- We now live in a world where transparency has won.
Speak the truth. Do the right thing.
Kindness is cool. Truth is cool.
Don't act like you've made it.
Talk about the journey of trying to make it.
(uplifting music)
- For me, one of the most interesting things
that I watch everyday in this space
is people think that fake it till you make it is still real.
There are so many people posing it
because they feel like they have to inflate their backstory
or what they're capable of
or the advice that they're giving to break out.
Yet that is the exact same reason that they won't break out.
I think too many people want to fake it till they make it,
or project someone they're not
which is why 99% of people are losing.
It's just so crazy, all this fodder
in the system that isn't true.
All the faking it till you make it,
as a fashion brand that's elite
or at what every single fucking 23 year old male
in the world is doing which is fronting on Instagram
because boys want girls.
And where I see kids getting caught all day
is they're fronting, they're making pretend,
they're posturing, they're faking it till you make it.
The problem with faking it till you make it in today's world
is you're exposed.
I'll tell you what fake it till make it is
a kid rents a texuedo,
goes to his uncle's best friend's house,
rents a Lamborghini, drives it to that house,
pays some Instagram models to come and be in bikinis,
and then say "This is my life and you can do this too
"if you pay me $6,000 to teach you how."
Fronting, posutring,
or, my favorite that all of you bought into,
fake it until you make it,
look the fucking part.
Let me tell you from all the homies
that live life looking the part,
for all you fuck faces wearing fake watches,
(audience laughs)
and a suit that you can't afford
because somebody fucking told you
that you have to look the part to win.
Let me tell you who you're fooling with your look the part,
other fucking losers.
I think fake it till you make it internally, you know,
trick yourself that you got it, that's good.
I like the delusional thing.
- Yeah, positive self talk. - Yes, Yes.
Blind faith, blind faith.
But when you start putting that out to the world,
now you're fronting, now you're bullshitting,
and you're losing equity with the people that you want to,
again, I always tell people you're tricking losers.
Like, like, you're losing too much
when you fake it till you make it
with the A-players of the universe.
Like, nobody's tricking me.
Like, I know you bought your fans, your engagement blows.
The quickest way for me to know
somebody goes in the L column for life
is when they're faking it until they make it.
You know, this whole fake it till you make it
brings no value to anybody.
You need to tell me what you're gonna do
which is very scary 'cause you actually have to execute on.
You know, listen, I always used to say this:
"It's like doing pushups."
You and I, if we want muscles, you have to do the pushups.
You can't read about the doing the pushups.
You can't outsource doing the pushups.
(laughing)
And so there's a reason that people
who are authentic and actually doing are winning
because everybody else is trying to figure out the shortcut.
Definitely don't overthink it.
- Right.
- If you're as good of a dude as you think you are,
it all works out.
- I am authentic to who I am.
- Me too, man.
I got shortcomings, like, like, you know,
that's all it comes down to.
As long as your shortcomings aren't, like, real shit.
- Right.
- That's why nobody wants to build their brand
'cause they're harassing people,
'cause they're stealing money,
because they're doing dumb shit.
- (laughs) Right.
- You certainly have no bad in you, no bad intentions,
and you just put it all out there, yeah,
you're gonna end up somewhere good.
- It's why this is working for me.
I'm growing because the truth is winning more and more.
We now live in a world where transparency has won.
Speak the truth. Do the right thing.
Kindness is cool. Truth is cool.
Don't act like you've made it.
Talk about the journey of trying to make it.
(electronic music)