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PHILIPP SCHINDLER: So you might be
taking in these shifts our industry is
facing and thinking, wow, it's a tough time to be a marketer.
But I think it's actually the best of times,
and that's because AI is going to supercharge.
It's going to supercharge your ability
to keep up with the speed, demands,
and unpredictability of consumers like never before.
And we're here to put AI to work for your business.
JERRY DISCHLER: We know the pressures
that all of you in your businesses are facing.
You're expected to deliver results today,
while building a plan to drive sustainable, long-term growth.
Your businesses want a healthy return on their capital,
while examining their expenditures more closely
than ever, and you're being asked
to wrap your arms around what the AI shift could mean
for all of your organizations.
At Google, we want to be your trusted partner
to help you navigate all of this.
We're committed to driving a future ads
experience that's not only AI-powered
but also privacy first.
And today, we'll share how we plan to do exactly that.
We see Google AI multiplying your business results
across three different areas, your customer connections,
your creative, and your level of confidence.
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We've been working on a new solution powered
by a large language model tuned specifically from Ads data
to make campaign construction easier than ever
for Search ads, our new conversational experience
in Google Ads.
You can have a natural language conversation with Google Ads
to help you create keywords and assets that
drive better performance.
VIDHYA SRINIVASAN: You will find this new Search Generative
Experience, or SGE, in Search Labs,
a new program to access early experiments in Search
starting with the US.
Today, I'd like to build on what we said at Google I/O
and talk about how we are integrating ads natively
into these experiences.
And to do so, we're going to be running many experiments
this year because we want to really understand
what works for users and what works for all of you
so that you continue to get the performance you've just come
to expect from Search Labs.
And for Performance Max, we have two new optimization goals.
One is around acquiring customers
who have a high lifetime value, and the second
is around acquiring customers who have just not been paying
much attention to you recently.
You'll be able to guide Google AI to bid more for both
of these categories of users.
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JERRY DISCHLER: We're building AI-powered solutions
for every step of your creative process.
Our vision of your creativity brought to life via Google AI
is becoming even more of a reality.
With the revamped asset creation flow in Performance Max,
you can create and curate best in class assets
easier than ever.
To get started, you simply enter your website.
From there, your Google AI starts
learning about your brand, pulling details,
such as your product descriptions and your logo.
It also uses these to better understand
your brand's unique qualities.
As a result, your campaign is populated
with your text and other assets relevant to your brand.
It will even suggest new images generated just for you.
SELIN SONG: We're introducing a new Merchant Center
experience called Google Merchant Center Next.
Businesses will be able to use our simplified experience
to automatically connect product information from their website.
You'll have control over how your products appear
on Google without the hassle of manually uploading a feed.
JERRY DISCHLER: Use our new Product Studio
to enhance and create high-quality product images
in minutes.
It's part of our ongoing efforts to make
it easier than ever for retailers
to showcase their products.
BRANDYE SWEETNAM: Now, this is where it gets really fun.
You can add in the description of what you want your photo
to look like.
Let's put this one on a stone platform.
And because it's a peach-scented lotion,
I think we should add some peaches.
And plants would be good too.
You just click to generate the scene, and after a little bit,
you'll have four options to choose from.
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JERRY DISCHLER: You need measurement
that enables you to understand the difference between a click
and a fully realized customer relationship across channels.
It's possible to deliver measurement and insights
that you can use to grow customer lifetime value
and propel your business into an era of next-level growth.
SELIN SONG: Google Analytics 4 is a great example
of a tool that makes Google AI available for everyone
and helps you better measure your impact
in a privacy-safe and durable way.
VIDHYA SRINIVASAN: But then you're
probably wondering, what do I do today to prepare?
Well, we've assembled a new checklist
of what I'm calling the Google Ads AI Essentials.
These are the actions that you can take today.
Please download this checklist.
Pin it up on the office wall, or just
make sure your team sees it.
We really think it can go a long way.
JERRY DISCHLER: I see an enormous opportunity
for the future of marketing with ever better solutions powered
by AI to drive results for all of your businesses.
It's a chance for marketing to become a true engine
of business growth.
In everything we announced today,
know that it's designed to help all of you thrive.
It's your marketing, multiplied by Google AI.
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