what's up you guys Jason walked up here
and this B I want to show you guys
probably probably the best like that the
top Facebook Ads trick and what I'm
doing I'm gonna actually jump into my
Facebook Ads manager and show you guys
my real Facebook Ads account which I
hardly ever do if you guys have followed
me on this channel but I just want to
show you guys some of the results and
how powerful this is even if you've got
kind of a small budget to go through and
run your Facebook ads now to kind of
explain why this works so well I want to
give a little bit of a visual and then
we'll dive into the ads manager here so
this past week I was over at my parents
house down in Arizona and they've got a
lot of citrus tree so they've got
grapefruit trees orange trees lemon tree
they've got all these really cool trees
and if you're going out to go pick fruit
right like you're going you'll kind of
grab the fruit and you're kind of
grabbing those core ones and you might
have some fruit that falls down or you
might have a couple low hanging pieces
of fruit that you just like didn't see
so you didn't grab those okay but that's
kind of like imagine you're your main
core Facebook Ads campaign right that's
going out and it's going and grabbing
all the fruit right well this campaign
right here is going and grabbing all
that low-hanging fruit that maybe you
just like didn't see or maybe it dropped
and you were up in the tree or something
like that and so you didn't have time to
go down and grab it but this campaign
this ad is going towards those
low-hanging pieces of fruit that maybe
already picked or they're just like kind
of just work may be out of that your
reach right for that that exact moment
so I hope that example kind of made
sense and if you're related to business
guys this is literally probably the best
thing that you could possibly do even if
you don't have that cold campaign going
out and getting a lot of people like if
you've got a youtube channel or if
you're just like getting people to your
website or people interacting with you
on Facebook you can go through and use
this exact strategy right here so what
we want to do is want to go set up a
very simple ad just like this one right
here and obviously you don't like it's
not like this exact ad right but you can
see like look I don't even have a lot of
text here just very simple straight to
the point
hey download my free real estate email
templates right and with this ad what
I'm doing is I'm going through and I'm
targeting every single person that may
be you know visit my website or visit my
web browser edge astray ssin page but
maybe didn't opt-in or people that have
followed me on facebook or liked a page
or someone that like has our
engaged with my content or they've
watched a video they basically know who
I am
right because then it's a little bit
easier it's at this more that
low-hanging fruit like in the example we
gave earlier like maybe we picked that
fruit from the tree they fell down Marty
off the tree so no chance of continued
growing right so basically here's the ad
and let's just jump in I want to show
you guys well first I'm going to show
you guys where I'm saying these people
it's a very very simple landing page and
one thing guys I highly recommend keep
your landing page is super simple a lot
of you guys still get too in depth you
want to make your landing page all
pretty you want to do all this crazy
stuff
look how basic and boring this landing
page is guys look it's got a headline
sub-headline and it's got the
call-to-action button they hit that they
come in and put their name email and
they get this little opt-in right here
actually this one is for another one but
I'm just gonna show you guys here the
email templates so this is it okay so
they're clicking on this ad right here
and it's the same exact they get instant
access or eat realistic email templates
the backgrounds why is this very boring
it's not like this all fancy thing and
the reason why I like to kind of keep it
simple and boring is because when we're
sending people here they could be they
could have bad data service right or
they could have the bad Wi-Fi connection
or whatever it might be and so if it
takes a page a long time to load I don't
buy you guys but I just click out of
those things immediately if it takes
longer two seconds I'm impatient
everyone else is impatient they're gonna
click away so you want to make sure you
have something that is very simple very
basic and it converts amazingly well
okay so this is kind of the ad this is
what the landing page looks like if we
jump over here this is my real estate
email templates campaign right here so
you can see I've got to add sets I
probably need to go ramp this up a
little bit but this is just the month of
May so the last 10 11 days or so you can
see I'm not really spending a lot of
money so well I'm not spending a lot of
money in comparison to how much I spend
per day on webinar registrations so if
you go and you let's say you have a $20
a day budget something like that
honestly these campaigns you could be
spending two to three dollars per day
and see amazing results you could
probably see close but pretty not
exactly but you can get pretty solved
the other $18 that you're spending if
you have a $20 day budget okay so I'm
spending 40 bucks a day for the kind of
like the overall what I'm spending on
the daily that that is very
insignificant honestly but you can see
you've got two campaigns here so this
tier two what I call tier two in my
advertising language is every one that's
kind of like already seen my content
right they they're not that tier one I
guess I don't know how I'm like
initially am is that in my mind but tier
one I guess would be people that have
never heard of you they don't know about
what you're doing so this is people tier
two would be people visit your website
they've watched a video they've even
potentially watched a youtube video like
this or they've gone through they have
liked or commented on a post they've
liked your Facebook page something like
that and you can see right here guys
look a dollar and 28 cents per lead okay
now typically on my webinar
registrations I shoot for $8 per li
that's kind of like and obviously like
every industry and every business is a
little bit different but just kind of
give that in comparison I shoot for $8
per lead and I'm getting here a dollar
and 28 cents per lead okay that's that's
pretty good right like that's one eighth
of the costs I'm normally getting leads
for with the webinar registration and
the webinar registration I'm just
getting an email as well okay and then
you look at here this one's going out to
more of a broader audience okay but it's
only a dollar and eighty eight cents
still okay so it's very simple very
basic straight to the point but it's
still converting amazingly well for an
overall average cost of $1 and 52 cents
so you can see I've got 160 leads and I
don't even think I started this May
first I remember what day I started so
let's say a hundred twenty dollars four
dollars eight I I only started three
days ago okay so it hasn't even been
that long looks like okay May 8th May
8th to 11th last three days like I said
we spent $240 and we've got a hundred
and sixty leads okay so that's pretty
amazing right like that that's pretty
cool and then another thing we're kind
of like my sales conversion tactic is
the webinar obviously so one thing that
I do which you can do kind of like
change around where it's like hey maybe
they opt in and then they are scheduling
a call or booking appointment with you
right we're right here
and come animals put in my information
hit download now look at this I'm
inviting them to join my webinar right
so I'm just kind of giving them back
into this funnel then the interesting
thing is if you come in here and look at
these statistics if you look over like
results you can see how many people so
65 7 people opted in as well to that
auto webinar registration page case so I
got 65 leads and another 65 I got 7
which that's like what 10% a little
maybe a little over 10% and so we got 7
we've spent 120 dollars total so you're
looking at I don't know what is that
like 12 15 dollars per Li which is not
bad cuz that's not my main focus then
this one right here we've got 11 so 11
of the 95 so that's probably like what
11 12 percent conversion rate from
people opt into the email templates and
look at this I've got two purchases on
our main product which is like 1,500
bucks I've got the email templates lead
95 2 people have registered for my live
webinar and look at all these other
people like initiating checkouts website
checkouts initiated 19 of the 95 ok
that's pretty crazy right so anyway guys
I just want to show you and that's on a
tier 2 email so that's going and
retargeting following up picking up that
low-hanging fruit so I just want to show
you guys who that is just in three days
since May 8 so I I kind of I've done
this in the past and I kind of like
stopped because I was going through and
I was focusing on some other parts of
the business and then I was like you
know what I need to implement this back
in because honestly like if we're
spending hardly any money to get these
types of results totally worth it right
so if you guys have a business and
you're not going through and following
up grabbing that low-hanging fruit
picking up the people like targeting
people who visit your website like your
Facebook page watched a video on your
Facebook page like intercom or any of
that stuff
anyone who has interacted with you you
you got to do it right you've got to
implement that right now because this is
so powerful these results like the
results just don't lie right so just go
through set it up keep it simple okay
right here from this ad to the landing
page right there opt-in and then you
know you can send them to you know I've
got a webinar you
have them book a call with you like if
your Realtor say hey schedule a call
with me could be a number of different
things so that is just one thing I
wanted to go through and share with you
and sorry it's been a while since I've
shot a video it it's just been a crazy
week kind of just going through trying
to catch up on a lot of things and
implement some new things into our
business as well so hopefully guys this
was helpful if it was go ahead give it a
thumbs up drop a comment down below let
me know what you thought and if you guys
are kind of wondering like hey well
Jason how do you go through and do like
the custom audiences and target re
target people and all that stuff I've
got that covered in my Facebook Ads mini
course which I give you guys 100% free
so I will also drop a link to that mini
course down in the description as well
as I'll probably put it in the top
comments so you guys can just go grab
that and kind of see how this whole
thing works Kay because I'm not going to
cover how to create the X I've already
done that in ton of other videos so
anyway if it's helpful thumbs up comment
down below let me know what you guys
thought if you're brand new here make
sure you guys subscribe cuz we try to
launch we try I always say daily I don't
know I go back and forth from daily to
you know a couple times a week to like
like the last time I did a video was a
week ago so I've really been slacking
I've just been so slammed with other
stuff in the business so I'm trying to
get you guys the best content whenever
it comes up I don't want to like just
throw up content just to throw up
content I just want to make sure it's
good for you guys and so you guys can
have success and see results with that
said thanks so much for watching and I
will see you all in the next video