What's up you guys Jason Wardrop here
and in this video
I want to break down real estate marketing for 2019 and what to expect as we're moving forward with all the technology
changes all the shifts and all the social media Facebook algorithms all these different things and
How you need to adapt your business?
To stay relevant as we continue to move forward and real quick guys
If you hit that thumbs up button and stick with me here to the end of this training
I will give you all of my facebook marketing my Instagram marketing templates that you'll just have and
Use for your business. All right
So as we look at the whole playing field of real estate marketing in 2019
It's all about personal branding now
The truth of it is if someone's gonna go through and sell their home with the realtor or buy a home with the realtor
They don't want to work with Keller Williams or Remax and Berkshire Hathaway. They want to work with you
Okay, so personal branding becomes
extremely
Important as you're going through and building your marketing pieces in your business and nowadays
It's actually really nice because it's very easy to brand yourself. We have all the different social networks
Where as you're going through and setting up your Facebook page or your Instagram account your LinkedIn account your YouTube channel, whatever it is
Instead of going and throwing a logo of your company and having their name all written across your Facebook page
Just put your name and you want to keep everything consistent so you want to have the same name?
So let's say Jason Wardrop on your Facebook page. Jason words up on your Instagram account
jason, Wardrop calm as your website URL
So you have the consistent branding across all of the different marketing?
Platforms and even use the same exact profile image so that people recognize you when they're jumping from one social media network
To the next now another reason why this is so important of having that
Personal brand and establishing that personal brand and building it up for years to come is because let's say that sometime in the future
Let's say you work with Keller Williams right now
Let's say you have some little you know
skirmish some some fight with Keller Williams and you want to leave and jump ship to
Remax or another group or another team or start your own business?
Well if you branded yourself as someone so realtor with Keller Williams
It's gonna look weird
It's gonna be a little bit more difficult as you jump ships to
Another company or start your own team or do something like that?
whereas if you've just branded yourself as an individual all along
I mean you could jump from one team to the next team to one company the next company and
Really? It doesn't matter because you branded yourself along the whole way
So as we look at real estate marketing in 2019 and moving forward
Number one thing is make sure you're working on your personal brand
Make sure it's consistent across all social networks on your website. You have the same profile image
You're using the same exact name to keep that consistency
now the second key thing that you need to take note of when you're looking at the marketing side of your real estate business is
That you're going to need to invest some money to build your brand in to gain more exposure
Now the number one way that I have seen across all the ages that I personally work with to do
This is leveraging Facebook and Instagram ads now
I've got a big background in Facebook and Instagram ads and as I mentioned earlier if you guys like this video and stick with me
To the end. I will give you all of my Facebook and Instagram
advertising templates
You can literally just copy and paste and use for your business and we've consistently been seen about four to five dollar leads with these
Facebook ad templates on average and the reason why I love Facebook ads and Instagram so much is one is probably the most
Cost effective way that you can grow your business as a small business owner
you don't have to pay some outrageous price for a
Billboard or to have your ad run on the side of a bus or radio or anything like that
You can literally get started with just 5 to 10 dollars per day
So even if you are a complete beginner not making any money
You can still invest just a minimal amount to start growing your network
growing your brand
so that you can grow your real estate business and on top of that if you go through and you invest all this money into
A billboard or the side of a bus. You actually don't know how many eyeballs are checking out that ad
You don't know how many people are paying attention
Actually typing in your website if you have your website on that billboard
But with Facebook ads you have the exact data inside of the Facebook Ads manager
That shows you how many people your ad got in front of how many people actually clicked on it and what it costs to
Generate a lead or in other words. Someone's name phone number email address that you can eventually followup with that person
So as you start to grow your real estate business
It becomes an exact science of where you're investing your marketing dollars
Exactly what you're getting in return for those marketing dollars and it's not just going through and throwing money out there with
newspapers radios billboards all this other stuff that
You don't really know where these people are hearing about you where they're coming from
You just know you're spending a lot of money and money's coming in. And so you're like, okay
Well, this is great this works and that's kind of your marketing plan
Which obviously if you're a complete beginner just getting started in the real estate business
That that's just not gonna work whereas with Facebook Ads
Instagram ads you can get started with just five to ten dollars a day
And once again if you guys give this video a thumbs up and stick with me here to the end of this video
I will be able to give you my Facebook and Instagram
Advertising templates that you can just copy and paste and use for your business
All right
So as we're looking at marketing your real estate business in 2019
we've talked about how important it is to have a personal brand and
focus on building that personal brand and the second thing we talked about was leveraging Facebook and Instagram ads to
Grow your business in a very cost-effective way
Now the third key point that I want to stress is when it comes to marketing your real estate business
Especially moving forward is a solid follow up system. Okay, obviously, it's really important to have that personal brand
It's really important to have the Facebook and Instagram ads expanding your reach
but once those people are in your world in your
Community and you have this database of leads someone's name their phone number and their email address
We need a solid way to follow up with every single one of these leads now
If you go back 30 years ago
Really?
The only way to get in contact with people
Was on their home phone because they have a home phone you could then go leave voicemails
No, one had cell phones or anything like that. But as time moved on we have like car phones
We remember those like the car the phone was actually in your car and had the cord and then it moved to mobile phones
so you're able to call people at their home on their mobile phone leave voicemails you then had text messaging and
Then social media came about and now we have so many other ways to communicate and chat with our prospective
clients and so with that you need to make sure that you are taking advantage of all these different communication channels and
Following up with your potential clients where they're hanging out and where they're most likely to
communicate back and forth with you
So obviously you're gonna have people that are kind of the old-school way where they prefer a phone call
They want to get on the phone and talk with you one-on-one
But also nowadays there's a lot of people that prefer just to communicate via
Text message and texting has been one of the best ways of all the Realtors
I've worked with and all the feedback that I've gotten the best way to actually start a sales conversation
Cuz really it's not very threatening. You can easily send back and forth of text. Even if you're not interested whatsoever
Whereas if you're on a phone call
It's a little bit harder to jump off the phone if you're like not really interested in you don't want to offend the other person
Okay, and then obviously email email campaigns are great as far as just ripping on that person providing value
But they're not really gonna start a ton of sales conversations
So for the agents that I personally work with I consult them to make sure that they have a solid
Text messaging follow-up system in place an email marketing system in place and then also Facebook
Messenger BOTS now, you've probably seen how these Facebook messenger BOTS work
But it's pretty cool because it asks you a question and based off your response
The bots will automatically have a follow-up response to whatever you clicked on and if you're just completely
Confused on this and you have no idea what I'm talking about
I'll actually link a video where I show you guys
Step-by-step how to set up these Facebook messenger BOTS for your real estate
business and
For the ages that I've worked with they have absolutely raved about these face of messenger boss because they can have the back and forth
Follow up the response all on autopilot
so when they're out and about doing their showings their
Appointments or if they're just at their kids soccer game
They can come back at the end of the day and see how each and every one of those leads
responded to their follow-up messages
All right
So there's a quick recap of what you need to know about real estate marketing
20:19 and
What to expect right now and how things are shifting and moving forward and what you need to do to implement into your business
To stay ahead of the curve. Now. Number one is making sure you're building your personal brand
This is gonna be effective
If you're in real estate, or even if you leave real estate or whatever you're doing if you've built your personal brand
think of Oprah you really can build and start any type of business then the second thing is
Leveraging Facebook and Instagram ads the reason why is because it is the most cost effective way
To grow your business and gain more exposure and get more eyeballs on what you are doing
and then the third key point is making sure you have a solid follow up system in place where you're able to connect with all
Of these different leads
Wherever they might be hanging out, so we're talking about phone calls
Text messaging emails Facebook Messenger or even if you're big on like snapchat or Instagram direct messages or any of that
Make sure you connect with wherever your target market is going to be hanging out so you can have all that back-and-forth communication
And start a lot more sales conversations. Now if you guys are still here with me and you've watched the end
First of all, I just want to say thank you
And if you guys want those Facebook ad templates that I talked about a little bit earlier first of all
Make sure you hit that thumbs up button
And then also I will have a link down in the description
As well as pinned in the top comment where you guys can just download those 100% free
Like I said, you can just simply copy and paste those Facebook ads and they work extremely well
And if you're a brand new here the channel
My name is Jason Wardrop and I launched new videos every single week on how to generate more leads
Make more money and grow your business
So make sure you subscribe and also hit that notification bell if you have not already and with that said guys
Thanks so much for watching and I will see you in the next video