- Hi, this is Dan Lok.
Are you thinking of using videos to grow your business?
To market your products and services?
Maybe you're looking for ways to gain more subscribers
and gain more views.
Or maybe you're kinda on the fence and you wanna try
video marketing but not sure how to get started.
What you're about to see is a special exclusive workshop
that I've conducted with some of my superstar mentees.
Now these are the exact strategies that I have used
to grow my channel to
hundreds of subscribers,
to thousands of subscribers,
to tens of thousands of subscribers,
to now, hundreds of thousands of subscribers.
So these are very proven strategies.
And this is only one video of the entire series,
so make sure you click on that "i" button
and click on the playlist.
Check that out so you don't miss the before and after,
and watch the entire playlist.
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I think if you deep dive into my content,
you'll also get a lot of value from it.
With that said, let's dive right into it.
How to generate high quality leads
for high ticket sales on autopilot.
How many of you want more
high quality leads for your business?
Can I see a show of hand? Yes?
And how many of you want a way
that you can generate those leads
consistently and predictably?
Good.
- [Announcer] The king of high-ticket sales.
(dramatic music)
World's highest paid consultant.
Media celebrity.
Multi-millionaire entrepreneur.
Acclaimed TEDx speaker.
International best selling author.
Dan Lok.
(dramatic music)
- Tonight you'll hear from, besides myself,
you'll hear from three other speakers.
And just to let you know ahead of time,
they are not professional speakers.
All three of the speakers you hear from tonight,
Jason, Desmond, Dejuan, they're all my inner circle members.
This is the first time that they present
this information in a setting like this.
This is just what they do.
They're video marketing experts.
But I wanna give you a little behind the scenes of
what are some of the things at DLIC that we work on
and some of the things that we help our members do.
And I think you will, if you even take a couple
of these strategies, and you go back to your business,
I think you'll be blown away by the results.
Now, first of all, let me share with you,
kind of a little bit of back story,
how I discover
video marketing and why I personally believe
it is one of the most powerful ways,
if not the most powerful ways,
to generate leads online, at this point.
Okay?
So, there are three reasons why I love video marketing.
How many?
- [Audience] Three.
- Yeah. How many?
- [Audience] Three.
- Three.
Now, the first is what I call The Halo Effect.
What is it?
- [Audience] Halo Effect.
- The Halo Effect.
Now, a few years ago, I was browsing on YouTube,
and I was searching for funny videos to watch.
How many of you do that?
(audience laughs)
No, I'm serious. How many of you do that?
Yeah, funny videos.
And I came across a channel, and a YouTuber.
Her name is Superwoman.
How many have heard of Superwoman?
Awesome.
And I think she's just coming to Vancouver for
book signings, something like that.
So Superwoman, and she does these kinds of different skits
and different things and she would try to play
three different characters.
Herself, and a mom and a dad, which is all by herself.
And I thought, "Oh, this is so cool."
And at the time, I think she had maybe a couple million
subscribers, maybe a million of subscribers.
And I thought, "Wow, this is so cool. This is so funny."
So I subscribed.
I clicked subscribe to her channel and I watch
her videos quite regularly.
And it's a good time and that's cool.
And I follow that, and later on,
she becomes more and more popular now,
and I think her channel is now over ten million subscribers.
And I can see, she's watching her videos.
She's working on bigger and bigger things.
And she got The Rock on her channel.
And different people, celebrities,
and she's making more and more, and more money.
And she's got feature and makes $2.5 million a year
as a YouTuber.
I think that's just strictly from
the YouTube advertising dollars.
How much she makes, I don't know.
I don't know.
And that plant a seed in my mind of, "Wow."
From where I saw her, really back then,
she was making videos from her room, talking to the camera,
to now main stage and mainstream, very mainstream.
And that's interesting.
That's very interesting.
I love her, her comedy, her stuff.
And then, I was watching one of videos,
I noticed she was, a couple years ago,
she was coming to Vancouver to do a show.
She calls that The Unicorn Tour, something like that.
It's like a dance, talk show type stuff,
comedy, stand up comedian type show.
I thought, "Hmm, maybe I want to go see that."
"Maybe I want to go see that."
So I bought the tickets of her show.
Now, I'm gonna show you a quick trailer of the show
to give you an idea what that is,
then I'll complete the story.
Watch.
- [Crowd] Lilly, Lilly, Lilly.
- [MC] She's a YouTube sensation.
- [Male] Superwoman. A Superwoman. Superwoman.
- [MC] Make some noise for Superwoman, please.
(cheering crowd) (energetic music)
- She grew up in that kind of atmosphere, right?
Always dancing going on.
- She always wanted to be the center of attraction.
(both laughs)
♪ So come at me bro ♪
♪ This is Superwoman 300 video ♪
♪ So you stack it up like a banker man ♪
♪ I'll hold it down for team super like an anchor man ♪
(uplifting music)
- Unicorn Island is that state I reach,
when I decide everything's gonna be okay and I'm happy.
Because life is great.
There's no wrong, there's no right.
No one's arguing what's real or what's not real.
It's just things that make us happy.
(cheering crowd)
You wanna go right now? I'm irritable.
(uplifting music)
I'm gonna take you all on a trip to Unicorn Island,
with my first ever world tour!
(cheering crowd) (uplifting music)
(kids cheering)
- This tour, for me, is to be known as something more
than just a digital talent.
Damn, this tour is hard.
I just overcame depression and I started making videos
to self-medicate, make other people laugh.
The thing about depression is, it doesn't just go away.
I want it to not be so lonely and so ...
I don't know.
I'm crazy.
(Lilly laughs)
I'm crazy.
(uplifting music)
I will go to exhaustion, I will go to the edge of the earth
to succeed at what I do.
(uplifting music)
Happiness is the only thing worth fighting for in your life.
(cheering crowd) (uplifting music)
- To know Lilly, like her fans know her.
I know that she's incredibly driven,
incredibly driven.
When you have that drive, then the future is whatever
you want it to be.
(uplifting music fades)
So I bought the tickets to the show, to the tour.
I didn't just buy the ticket,
I bought the meet and greet ticket.
(audience laughs)
Okay.
Now, you have to understand who her fans are.
They are typically, probably 16 to 18 year old girls.
(audience laughs)
So, imagine this.
Dan Lok, first of all, the lineup before going to the
theater was like an hour and a half.
So I was sitting there, around the corner,
and I'm waiting and you see all these teenage girls
and their parents in the back.
I don't know if I'm the only guy in the audience.
So I'm here, I'm like, "That's not awkward at all."
(audience laughs)
Right?
And I'm waiting and two, two ...
I wait till ...
And all the line up and they selling
the merchandise and finally I got to meet her,
we took a photo, I said, "I love your show."
Actually I gave her a book, F.U. Money.
(audience laughs)
I gave her a book.
(Dan laughs)
And so, hey, always got to be promoting, right?
(audience laughs)
Always be promoting.
Anyways, so I gave her a copy of my book and we talked,
we chat a little bit and then after the meet and greet,
we went to the theater and I was sitting in a
quiet, front row seat.
And just before, and she has a countdown on the screen,
and I was like, "Oh, my goodness. This is amazing."
It was a packed theater, packed theater.
And all the girls, I mean, they're going,
"Yeah, Superwoman. Yeah."
I'm like, "I'm doing my thing. Trying to fit in,
I don't want to be like, no I'm not gonna do that."
So I'm like, "Oh yeah. Alright."
(audience laughs)
I'm doing my thing and the countdown,
it gets into one minute and 59 seconds, 58 seconds,
and the crowd was going wild and when it hits zero,
she played a video on the screen.
And basically it's kind of like something like this.
Like before preparation for the tour.
And the audience went wild, they were standing up,
they were cheering.
Just imagine that, right?
What you see and I'm in the middle of it,
so I kind of felt like, "Okay, I gotta stand up too, right?"
So I'm doing my thing, right?
(audience laughs)
Okay, and she came up on stage
and it was insane.
It was insane.
The only time I've ever seen anything like that,
it's like a Justin Bieber concert, very close.
And she's not Justin Bieber.
The only thing I've seen remotely close to something
like this is from a Tony Robbins event.
And I look at that, and she was doing her ...
Performing her dance and song and she was sharing
different stories and she shared these moments
and also these moments.
And the audience could repeat.
She was talking about what she likes to eat and
the color that she likes.
They all know the answer.
They know her like they know her, you know what I mean?
They really know her.
And as I was watching the whole thing,
it's a spectacular performance, and I said to myself,
"Holy fuck".
My business mind, I'm like, "Holy shit".
The impact,
the influence she has,
among her fans.
I'm like, "Wow, if you can do that in business,
why can't you do that?
You do 10 percent of that in business.
What if before you even showed up,
your fans, you have raving fans like that.
What would that do to your business?"
That's when I made the connection.
From really a nobody, because of YouTube, she is now
more than a somebody, mainstream celebrity, as popular.
And I'm like, "Wow."
And sold out world tour, all because of YouTube.
I've never seen anything like this.
That's when I made a commitment and say,
YouTube is the way to go.
The Halo Effect.
So, what have you learned from my talk?
And how does it apply to you?
And how do you take direct action?
Comment below and let me know.
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