hey vogue I am Serena and we are getting
ready for my first February fashion show
I always do September but I've never
done February it's 6:00 a.m. we're
really tired but we're here our show is
at 9:00 in the next few hours we have
walked through for the models or
rehearsal and we're here for New York
Fashion Week in New York and it doesn't
get better than that
so I'm really excited for see what
happens
so my glam team here is ready we've
known each other five years it makes me
look very special and my hair is Miss
Alethea we've known each other for two
sessions but I've loved working with her
and in the chair
you'll be surprised to see my bestie
Caroline she's making her fashion debut
of the runway we had an extra dress if
she looked so good in it and I was like
you're closing the show I've had 12
hours to prepare myself to uh to walk no
pressure so right now we're just getting
here and make it ready then we have
rehearsals so we need to make sure the
models are set and know where to walk I
don't even know how this show is gonna
go this show was originally having no
music and I had to add music Selena
Gomez obviously so I love this song
called rain I love just the models
walking out to that and then we'll go
into my favorite song which is lose you
love me all our models have a really
light natural makeup it's morning it's
early I really wanted to do something
totally different so this show is not
your normal fashion show it's really
intimate honestly it was supposed to be
50 people but that proved to be
impossible because so many people wanted
to come to the show and we want it to
have you know the some great editors
here and some really good press so we
got it down to 80 people our last show
was 400 people so it's a completely
different format than normal so I'm
actually gonna do a fireside chat so
it's like a Q&A you know so my favorite
designer that would love to just hear
them talk about the collection I thought
it would be really cool to
someone wanted to get into my mind as a
designer and a Wintour she was my first
choice obviously I thought there's no
way I can do this without her I texted
her because I was in Australia and Anna
is a very professional texture the
second email Anna or text Anna she
replies I remember saying no pressure
I hate putting pressure on people except
for Caroline she's basically my little
sister she has to do things but Anna
Anna which I always wanted to be in
fashion my mom used to make our outfits
when we play tennis she says so Amanda I
used to see all these patterns like you
know we would lay it on the floor and
she would cut it out and she taught me
early on how to sew and how to make
things so it's kind of always been
something that inevitably I was gonna be
in and I didn't even realize it then
eventually I went to school for it and I
fell in love with it when I was in
school I always joke in between winning
Wimbledon's and US Opens I was in
smashing school and it's literally true
fashion school apart it is hard
every day someone would have a meltdown
I remember Venus was there she had a
meltdown and I wasn't thinking that's so
crazy and directly the next day I had a
meltdown it was hard I mean oh between
pattern-making and then just starting
and learning out of work those
industrial sewing machines that alone
are making cry it actually started out
making lots of dresses which every
fashion student does it's all about
dresses wedding dresses evening gowns
and then you get into reality and you're
like okay that's not sustainable that
that's impossible so rate aware I've
made a few things and I'm actually worn
on red carpets and some hits and a lot
of misses a lot a lot of business but I
was really young and it was a good
experience and it got me down this path
of just a different line and not only a
fashion line but a complete brand it
took me over 15 years to get here so
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but we have a jewelry collection it's
fine jewelry with ethical diamonds which
is super important to me for now I think
I'm gonna wear these earrings baby and
then I'll just choose some bracelets
this line is more of a presentation so
we're doing a really small capsule here
we wanted to make a bold statement with
sustainability and so we have a capsule
of vegan leather it's beautiful it's
really amazing
I am currently obsessed with prints and
animal prints but I wanted a new way to
present our animal print it's
interesting because my husband isn't one
of the investors in a company that is
able to tell you the latest trends and
when I'm onto something I ask him is
that something that's going to be a
trend so giraffe is in and I and I love
it I'm obsessed with it
Olivia decided to sleep in she's not
here today this is too early for her
quick way is Olympius doll which somehow
got famous and I'm trying to figure out
how she gets a ton of engagement she
gets a ton of lights
she's verified real quick when she is
12,000 likes can you imagine yeah it
started for fun I just posted some
things about her and next thing I know
it's like a thing and I'm like I was
just joking
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we're gonna finish glam here and I'm
gonna go to rehearsals let's do this you
ready you know that's doing this is
exciting
it is so excited now walk the runway
before but it's gonna start our mission
is you want women to fill celebrate it
and appreciate it it doesn't matter what
you look like where you come from or
what size you are sometimes you might
have a bad day but you put on our
clothes and you just want to feel
confident you know we want to bring
confidence to that woman we're designing
we're designing things like will this
make someone feel confident those are
literally things that go through my mind
from the color package to the designs
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