- Hello insiders. My name is Alina.
I'm a product specialist working on YouTube analytics.
And today I'm excited to speak to Dan and
to know more about improvements we're making on
audience retention code and key moments.
Welcome Dan.
- Thanks Elena. And hello insiders.
My name is Dan and I'm a UX designer
on the YouTube analytics team.
- So Dan, tell us a bit more,
what is changing in YouTube analytics retention code?
- Yeah, so if you'll remember last year when we chatted,
we were introducing key moments for audience retention,
the key moments being intros,
continuous segments, spikes, and dips.
And we heard from creators that those are really helpful in
finding out what was resonating with their viewers
and what was working in terms of their content.
One of the pieces of feedback we heard is that
as creators make changes in response to those findings,
it would be helpful to know what's good
and what's bad for retention.
So we've heard that and we've responded by adding
typical audience retention.
So for those who have used analytics before,
it's a pattern we see across various charts
and analytics where we have a great band
and we've added that to audience retention.
Additionally, we've added support for chapters.
So now you can see annotations of where
your chapters are in your videos.
If you've added those and we're celebrating top moments.
So, we heard that continuous segments,
wasn't always a clear name.
So, we've tweaked the definition
to better be inclusive of
what we see as really successful engaging moments of content
and added a little banner of recognition
for those and celebrating creators.
- So how do we actually calculate typical retention?
- Great question.
So typical retention is based on videos of similar length
published on a creator's channel within the last year.
And in the future, we plan to add the comparison
of not just to creators own channel,
but to other videos of similar length from across channels.
- Can you give us an example?
- [Dan} Absolutely.
So I'm here on the creator insider studio
and scrolling down,
I'm just going to pick a video here by Rachel,
check out the analytics for it.
And if I scroll down, I can see key moments
for audience retention and right away
because of that typical performance band
that I talked about, I can see,
Wow! This video absolutely crushed it
with above typical retention the entire time.
I can also see those spikes near the chapters,
which I talked about.
Going over to the top moments,
I can see the little congratulatory badge,
and I can also see that almost the entire portion of this
video is classified as a top moment because
of that above typical retention throughout.
So, that's great from here we've also
linked to the channel key moments page,
and this is where we really think the potential lies
because you can see across your videos and right away,
you can see another improvement that we've made,
which is adding above typical and below typical,
previously we just showed the last 10 videos.
Now we've taken the last 30 videos
and we're showing that side-by-side comparison.
And hopefully that helps aluminate
what's really working well,
and what's maybe not when it comes to intros.
So, finally wrapping up with one
case study of how we might actually use this.
I'll go to the spikes tab, check out this video
and
here I can
select this point and see,
play it.
Oh, there's a UI demo.
And then if I look this one isn't officially a spike,
but if I go over there, oh, there's another UI demo.
So those moments it would seem are resonating with my
audience and working well.
Getting meta about it in this video
that we're making right now,
because this is a UI demo,
it's probably going to be
the most successful moment within the video
in terms of retention and engagement.
Back to you, Elena.
- Okay. Thanks Dan.
And if you have any questions or feedback,
leave them below and keep it real.