- Grab your handy dandy notebook,
because this is the video you've all been waiting for.
I'm going to tell you how to niche down
and more importantly, I'm going to tell you
how to do it properly.
I'm going to answer all the things you want to know
about niching down.
I'm actually going to tell you how to find your niche.
I'm gonna answer the question,
does having a niche give you an advantage
and affect the YouTube algorithm.
I'm going to tell you how to niche down
without losing your voice and without feeling trapped.
I'm also going to tell you a few of the most
profitable niches that there are,
because I know that's really important for a lot of you.
And then finally, I'm going to tell you how to stand out
in a competitive or saturated niche.
All right, so if you're into that,
let's jump into the video.
Hey everybody, this is Roberto Blake,
helping you create something awesome today.
Welcome back to the channel.
Today, we're gonna tell you how to niche down
and how to do it the right way without getting stuck,
track, or losing your voice.
Now funny story about my channel,
I've actually had an evolution of the channel
over the last seven years.
And I have spent those years trying to figure out what it is
I want to do and what my place was.
And eventually I figured out that it was combining a few
of the things that I love and actually building
and carving out my own space.
I am really passionate about the idea of creative people
finding their way in the world and man managing to do it
without being starving artists.
So if you've noticed that this YouTube channel
covers a lot of topics
and that's not a YouTube tips channel,
it's because I believe that creative people can
and should become entrepreneurs and should be able
to create on their own terms,
make money doing it and not become starving artists.
And that was the entire point of this channel.
And so I went into the niche of entrepreneurship,
but I narrowed it down and I specialized in a specific type
of entrepreneur and entrepreneurship.
And that is creative entrepreneurship,
is the idea that you can take your creative abilities
and talents and you could use those things
and monetize them, and that you can be in charge.
And so that's what I use the channel
to teach people how to do.
Now there are three ways that I approach it.
I teach people skills so that they can create something
worthwhile that they can make money at.
I teach them how to market themselves effectively,
and then I teach them how to monetize.
So we make, we market, we monetize.
And so when it comes to well what is my niche,
that's what it is.
And it's a little challenging and difficult
to communicate that sometimes,
and I think that is the biggest barrier for a lot of you.
You struggle to find your voice.
Let's help you with that.
Finding your niche is finding the place where you fit best
and where you excel.
Guess what, it's also the place where you want to fit,
where you want to fit in.
I kind of relate this to finding the lunch table
that you want to sit at at school.
I think everybody has had that experience in that moment.
And it says a lot because it's not just about what you want
to experience and talk about,
but it's also about who do you want to be around?
Who do you want to surround yourself with?
Who do you want to be your friends and your peers?
What community do you want to belong to?
And so there are three questions.
I usually ask people that help them find their niche.
I ask them, what are they really excited
and passionate about?
What are they good at?
And then also, who do they want to be around?
What is the community that they would like to build?
Who is it they want to make their content for?
And so what I do is I try to get people to write down what
they're excited about and what they're good at,
and try to find something that matches,
find something that they are passionate about,
they also feel good about and confident in
that they can deliver for.
And then, well, figure out who cares about those things,
who also likes those things,
who would get value and benefit from those.
And that is your ideal audience.
That is your target audience.
And that is how I think you find your niche.
I think you have to find an area where you fit,
that you can specialize in.
Now what a lot of you will do is you'll say something like,
well gaming, but that's broad.
That's not a niche as much as it's a market.
Gaming is a market vertical.
It's not a niche, okay?
It's not specific enough, but you know, what is a niche?
FPS gaming is a niche.
RPGs are a niche, okay?
Fighting games are a niche.
That would be how you narrow and how you focus.
Then you have to find a way to stand out within that niche,
which we'll talk about a little bit later.
Now I know some of you are thinking,
well, what about these big YouTubers
that don't seem to have a niche?
Well, something that small YouTubers do
is they about exceptions instead of figuring out the rules.
And I mean, I know that sounds harsh, but it is the truth.
A lot of you will throw up your favorite YouTube,
whether it's Mr. Beast or whether it's Kelly Stamps
or whether it's somebody that is deviating a little bit
from the norm.
And while that's a big part of what YouTube is about,
it's also why a lot of people believe that YouTube
is just about luck because they only look at exceptions.
I mean, personally, I tend not to rely on luck
because I, have personal experience that if I had any luck,
it was mostly bad.
And so I try not to rely on lady luck
because she's clearly not a fan.
So there is that.
So how does having a niche affect the YouTube algorithm?
Well follows the audience, so that's a big part of this,
and that's why knowing who your audience is
and what they like and care about is super important.
When a channel lacks consistency in themes or in tone,
well, people tend to skip those uploads.
If you made certain content and people signed up for that,
and then you deviate from the content they signed up for,
well, they're not going to be as invested in that
and they are not going to be loyal
because you didn't really make a commitment
to the thing that they came to you for.
A good example of this is my good friend,
John Prosser from Front Page Tech.
When he actually was on his way to blowing up in YouTube,
something very interesting happened.
What I talked to him about was the idea that he was
diluting his audience by making a lot of different types
of tech shows instead of the thing that they signed up for,
which was Front Page Tech.
And so he decided he was going to do an experiment
and just put out Front Page Tech,
the funny news show that people seem to love
and sign up for, because that was the thing
getting the most views on the channel anyway.
And whenever he would deviate, it would dip a little bit.
So what they did was they stopped doing the podcast
that they had on that channel,
they moved it to its own channel.
He stopped doing a special one-off videos.
And if he did it, he would just make it
a Front Page Tech video.
And the thing is, the channel blew up very rapidly
and they actually started growing tremendously
right after they did that one thing differently.
Giving people what they signed up for
is one of the most powerful lessons there is in YouTube.
When your channel is growing,
that is when people are the most active.
And so if you give them the thing that produced the growth,
more growth will happen.
It's very, very simple in that way.
It's not easy to do, but it is simple to do.
AKA, keep doing what brought them here,
keep doing that, do more of it. A lot of you asked me,
well, how do I build a loyal audience, Roberto?
Well, in some ways you had to do the opposite of what I do,
if you want to do that.
And what that would come down to is being extremely
consistent in terms of the type of content you are packaging
for your viewers.
And personality does play a role,
but you have to remember when people click
on that video initially,
they probably don't know who you are
and they probably don't care.
So when it comes to the algorithm and niching down,
you're able to reach the new people
that you want to build an audience around
by giving them what they already know
and what they already love.
And I'll give you a hint, it's not you yet.
So I mean, I know that that feels harsh.
I know, I know, but it's also the truth.
So how do you niche down without losing your voice
and without getting bored?
Well, I wish someone had told me this one.
So I'm going to tell you the secret.
I'm going to tell you the secret sauce to that one.
Okay, here it is.
You package the topic, the title and the thumbnail
for what the viewer cares about knows, loves,
and is invested in.
And then you deliver on that, so that it's not clickbait
and so you're not scamming them, you deliver on that.
But you also add value with your personality
and by making an experience that they enjoy,
that they can only get from you
because hanging out with you is a good time.
You know, the thing I didn't figure out in high school.
So yeah, if it looks like what they want,
and then it also makes them feel good, you're gonna win.
But you have to lead front with what the audience wants,
what they care about.
When I talk about how you put the audience first,
it's largely in the packaging of the thing.
And then how you get to do what's creative and satisfying
to you is in the delivery of the thing.
And as long as they agree
that that was a good experience, everybody wins.
So let's talk about the most profitable niches.
The most profitable niches in social media are in my mind,
not going to shock you too much.
I have a more detailed video
I can do exclusively about this,
but I'm going to tell you five things you need to figure out
real quickly to determine if a niche is profitable.
How much money does it cost to be in this niche
in the first place?
How many people are consumers of this niche?
How many people buy the things that this niche provides?
How many brands are there to advertise this?
How many brands are there throwing money into this niche
in advertising and marketing and being on social media?
How many content creators or influencers
are competing in this niche?
Okay, how many of them?
Because that's going to be important,
just not in the way that you're thinking.
And then how many ways can I monetize this niche?
Because just because something is popular
and just because there's a lot of attention around it,
doesn't mean it offers a lot of diverse opportunities
and diverse income streams.
You know we love talking about diversifying income streams
on this channel, diversify, diversify, diversify.
Those things will tell you if a niche is profitable.
If you want to know a few profitable niches,
here are some of the obvious ones.
Tutorials and education are obvious
because they are evergreen,
and they obviously offer a range
of diversity of opportunity.
Personal finance, talking about money makes money.
Same thing for E-commerce and entrepreneurship.
Technology and consumer electronics,
one of the largest categories in the world.
Very good margins, very profitable,
and a lot of advertisers and brands to choose from, okay.
So you got variety and versatility there.
And the same is also true when it comes to lifestyle,
beauty and fashion.
Again, the versatility and the sheer amount of brands,
and also the consumerism around that
makes this advantageous.
And then believe it or not outdoors and sports.
Outdoors and sports is actually a lot more powerful
than people could ever imagine in terms
of a profitable niche.
But again, these are all of the profitable niches
I could talk about.
I could probably do a top 10 video around this topic.
If you want that, let me know in the comment section.
Also, I'm going to need you to get this video to 2000 likes
before I even make that video.
And so finally here at the end of the video,
we are doing the thing that you really came for.
How are you going to compete in a saturated niche?
How are you going to compete
when everybody's already done it
and there are so many big people for you
to have to compete with for attention?
Well, the thing is, you're not really competing with them.
But I know you don't want to hear that.
I will do the motivational speech for that
in its own dedicated video.
I'm going to tell you the steps that you need to take.
So first of all, you need to niche down and get focused
so that people know what you're about.
You can explain it easily and they can explain it easily.
This will become important later.
Then number two,
you need a step up.
You want to be a contender?
You need to act like a contender.
How are you going to step up?
How are you going to do something,
and it clearly obviously be better that the quality of it
is above par or that the value of it is undeniable,
or that the consistency is so compelling that whenever
they need something, you're right there,
always in their face, inescapable.
How do you become inevitable if they are into that thing
that you decided to focus on, okay?
So let's look back at that one.
How do you compete in terms of value?
You deliver an amazing experience.
How do you compete in terms of quality?
You freaking have to go hard,
and then the opportunity exists for consistency.
Be impossible to avoid while being too good to ignore.
I'm not even kidding, all right.
So this is how you're going to step up.
So you niche down, you step up, all right?
And then you have to stand out,
and stand out is largely about style.
How do you differentiate yourself from everybody else,
including the people at the top?
One thing is not like the other.
One way is if you see everybody doing something,
you can offer the counterpoint, add an opposite opinion.
That's one really easy hack for it.
Another thing is, again, visually standing out could matter.
That's why I have an emphasis on design and branding.
And we talk about so much on the channel,
is you want to stand out, that's a really easy way to do it.
That's an obvious way to do it.
Aesthetically stand out.
And then another way is just create a better
overall experience than anyone else did,
and make sure that that's something people can talk about.
And guess what, if you decide to niche down, step up,
stand out, you can blow up.
If you do those three things,
the fourth thing can follow that.
It's not a guarantee, but it creates the right conditions
because the way that you blow up,
the secret that no one will tell you
is that people have to be talking about you.
Remember how high school worked?
People had to be talking about you
or nobody knew who you were and nobody cared.
You think social media is any different?
It's called social.
Guys, forget about that.
We're focused on the media and forget about the social.
All right, so word of mouth,
people have to be talking about you
and you have to give them something to talk about.
You know what people talk about?
The fact that somebody raised the bar in their niche.
Casey Neistat did it, okay?
I'm not telling you to be Casey Neistat.
I'm saying if the quality of what you're doing is undeniable
or the consistency and quantity of it makes you unavoidable,
and if it's also something that is compelling
and is powerful, has tremendous value for people,
guess what, really hard to not talk about it, right?
And if it's something that is drastically different
than what other people are doing,
then guess what, that is going to be the thing
that sets you apart.
And when you're not just another blank, whatever channel,
then guess what?
You're not competing with those big established channels.
You're making a name for yourself.
That's the answer, it always has been.
And all of that is easier to accomplish when you focus,
when you have focus, man.
Like I said, niche down, step it up, stand out, blow up.
And there you go.
That's how you're going to niche down,
be competitive and win.
Question of the day.
What brought you to the channel
and what keeps you coming back?
Let me know in the comment section.
Like this video if you like it, don't forget to subscribe.
Check out the other awesome stuff on the channel
and hit notifications and keep coming back for this face.
As always, you guys, thanks so very much for watching
and don't forget, go out there
and create something awesome today.
Take care.
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