How did I help one of my clients go from zero, no subscribers, no videos to 100 subscribers
in 90 minutes?
I'm going to show you exactly how that happened in this video.
Give this a like if you're excited, subscribe, hit the bell to be notified every single time
I post a new video.
I'm so excited to dive into a bunch of new tactics to grow your YouTube channel at warp
speed.
Now, having said that, you also have to have a level of patience on YouTube, but if you
think that you're just going to grow to a million subscribers overnight, that's just
not real.
We have to celebrate every little one.
Before I dive into my computer and share exactly what you should be focusing on and exactly
what to do, I want to remind you that every single subscriber that you get, whether it's
one or one million, you want to think of them as a snowflake.
What?
The reason I say that is because, especially in the beginning, when you're starting your
channel, each individual subscriber is a snowflake.
What that means is that you have to cater to them.
You have to listen to them.
You have to communicate with them.
You have to respond to their comments because that one person is your key to growing at
warp speed.
That one subscriber, if they feel seen, recognized and heard, they're going to tell their friends
to watch your content if your content is good.
That's the very base level of how you start to grow your YouTube channel is you have to
care about the one not the one million.
If if you think about it, there's that one subscriber, one snowflake.
You start to accumulate all these subscribers and snowflakes from all these different places,
and all of a sudden, all of those subscribers, we're thinking of them as snowflakes, stay
with me here.
They're going to turn into a snowball.
That's the effect that happens on YouTube.
It's like if you're working on getting a six pack, is it going to happen overnight?
No, it's with micro actions.
It's with dedication, and it's with focus.
That's my little preface, but you know I got some tricks up my sleeve too, so we're going
to get into those as well.
All right, let's dive into my computer.
The first thing you need to do when you're trying to grow your channel fast is we're
going to take a walk down memory lane and look at when I really started creating content
on my channel that helped me grow a lot faster, because prior to doing this.
I didn't really know what I was doing at all.
This is what we call the testing phase.
You can see, this is when I started taking it seriously.
This was the video that I uploaded just for my clients, and now it was 100,000 views on
it.
I was doing Periscope, Instagram, screencasting, making videos, Twitter, Facebook versus YouTube,
personal video, scheduling Instagram posts to custom thumbnails, personal branding, royalty
free music, different app tutorials, camera equipment.
You can see I was all over the place, and then I started to really realize that every
time I made a video about YouTube specifically, it was taking off.
That's where I started to double down.
You don't know until you start creating content.
You have to do it in order to actually see what works.
So you have to figure out which videos are performing the best for you and which types
of content are performing best for you.
The only way to do that is to create the content.
The beginning, we always say try and get eight videos up on your channel.
Then once you have the eight videos up, you want to look at your analytics to see what's
working best and which topics are working best for you to get the most reach.
That's where you double down, and you create more content on those topics.
If you have an older channel, if you have videos from the past that did really well,
those same topics will work well for your channel now because you've already built authority
and the algorithm for them, and it's a really fast way to grow.
This allows you to figure out what works.
So knowing what works is the next thing to grow your channel really fast.
I wanted to show you an example here with Linda Raynier.
She started working with me when she had 55 zero subscribers, and she's now at 600,000.
The cool thing about Linda is that if you look at anything to do with being a career
coach, trying to find a job, interview tips, you'll find her.
How do you get the job you want?
Linda's ranked at the top.
Tell me about yourself.
Linda's ranked at the top.
15 million views on her video about this interview question, job interview question.
Then you'll also find interview tips and techniques.
There she is, but you have to start somewhere.
When we talk about niching down to blow up, it's not to try and keep you small.
It's that you have to understand that YouTube is an ocean, and it's less about people finding
you.
It's more about telling the YouTube algorithm, "Hey, this is what I'm really good at talking
about.
You should categorize me in this content category so that I can get seen by more people for
this content that I'm making that's really good because I'm the expert of it."
In the beginning, Linda was talking a lot about how to find a job, how to write a resume,
all those things.
So YouTube figured out, "Oh, she's the best when it comes to this.
So every time she makes a video about these things, we're going to push her more in suggested
browse and in YouTube search."
That's how it works.
The only way to gain that authority is to show the algorithm that you're the best.
How do you show them that you're the best?
We have the funny system formula where we teach you how to rank your videos so that
you can show YouTube you're the best by ranking number one in the algorithm for your categories.
We start in the shallow end so that you can actually compete.
Search volume is reaching a hundred and a thousand searches per month.
Search pool, which is the amount of results you're competing against is less than 100,000.
Your views and velocity, you want to make sure that the videos that you're competing
against that are ranked number one are older than a year so that you have a chance to be
the fresh content that shows up first.
This system works over and over and over again because we're not telling you to go dive in
the deep end competing against millions of results.
We're telling you to show YouTube.
It's less about the people, and less about that in the beginning.
It's more about showing YouTube and the algorithm, the science that runs the platform and the
robot behind the platform that you are the best in this category.
Once you start to rank for your category, you build authority in the algorithm and then
they push you further for that particular topic.
Then once you start to grow, you can branch out because you have an audience, and you
can make content on other things.
The next thing is to position yourself to get subscribers, meaning that people should
know what they're going to get from your channel as soon as they land on it so that they have
a reason to subscribe.
I see so many channels with a banner that's blank, and that's such wasted real estate,
such wasted space.
Tell people who you are and how you can help them, and tell them that you have consistent
content because a lot of people have YouTube channels but never post.
So why would you subscribe if people never post?
That's just the assumption, unless you say, "New videos every Tuesday and Friday, every
Wednesday, whatever it may be."
If you want to create your YouTube channel in a way that's going to get subscribers and
position you to get subscribers, check this out on my channel, the Boss YouTube channel
checklist.
I'll walk you through the 14 simple steps to set up your channel for success.
Now, the next thing is really simple, but it's so true.
This is something every new YouTuber should be doing, and even as a bigger YouTuber, you
should be doing this as well.
You want to be the best.
That sounds really simple, but if you watch competitor content or content that's showing
up in an area that you want to be seen on YouTube, you need to study it.
How do the greatest athletes in the world learn?
They study the people who come before them.
That goes for entrepreneurs.
That goes for athletes.
That goes for everybody.
You got to find your mentors.
Whether or not you know them or they're complete strangers, study how the successful become
successful.
What are they doing?
What are their success clues?
This is really simple.
All you need to do is search for topics that you want to talk about, and look at the top
five ranking videos and study them.
Figure out how are they constructed.
Check the comment section for any other further questions for topics for your own videos.
Look at how they do their titling for their videos.
Look at their optimization.
Success leaves clues.
If you could create the best possible content and see what's currently missing in your category,
and create content on that, you have a huge chance of growing a lot faster.
At the end of the day, you could learn all of the tips and tricks and tactics, but if
your content sucks, you're not going to grow.
Period.
End of story.
A big part of knowing whether or not your content is good and what's working is you
have to know your metrics that matter.
Those are CTR, your click through rate, your retention, your views, your subscribers, your
watch time, and your velocity.
Let me dive back in and show you exactly how to find those.
Knowing your key metrics comes down to going into the back of your channel, which is in
YouTube studio beta, so going to your avatar here, clicking on YouTube studio beta, and
really understanding your metrics so that you can grow further and faster.
Like I said, your CTR, your retention on your videos, your watch time, your subscribers,
your views, and your velocity.
Let's take a look at this video individually, and you want to do this for your whole channel
as well as just individual videos.
I talk about this a lot because honestly, if you're not looking at your metrics, you're
not going to grow nearly as fast as you can.
So things like CTR, you're going to find that under your reach.
So 4.4% CTR, this video has been up for one day.
Give it a week to look at your analytics because it's going to allow you to see your true metrics
as opposed to just the first 24 hours where you don't have enough information.
CTR is 4.4.
That is your first metric that you want to look at.
Your retention is going to be right here, so 44% for this video thus far, and that's
good.
So anything above 40% is what you're looking for with your videos.
Your watch time, you can actually see in the first page on the overview, you'll see that
right here.
Now, the next thing you're going to look at is your subscribers and your views.
Your subscribers will show up here under audience and your video analytics.
It will tell you how many subscribers that video has gained for your channel.
This video has gained 100 subscribers for you in the last 24 hours.
If this video is getting more subscribers than average, it's a good topic to keep creating,
because obviously, people subscribe when they watch this content.
That's a really good clue to grow a lot faster.
Then your reach is where you're going to find your views.
Again, if you get more views and more velocity than normal, it tells you it's a really good
topic to continue to create content around.
This little blue bar here is your velocity, and this is the final factor that you want
to be measuring because it tells you the average of your videos and what you generally are
reaching.
Then this blue bar tells you if it's getting more views and velocity than normal.
If it is, again, great content topic to grow your channel a lot faster and to reach a lot
more people.
The next thing that is so key to growing faster in the beginning is to really harness your
YouTube community and really get engaged with the YouTube community.
If I was in the fitness space, something that I would do is I would go into fitness and
I would go filter.
I would look up specific channels, and I would start to interact, but even better than doing
that, because if you look up fitness, there's a million search volume for that every month
and so much competition, which is why you have a poor rating here.
You can see if I click on this, the competition for just fitness as a keyword is 75 million.
That's way, way, way too broad, way too big.
So a really good example of niching down is my client, Heather Robertson.
She's awesome.
She has an amazing HIIT channel.
She's grown super, super fast.
It's because she focuses on HIIT workouts.
You can see we've gone from millions of competition to only 3,600 search volume per month, which
is a lot more narrow.
If you go into here, it takes it down from 76 million to three million.
Her topics are still niched down even further to be able to find a small pool where she
can rank in, but the thing about Heather's channel that I love is that yes, she's in
the HIIT category, so for her to interact in the beginning and start to get well known
in the HIIT community and to build her community and audience, it's the same thing.
You'd go to filter, and then you go to channel.
This is going to bring up all the channels that are talking about hit.
What I would do from there, so I would go to each one of these channels, and I would
go to their most recent videos.
I would comment back.
I would say, "Loved following along and having the ding to let me know when to stop or start
if I wasn't looking at my phone."
I would say something like, "I love these HIIT workouts too.
I'm such a HIIT fan.
I've got a few workouts on my channel."
It's not spammy.
It's not pushy.
It's just building your community and sharing the love and coming from a place of abundance.
You don't even need to promote your own channel because that will naturally happen when you
start to engage with people.
They will be curious about what your channel is about.
That's another thing with the channel name.
You want to try and include what it is that your channel is about.
So it could be Sunny Lenarduzzi, HIIT fitness coach.
That helps people know, "Oh, she teaches HIIT too.
I should go look at her channel."
That's another little trick you can use to grow a lot faster.
Now, the final piece of this is you can actually follow these people on other platforms and
engage with them on Instagram, Facebook, everywhere else.
Try and find them so that you build your community, not just on YouTube but you're also building
touch points with them in other places so that they know that you actually care and
see them.
Like I said in the beginning, that is so huge to growing your channel a lot faster and growing
your community for your YouTube channel to help you scale and grow and build this solid
base of subscribers in a much quicker way.
So how did my client go from zero, no channel at all to getting 100 subscribers in 90 minutes?
This is how.
She leveraged her existing networks.
I find it so interesting when people don't tell everybody that they have a YouTube channel.
Why is it so important to tell your friends, your family, and your online networks that
you started a YouTube channel?
Because if you can get people to subscribe to your channel who already know, like and
trust you, you have a built-in audience that's going to watch your videos, share your videos,
and engage with your videos.
What happens when that happens?
You build your authority faster on YouTube, and you get seen by more people because you
already have this audience that's building your authority within the algorithm, and getting
you pushed and suggested and in the search results and on the browse feature and every
other place on YouTube that your video needs to be seen in order to grow.
Cass went to her Facebook group, which wasn't a massive group, but she went to her Facebook
group and said, "Hey, I'm really excited.
I'm launching a YouTube channel, and I'd really love your support."
90 minutes later, 100 subscribers.
48 hours, actually 24 hours later, 200 subscribers.
That's how quickly it can happen if you leverage your existing audience.
It's so important.
You're starting this channel.
You had to tell everybody.
I still pull out my phone.
I was at the bank the other day.
I pulled out my phone and I showed the teller my YouTube channel.
I was like, "You really should subscribe," but I waited for him to subscribes as I sat
there, savage, but that's what you have to do.
You have to be your biggest fan in order to become your own boss.
So leverage your existing networks as much as you can.
If you have a Facebook group, if you have Facebook personal friends and family, share
your content there and share the fact that you're starting a YouTube channel.
People want to support you.
If they don't, bye.
Who cares?
But there will be people who are in your network who want to support you.
I'm challenging you today to tell people about your channel online, offline, all of the above.
It doesn't matter where, LinkedIn, Instagram, Instagram stories, Facebook, Facebook groups,
wherever you have an audience, email list, tell them.
That's going to start fast tracking your growth.
Now, the next thing is that you want to make sure that with your content, you're doing
somewhat of a spiderweb strategy, which is what I refer to in our YouTube for bosses
program because you want to make sure your videos are connecting to one another, because
the more watch time you build on your channel, the more authority you build on YouTube, and
the more your content gets pushed because they know where to categorize you, and they
also see the people who are binge watching your content.
That tells them that you must make really good content so they should push it more to
get seen by more people on all of the different places that your YouTube content can be seen.
That really helps in the algorithm.
Now, the next thing is you want to have a subscribe call to action at least three times
in your video as a new channel.
You should be doing it at the beginning.
You should be doing it in the middle, and you should be doing at the end.
Now, I have a video called the Hot Script Formula, and that's going to break down how
you create a proper YouTube script to grow your channel even faster and how to incorporate
those calls to action, because people don't use this platform everyday like you and I
do.
So not everybody knows, "Oh yeah, if I watch this video, I should probably subscribe,"
so well, a clue to you to maybe subscribe right now.
The final thing that I wanted to say is share your video everywhere.
When you start your channel, tell everyone, like I just said, but also share your video
everywhere.
You should be sharing your content, distributing your content as much as humanly possible because
the more you do, the more people are going to subscribe.
Getting to your first 100, 200 subscribers, it's the slowest process.
Well, actually, it doesn't need to be slow.
It's the hardest process, but once you build that base, it's a snowball effect like I was
talking about.
If you liked this video, hit that like button, and be sure to subscribe and hit the bell
to get notified every single time I post a new video.
Now, watch these videos next to really uplevel your YouTube game and know exactly how to
grow a heck of a lot faster in addition to all the tips that I just shared with you.
One last tip, put your subscribe button in your end screen, easy little tip there to
get some more subscribers.
Thanks for watching.
I'll see you in the next one.
Bye.