Did you know you can now compare the data for two different videos using the comparison
feature in the new YouTube Studio Analytics Tool?
I'm at the beautiful Mangawhai beach in New Zealand.
Stay tuned throughout the video as to compare the performance stats of two different videos,
as well as show you how to group videos together to see which are your top performance.
This image compares the stats of my old video versus the stats for my new video.
My old video is How To Turn Off Ads On Your YouTube Channel and Videos, and the new video
is called, How To Turn Off Ads On YouTube.
In the last 28 days the old video got 23,000 views, 200,000 watched time minutes, 74 subscribers,
18,000 impressions, and a 13% impressions click-through rate.
Whereas the new video How To Turn Off Ads On YouTube just got 5,997 views, 8,000 watch
time minutes, 41 new subscribers, 28,000 impressions, 11% impressions click-through rate.
Obviously, my old video is doing better than my new video, here are the steps to compare
the performance stats of two different videos.
Make sure you logged in the YouTube channel, click on YouTube's Studio Beta, now you're
at your YouTube channels studio dashboard.
Click analytics, click see more, this page gives you an overview on the stats for your
channel in the last 28 days.
You can change this duration by just clicking on the drop down and select 90 days, 365 days
et cetera.
If you want to compare the stats for two different videos for the last 28 days, I select the
video from this list at the bottom.
I'm going to select this one, How To Turn Off Ads On Your YouTube Channel and Videos.
Click compare to, select a video from a list here but I don't see it, I'm going to do a
search.
Here's my new video.
Click on that.
My old videos How To Turn Off Ads On Your YouTube Channel and Videos has got 23,000
views, 21,000 watch time minutes, 74 subscribers, it's made 35 dollars in revenue, 118,000 impressions
and impressions click-through rate of 13%.
My new video has got 6,000 views in the last 28 days, 8,000 watch time minutes, 41 new
subscribers, generated $12 in revenue, has got 28,000 impressions, has 11% impressions
click-through rate.
What if I want to compare the total amount of likes these two videos got in the last
28 days.
Click the plus sign where it says, "Add a metric to the table."
Select interactions drop-down, click likes, my old video got 118 likes and my new video
got only 43 likes.
What if I want to compare the average view duration for these two videos?
Click average view duration, I can see that my old video only got an average view duration
of 0.54 seconds whereas my new video got a higher average view duration of 1.21 minutes,
it shows that my new video is getting higher audience retention that my old video.
I can also change the date range by clicking on the drop-down and select in 90 days.
I can still see that my old video gets 0.54 seconds average view duration and my new video
gets 1.23 minutes of average view duration.
The old video got 23,000 views and the new video got 90,000 views, over time the new
video will probably get more views.
Impressions click-through rate is how many times the thumbnail was seen on the search
engines, 30% for the old, 11% for the new, over time the new video will probably get
a higher impression click-through rate.
Let's talk about how to group videos of a similar format together so you can analyze
their performance.
For example, I created a group of my top performing videos.
Here are the steps to create a group.
Log into YouTube channel, click YouTube Studio Beta, click analytics, click see more, click
the drop-down at the top here, you got all videos and groups.
Here's a group I just created called, top performers.
If you want to create a new group, click create a new group.
For the sake of this example I'll call it, test one, then say I want to compare all my
live stream videos.
Click check all these videos, click Save, click test one, I've got all my live stream
videos listed here for the last 28 days and I can change this to last 90 days, 365 days
lifetime et cetera.
If I change to the last 90 days, I can see that TubeBuddy Research Tool vs MorningFame
got the most amount of views, but my YouTube Channel Review 2019 got the most impressions.
Let's check my top performers.
Here's a group I created called, my top performers.
These were my top performers based upon the impressions click-through rate of over 10%.
I can also see the number of views that they got, watch time minutes, subscribers and impressions.
This was all in the last 28 days.
I can also change it to last 90 days.
If I want to add another metric to it, say average view duration, just click the plus
sign, click average view duration and you can see that this column has-- I can quickly
see How To Turn Off Ads On YouTube got my highest average view duration.
I can also test two different groups of videos.
Click groups, click backdrop before, click compare to, click groups, click backdrop after,
now you can compare the stats for the groups of videos in the last 90 days with the old
backdrop called, "Backdrop before."
To the group of new videos called, "Backdrop after."
You can see that the views increased from 386 to 3,000 with a new backdrop.
The watch time increased, subscribers increased, revenue increased, impressions increased,
the impressions click-through-rate also increased.
Let me ask you a question, which feature do you like the most in YouTube Studio Analytics,
post your answer in the comments below.
I'd love to read them and I'm sure others would too.
Another great feature of YouTube Studio Beta is the new YouTube Video Editor, watch my
next video to learn how to trend an existing video on YouTube without losing any comments.
Thanks for watching and I'll see you in the next video.