Here's another one this is a big deal because it talks about happiness they
look at the right success metrics what do I mean we are human and most of our
suffering and unhappiness comes from the fact that our perspectives are so out of
whack you can't even believe it perspective is out of whack and you're
using the wrong metric to measure your success in life with your spouse with
your kids with your business with your paycheck with whatever it is so let's
get specific a couple of examples here one is a corporate example companies do
this to employees but you'll you'll get the analogy we do a lot of work
recruitment work with salespeople one of the hardest things for a salesperson to
do is start a new job you start a new job you start with zero you come in you
don't have any clients or accounts you don't have any customers you got to
learn the product or the new company's product whatever it is you start kind of
in a hole and companies do things like well your quota because everybody every
sales person's quota and the you know in the company is is a million dollars in
the first year so we work with our companies we see them hey it's kind of
hard you know you start from cold your product is complex and what you're you
know your success metric is how many dollars they're selling right like you
would think okay well their sales person they should be measured on how much they
can sell that's right except you're gonna deflate them and and just smash up
their head because they're gonna think they suck when it takes them six months
to make a sale so if you actually looked at the way they break down their day the
way they break down their week in their month how many outreaches a day are they
doing how many meetings are they getting how many opportunities to answer a
proposal or whatever it is that they're doing do they have how many customers
did they actually secure not dollars but did they get a new customer that is now
your company's customer if you are measuring those things those are the
right behaviors and those should be the success metrics of the salesperson in
the early months and if you do that and if you're looking at their progress
or you're a salesperson and you are looking at whether you are doing the
right things if you do what I just said you should be watching and you counted
that as being successful you will ultimately make that million dollars in
revenue and Beyond and far beyond because it takes a little upfront time
so let's go back to the the YouTube analogy I was using so a little time
goes by with the you with the YouTube channel and I start offering you
opportunities to enroll in paid training which I had never done before I was
always gifting out these shows and these videos and you can have the free
downloads but I never actually sold you anything but now it came time for me to
to turn this into a business and so I spent four months training on how to put
the product together shooting all these darn videos building the booklets all
that great stuff I had to figure out how to market it I had to figure out how to
attract a bigger community and in perspective enrollees I put the product
out the product goes out some 100 bucks and you know here it goes and I had a
deadline because somebody told me I had to have a deadline otherwise nobody buys
anything so I made the deadline and we looked at the results and I looked at
the results and 50 people bought it now 50 people bought it it was $5,000 in
revenue and I just spent four months if I spent a lot more than that but I spent
four months work in investing time investing money buy tools and doing all
this stuff and if I would have just looked at the $5,000 you and I we
wouldn't be doing this right now because that's what makes you throw in the towel
when your success metric is screwed but I didn't do that way actually I did that
for a second but I got myself together and I said no you got into this to help
people and and you wanted to help more people and that's 50 people that
enrolled in your stuff today and then that gave me the juice I needed to come
back the next day and build more and more and then 50 becomes a hundred and
then a hundred becomes two and two becomes five and so on but you have to
you have to stay dialed in whatever your metric is
you need to make sure that it probably is a little more stepping-stone metric
than it is the ultimate for those salespeople I was talking about it's are
you getting a script down are you getting the connections with people for
your job search we did we did a 14 day challenge last month in the month before
what was it about how many people could you identify you know how many target
companies could you identify how many people you know could you identify one
and can you make us send out to eat you know a cover letter connection whatever
it is to each one it didn't the goal wasn't to get the job the the fallout
will be to get the job but your success metrics this is what will keep you going
this is what will keep your attitude in order and your optimism there and that's
what will help make good things happen for you because you stay in the right
motion think about that for you guys because I know a lot of you guys you're
looking right for your job or you're looking to grow your career let's just
make sure you know a lot of you guys I coach you you know you're pissed because
you're not the CIO in in two years and that's that you know when you start
having metrics like that you're going to be unhappy for a long time
you