Hi, my name is Mimi Welch. I am the director of ops of Nuurez, Inc.
And today, I get the opportunity to interview Miss Noelle Randall. Yes, I'm your CEO. Yes, my CEO,
I get to interview her. We got a lot of questions from her subscribers. I have a few of my own. So
we're gonna jump right into it.
Okay, so the first question here, What is it like in a day in life of Noelle Randall? Hmm. So it's so
fun, because obviously, every day is different. And my days now are much different than when I
was becoming an entrepreneur. So it's so funny when people asked me this question, because
if you really want it to mock what I'm doing now, it's probably not gonna get you to where I am now.
Because I live kind of this really structured life where I have a lot of nannies and I have a lot of
operations managers and employees. So I'm not really showing you what it takes to become an
entrepreneur. My day really is waking up early in the morning, making sure I do my morning routines,
I tell people about meditating and saying my affirmations, you know, just so that I can
continue to be happy. As you start to get money and become wealthy, people start to kind of start
asking you for things and new experiences. So you have to really stay grounded in your own
happiness. So I wake up in the morning, obviously, between 4:30 and 6am, pretty much every single day,
I don't use an alarm clock, because I don't have to be anywhere at a specific time. So there's no
alarm clock, but I do, you know, write down. Sorry, like I said, when my morning routine,
not really talking to anyone, not looking at televisions or screens, that's really important
first thing in the morning. So I start my days, most mornings around 8:30 or 9am when I start
actually emailing or calling someone or pulling out my laptop, that's usually about the time
when I will start sending messages to people. Of course, checking my email is something that I do
in the morning. But again, after I've been up for like three or four hours, that's not
something you should do when you first wake up, obviously. And I've also written out my plan,
you know, kind of wanted some of the things that I want to accomplish for the day. So it may be
I have some meetings that I need to accomplish today, I may need to meet with my social media
team today. So my days now, as someone that's running eight or nine businesses is much different
than when it was when I started. So I'm thinking you may have a follow up question, but that was
my answer for what my day is like now. Great. I mean, you just started off- you started structured,
you have a plan. So I know you and I know some of the things that you've had to- the challenges
that you've had. So one of the questions would definitely be to share with everyone else. What
were some of those challenges? How did you weather the storm on your journey? So during the journey,
you're going to be hit with things so obviously when I first started investing in real estate,
I was bankrupt, I have multiple foreclosures, I live with my parents. I was just like this
disaster of a person trying to go to school and figure out this real estate thing. For me, it was
a lot of storms in the beginning. I think when you first start to go towards something and you
really make a decision to go towards it. That's when all of the storms start coming up but that's
you creating the storm. Those are just Inner Inner issues almost. I didn't realize it at the time. But
those were inner issues you know, thinking oh my kids I have this to do oh I have this to do,
I have to cook dinner Oh, my husband needs this oh, this is- oh, this person's leaving me. So you
start to have all of these issues come up, which makes you want to quit. And you've heard me say
that term a lot, weathering the storm because as an entrepreneur, the storm is going to come and
you need to just weather it, you need to fight through it, you need to keep going. You don't just quit when
something is going bad, you don't just quit when you run out of money or you don't just quit when
your client cancels on you and you really needed that money. You have to weather that storm and keep
going and know that it will be all right for you. So it is not easy. You know what I mean? Obviously
I'm a woman, I'm a woman of color, there's been challenges but more than that I focused on the
positive. Yeah another thing that I think that I do really well that other people don't do, it that was
part of my mentorship. You know my coach, I paid money for him to teach me real estate but more
than anything he taught me about changing my mindset. He's like look sis, you need to get up,
you need to be more positive. Please stop watching the news. He had to tell me to literally stop
watching the news because I was Oh, did you hear about in Florida somebody killed, debate and you
know just saying crazy thoughts that I didn't even realize were in my head. I didn't even realize I
wouldn't tell- I would know who got shot who got stabbed. I would know these things. Me, I know.
This is so fun. This one says a great interview because you know me now you're like you? Yeah,
me, chick. I used to watch the news and spout and repeat politics and just things that do not matter
in your life. And I think it makes the storm worse because if you just focus on yourself
and you get that outside noise gone, you can do so much better for yourself. So that's my advice.
That's how I weathered the storm. It was not easy. I cried. I screamed, all of it and more
You definitely weathered the storm and with that, that leads you to be able to have something
to be able to offer and to pour into other people and mentor them. And the next question definitely
would be when you look for someone to work for you like, what do you look for in the people that
you hire to join your team? This is a good one. So obviously, when I first started my business,
I started with a lot of family. I did not just hire people. So you know, I didn't have any
venture capital money, I did not get any loans. And all those things I did not know about it. I
just had me. And so and the people around me, I had my cousins, my brothers, my sisters, my Auntie's,
you know, and I used who, my friends, I used what I had, and people don't think that they can
people. Oh, my sister is not going to help me or my brother is not going to help me or my husband,
my boyfriend, and I did not find that to be true, I find that when you are serious about something,
and you're not dabbling, you will find people that will literally help you, stop what they're doing to
work on your thing to, but if you're dabbling, if you're playing around, if you're just switching
what you do each week, then yeah, no one's gonna come and help you do that. So once I got serious,
I was easy- It was very easy to find other serious people in my family,
that would help me. So if you believe in you, others will, too. So you mentioned your dad,
what impact did he have on you? Yeah, and I have talked about my dad before, that my dad was one
of the people that helped me get good credit. So obviously, when I was in my parents basement with
bad credit and bankruptcies and foreclosures, my dad put me as an authorized user on a lot of his
credit cards, like three of his good credit cards. And that helped me get good credit,
I did not even know that you could do that. Again, my coach told me that, like you need to find a
credit sponsor, like what's a credit sponsor, and it's like, they don't even have to give you the
card and it will boost your credit score, I went from like, slow five, hundreds to almost six,
it was like high sixes in like a few months of him adding me on his American Express
and making me an authorized user and getting me some new trade lines. So he helped me fix
my credit. That was the first thing. And then a few years later, he was an investor when I
decided that I wanted to start teaching this and I wanted to get away from flipping houses,
you know, he was like, okay, I'll take some money out of my 401k, here's $100,000 that you can have
for your business. And I paid him back. But it was an amazing thing to be able to have my dad go
into his retirement account, and you know, help me and my business. Your dad being the first to help
you with the credit, being the first to invest. And then like you said, you started with family,
that can be challenging. So what were some of those challenges or experiences that you had
with family and friends? Oh my gosh. It's funny, because I don't want to paint this
rosy picture like everyone in your family can work for you. That is absolutely not true. You know,
probably the family and friends that you are able to work with. However, I think what it is going
to come from is you, as I have to be really honest, it's you. It's how you're managing
them. It's how you set your business up. It's you and it was me. And when I first started,
I realized I wasn't being like a manager, you know, I wasn't being corporate, like, here's an
agreement, here's what I want you to do each day, here's what I'm gonna pay you. I'm gonna pay you
on these dates. I wasn't organized. Obviously, when I first started, I did not pay people on
the 15th and the 30th. You know what I mean? So then they did not work Monday through Friday.
And so as I became better and started to make, you know, a real business and say,
Okay, here's what I need you to do each day, here is the software's that you use, here's a
computer for you. Here's how I pay you, the amount that I pay you. And as I got better, they got better.
And because they just started falling in order, you know what I mean? It's like my family and
friends saw me as a business. They didn't see me as a family and friend, but again,
it was me growing and me making a real business that made them better and not saying hey sis,
I'm not coming tomorrow. Hey sis, I'm coming here today and then meet me like, Ooh, okay.
That's true. Even with family, just stay in your business. Right? So the business is
still a business. So with business, let's talk about business partners. I would like to know,
like, what are your red flags with business partner because you're really going here.
This one is actually really hard for me because I'm just saying, Yeah,
family and friends. But business partners is not really something that I enjoy. I have had so many
different business partners. I've been starting businesses since I was, you know, 20 years old.
And now I'm 40 years old. So 20 years of starting businesses. It's a lot and when I first started I
always wanted a business partner. I was starting businesses with people at my job, I was starting
with at the church, I would start a business with anyone that wanted to start a business with me.
I'm like let's do this. But I did not realize that they did not have that same commitment that I had.
I did not realize that I was the one used to weathering storms and some other people were
not used to weathering storms and really were quitting the business really early, quitting the
business as soon as something came up, not wanting to risk anything, not wanting to risk money,
not wanting to risk credit and to have a business, there's risk. And so why I don't
necessarily like business partners anymore, even investors as much I have just grown past that
point is I don't really want to answer to anyone, you know what I mean? I want to do my own thing.
So for me, I am not a big fan of business partners right now I have the same. I've got,
like business partners were so great, God would have one.
But I'm now better than for other people, because like I said, I did have businesses with business
partners, I've just bought them all out or dissolved those businesses. I really am just
not a person that enjoys business partners as much anymore because of all- it's a relationship.
It is a relationship, their marriage. Yes. Okay. So thank you for that because that is really good
information to know because people do have to know the real of business that some of them just
might not work. But we do know all of them are not bad, right? Absolutely. Not every word business
partnership I had was not terrible. So tell me about the ones that worked out or just for that
time, it really was beneficial. It was a great way to raise capital. So one of the things with
investors and people coming into your business, if you have something that you can give something
to someone a value. For example, equity in your business, then that is a good thing. You know what
I mean? So like I said, for example, my dad as a business partner, that was a really
good thing for me. You know, I gave him equity in the business and then as I repaid back the loan,
his equity and my business decrease. He was always a silent partner. He was
never telling me what to do or giving me advice. And I've had some really great partnerships too,
with, you know, for example, one of my coaches KJ, we have the one the business with the Turo
business where he runs the cars. That's been a great partnership. He loves the cars and he
was able to take on that whole business, you know, the billionaire Girls Club, you know,
that we have with you. And now you're where we have that partnership where we're doing meetings,
and events and things like that. So there has some good partnerships where we've been really
aligned with what we're doing. And the people that I was partnering with, they had the same
wants and desires that I did from the business and setting those intentions
and having those previous relationships where we know we can have an argument and still be okay,
that has made some of those partnerships better. And that's someone you can partner with. So
I'm sorry, I don't want to be so negative. But at the same time, yeah. If you are
aligned with the person, yes, and then over time, what I've always done with my partnerships is
found a way where I know how we're gonna get out of it. Oh, you know, this is not a marriage. It's
not like a prenup where you I'm bringing up a prenup, and it's so negative. We always should
talk about are we selling this business, are you going to be taking it over? Are we giving it to
our kids? Like what are we what's our long term plan for the business? So that's a good
conversation that I learned from bad partnerships. Great. Lesson in everything.
Okay, thank you for that. So let's pivot. Which one of your business ventures,
businesses right now do you enjoy the most? Wow. So obviously the most is the media company. So
I came to YouTube as a millionaire already. I say that kind of humbling. But I already had made a
million dollars in my business and then came to YouTube and started teaching it almost out of
boredom. I want it to be fun, wanted to share. You know, I was doing events and people said,
well, you just put all of this stuff on YouTube and we'll reach a whole lot more people. Yeah.
And so I underestimated how enjoyable media and entertainment was, you know, obviously,
I'm teaching in real life but the media side of it, filming the properties, being on camera,
the makeup, the hair, the wigs, I do. It's fun. It is.
The money yeah, getting to your millions. Yeah, like how you made your first million.
So obviously, it wasn't with YouTube. However, YouTube has definitely expanded those millions. So
let's start though with the definition of millionaires. So there's three definitions
of millionaire. I always knew I wanted to be a millionaire even before I knew the definition.
So the first one is by having assets and that was the first way that I ever became a millionaire.
So you get if you have five properties, there were $200,000 you don't owe any money on them, you have
a million dollar net worth. You're a millionaire. So that's number one, boom, check. That was pretty
easy because of the properties and finding people with property problems and you know,
building my portfolio. I know how to do that. So then the second one was earning a million
dollars per year. Okay, and that was like big for me and that really was YouTube. So how I made my
first million dollars, earned it was with the combination of YouTube. So with my properties,
you know, short term rentals, long term rentals and the YouTube money and the leads that I was
getting from YouTube, that was the first year I made like a million, that was my first million
dollars earned okay, once I added the YouTube in there, and again, I started on YouTube in
2018. I didn't really start taking it seriously to 2020. So that was me making a million- earning
a million dollars and then right after was a million dollars is cash. That's the third way
to be a millionaire. So having a million dollars of cash, that was soon after, again with the
YouTube and the medias. Once I started adding in bigger events instead of doing little small events
or little small tours, and once I started putting on events regularly, then I had a million dollars
in cash. So I've actually been able to achieve the millionaire and all three of those. And to be
honest, it really was with the help of YouTube. It was with putting myself out there teaching
this stuff. And again, I didn't come on YouTube, for YouTube money. I came to YouTube for leads,
looking for people that want to flip houses or people that wanted you know how to house
they didn't want any more, I came for that. And then obviously left with a million dollars.
I love it. I liked it, you said leads, how do you monetize your leads? So this is a great question
that people do ask me, this is one that's kind of hard to share because this is like me really
telling my business. So when it comes to YouTube, the way that I get leads is with a call to action
at the end. So I'm teaching you something in every single video, I came to YouTube,
I already had all you know, over 40 properties, I was already flipping houses. So I came to YouTube,
and I'm like, I'm going to teach you guys how to do this. But at the end of the video, I'm like,
get my free book, get my free course, get my you know, download my thing, let me grab your email
address. Hey, come to my event, Hey, call me if you want something. So I had a call to action at
the end of every single video and it quickly it became a lot of leads. So just think about even if
you have a video, it only has a couple 100 views. Because in the beginning, you're not getting thousands
of dollars, you know, people are looking at my channel now. But when I first started people,
I would get 12 views. You know what I mean? You put a video out there, got 100 views.
But even if it got 100 views, then like 10 people had clicked my link. Okay, you know what I mean?
And out of those 10 let's even just say all 10 didn't, say I got five people to buy my book or
come to my course or let me mentor them and every video, five people. Yeah. And I have now six,
700 videos on YouTube. And it was quick, really quick and easy to- it grew really quickly. Yeah.
And so the leads, how do we monetize them selling them the book or having them come to my event or
selling them a course or buying my program or hey, do you want to have a conversation with
me? That's $500 you know, whatever it is that you do, you can get that lead from YouTube.
At your point where you've now earned your first million, you're now multimillionaire.
What's the next project or the next business ventures for Noelle? So this is what I
can share. But I can't share. So obviously, I'm in the process, you know, the ones you can share? A
10 figure deal, Yeah, 10 figure deal. So not not 10, not millions, not 10s of millions,
hundreds million. And that is a media deal where I will be able to put this
content in multiple places. And there's already advertisers that are set up. So
the way that YouTube worksbecause this is what people don't really understand how I get
lots of money from YouTube is people are watching my video, and whether they
call me at the end or not, they're going to watch an ad and YouTube splits that revenue with me. 55-45
Okay, and so on average is probably anywhere from you know, 30,000 to $60,000 per month that I get
from YouTube right now. And that's just the ad money that they're splitting with me. That's
one stream of revenue, okay. Plus, like, as you know, you already have the real estate properties.
And so I want to just grow all of that. So I'm going to be getting more properties. Obviously,
we're into the apartment buildings, and you know, we have some stuff with fractionalized
ownership that we're working on. And then the big thing, the big multimedia deal, taking
all of this content, putting it on bigger platforms, working with bigger advertisers,
showcasing my students and my employees and just all that we have. So just more of what people are
seeing now. Just more and bigger.