gary] Of course.
- Thanks.
- [Man 10] Gary, can I have a fist pump?
Thank you man.
- Of course, brother. - Yeah, you're awesome.
- [Gary] Thank you man, thank you brother.
- Check it out.
- Hi, Gary, this is about my question.
Do you mind taking it?
(men mumbling)
- You know, I always tell entrepreneurs,
and really, people like embrace your differences
because they're your advantages.
I mean, I don't believe that video is the answer
for everybody but I do believe that video
has the biggest upside to impact one's business.
It's a pleasure.
How's it going, thank you.
There's just enormous opportunity.
That's clear as day.
- It's like every startups pitch, right?
Anything times a billion is still a large number.
- It's true, man, but the problem
is live streaming apps in mainland China.
Government doesn't like how fast you're moving
to censor, you're out.
- Yeah.
- There's a 150 of 'em a year ago, there's six now.
Like, you know?
I think it's tough enough to win with consumer.
When you have the added element of government?
Those are some interesting dynamics.
- [Man 11] In Hong Kong, Mr. Gary Vaynerchuk.
(audience cheers and applause)
- Hello, Hong Kong.
(audience cheers)
What is completely misunderstood is you don't get to be
the judge of quality content.
The audacity of the media
or thought leaders
or successful individuals or just a person
that they get to judge what is quality content,
has been the opening
that so many people can take advantage of.
Content is subjective. Thank you.
(audience applause and cheers)
Thank you.
You never waver, it's no different than muscles.
You have to do it every fucking day.
- It's a process, right?
- It's every day, it's every day, just a mindset.
Take care of yourself.
The way you get more customers
is buy under-priced attention.
- [Man 12] Got it. - Period.
- [Man 12] Got it, I will email you tonight, for sure.
- Take care man, yeah.
No, it's alright.
- Thank you so much really.
- [Gary] You're welcome, thank you for saying that.
- [Man 13] She's awesome.
- [Gary] Hi, how are you?
- I'm absolutely delighted to meet you.
- Thank you so much, it's such a pleasure.
(speaks in a foreign language)
You do, Hillary, thank you so much, I'm so flattered.
You guys ready?
- I've really loved your content for a long time
and it's helped me out so much since I'm working
on my own startup.
- I'm so proud of you, that's amazing.
How old are you? - I'm 12.
- Amazing, what are you working on?
- I'm working on a language startup.
So what we're doing is, what I'm doing
is social language learning for kids where we connect
native speakers with learners for them to interact
and learn from each other.
- I love it, where do you guys live?
- Hong Kong.
- Hong Kong. - [Man 14] I'm from Singapore.
- Very nice.
- [Man 14] Yeah, I'm still waiting for you to come.
- I'm coming in October.
It's so nice to meet you, such a pleasure Hillary.
Thank you, congratulations, you did a good job.
Bye, Hillary, I hope to see you soon.
Bye Alexis.
- [All] Bye.
- [Gary] Life's funny, bro.
The number one ROI of conferences is engaging
with the other attendees so yes, I think that if I'm
willing to tell people not to watch me
and go meet other people, it means it's a huge ROI.
It's coming, so if I could be helper, you know, take care.
- Thank you, thank you.
- We'll talk soon, take care.
- Just one question.
- Yes.
- So how is health is very important to business.
- Health?
- Health, your personal health
is very important for entrepreneurship.
- If you die, you're out of business.
- (laughs) If you die, (laughs), thank you Gary.
- You're welcome. (laughs)
("Renaissance" by Chad Price)
- Hi Gary.
- You well?
- Yeah, things are great.
- It's good to see you, I was happy to see your name on.
- [Woman 3] David, nice to meet you, come with us.
- [David] My wife...
- [Gary] Completely blown away, like it was like it was one
of those few times in my life where it was instantaneous
as soon as I hit the ground.
- [Man 14] This is your kind of place,
this sort of positive energy. - A 100%, 100%.
In a world where, especially Instagram, there's
a narrative being painted around entrepreneurship
that is so ridiculous that
I became passionate
about showing the truth.
To be very, very, very frank, two core things.
One, I felt that the vlog and all of the content
I'm able to produce from the vlog would be
a disproportional advantage for me as a media company
as an arbitrage to brand awareness and number two,
this is the thing I would've learned from if
I was watching it at 13 'cause I was a bad student
but I'm very good visually.
(jazz music)
It's a really unique town.
- It was really nice to meet you.
- Yeah, real pleasure.
Good to see you. - All the best.
- We'll talk to you soon, talk to you soon.
I'm exhausted, I'm finished, I'm really finished.
I'm out.