Hello! Welcome to Sony here at CES 2022!
I’m your host, Dionna Chambers.
Sony takes great pride in being
a creative entertainment company.
In fact, we commit ourselves to filling the world with emotion
through the power of creativity and technology.
Making movies is one of
the most exciting aspects of our business.
And we’re constantly looking for new ways
to improve the filmmaking process, leveraging our technology,
while yielding better creative outcomes.
Virtual Production is an important way
we are providing end-to-end tools — from capture to display —
that will enable filmmakers and storytellers
an innovative way to capture stories anywhere
from exotic locals, to uncharted territories
and to fantastical places created in our imaginations.
Back in 2020, we showcased the Virtual Production technology
for the first time here at CES as a proof of concept.
Since then, the technology has been used
for the production of various Hollywood movies and TV shows.
The technology is also being deployed,
in Tokyo by Sony PCL, a Sony group company.
They are applying the technology in films,
music videos, other productions.
We continue to ask ourselves,
how can filmmakers and creators use technology
to transport audiences to new, imagined realities
and increase efficiencies in the production process?
Creators have always pursued the answer to this question.
A hundred years ago, the answer involved
painted backdrops and mats.
We remember the era of elaborate sound stages,
opulent sets, exotic architecture, and theatrical lighting.
Today there is a revolution that is maximizing
the capabilities of modern rendering engines, cameras,
direct view LED displays, and other advanced technologies.
With Virtual Production, environments and assets
are identified, captured and or created first.
These beautiful environments are interacted
with onset and captured in camera.
Ultimately, the captured images are fully rendered
in real time...bringing the creator’s vision to life
to help them emotionally move the world.
Think of this as the best of early production capabilities
where everything is on set and the most ambitious way to bring together
actors and real-world places or completely
computer-generated environments.
Sony is uniquely positioned to innovate in Virtual Production.
As a manufacturer of both production class cameras
and high-end LED displays, we have developed
a way to fully integrate an LED display
with state-of-the-art camera technology.
We began with Sony’sCrystal LED
— a screen with high contrast
which enables precise color reproduction.
While many products achieve high light output,
this typically affects their performance in low luminance areas.
Crystal LED is known to have one of the highest
contrast ratios today, with a range of over a million to one.
With Crystal LED, creators are able to make stunning,
high-resolution images like these...
Next, we needed a camera that could take
full advantage of this screen and capture
the color accuracy and expanded color gamut capabilities.
Sony’s VENICE camera is the clear choice.
Sony’s digital cinema camera VENICE maximize
this Crystal LED brilliance with its
precise capturing and representation.
And the screen’sluminance range is perfectly matched
by VENICE's unrivaled wide stops of latitude.
The result is not only high brightness but excellent
low luminance performance as well as you can see here.
To continue to advance our Virtual Production capabilities,
we have been collaborating with thought leaders
like Epic Games who have provided
a steady stream of feedback that is helping to educate,
evaluate and guide the development of technologies and pipelines.
Here’s more from creators Kim Libreri, CTO of Epic Games
and Bill Baggelaar who serves as EVP
and CTO of Technology Development for Sony Pictures and EVP & GM of Sony Innovation Studios.
The most important thing is benefit
for our mutual customers.
I think that making great content should be about
the creativity and the creative process,
and the more we can do together should take the drudgery,
the technical complexity out of things
so that they can actually be creative.
I think this is the biggest one for us all.
Production is a very chaotic, controlled chaotic process.
And being able to perform reliably repeatably under pressure
when you have a crew waiting on, you know...
every little thing needs to go right in order to keep things rolling,
and that’s a really important part of what Sony Pictures
is able to help Sony bring back into the engineering process.
I’m excited about what’s next beyond VP because
I think when we talk about the Metaverse and VR
and a lot of the other products that start to come along,
a lot of what we are doing in virtual production is completely
applicable to that but being used in a different way.
One of the cool things that I love the idea of
is that everything behind me is all virtual content.
It exists inside the wall in a computer.
There’s another place that we live and play inside
in the computer is game consoles and video gaming.
I would love to see simultaneous events that
bring the virtual world around the real world,
and the real world into the virtual world.
So I think there’s tons and tons of room for innovation
on simultaneous events, digitization of actors and characters
and cinematography all blending together
to make a metaverse of entertainment.
Sony is excited about our relationship with creators
advancing the art of storytelling.
Let’s take a look at another exploration from our studios.
Cut, cut, cut, cut.
Let's reset.
Back to one.
12k up.
Sony is focused on the future and continuing
to find new ways to create production efficiencies
while fusing together real and imagined worlds
that will surprise and delight audiences worldwide.
Thank you for visiting us today.