So the reality is that I could teach you all the tactics under the sun.
I think I do a lot of that on this channel, but in 2020 to dominate social media, it really
comes down to one thing.
We're headed to speak at an event called Mentorship at here in Vancouver, which I love and it's
all about social media with soul.
So I'll be talking about how to use social media in the best way.
How did authenticity and the soul from who you are as a person kind of evolve throughout
your career?
I mean, it's been a real journey and I would say up until this last year, I don't think
I was really comfortable showing up as my whole self.
I think that that takes time and to the people who can just go out there and be their whole
self, I think that's amazing, but I also have always looked at social media with a truly
a bit of a love hate relationship.
I think it's an amazing tool for hiding who you are or rising to who you are.
For a long time in my business I was like I have to be perfect in order to attract people
into my world and all this stuff.
And so it would have like the perfect aesthetic and I would do everything in the right way
and try so hard.
I think I just got to a point where I was like, wait, why am I doing this?
It's weird because I think again it relates back to just your own human experience.
I think for my whole life I was like I have to try really hard to get approval or my self
worth comes from my work ethic.
I've always been really driven.
I've always been this micro little overachiever.
I call her baby Sonny when she comes out cause I'm like nobody needs you right now cause
she just wants to be perfect all the time and that's exhausting.
And so, I think I just got to a point where I was like my worth is not coming from my
work.
It's not coming from my external.
I am worthy as I am, and that's how I'm going to show up because I also think the medium
used to be TV.
The medium is now social media, and I think we all, weirdly enough are famous in our own
little way.
It's strange.
Everyone in this room, if you have a follower of some kind on some social platform, raise
your hand.
Even your mom.
You have followers.
Like how strange is that?
People are watching your life.
For me, I think I just switched in my mind and I was like, people are watching my life
and I'm giving them a very polished veneer of what it looks like and that's irresponsible.
I basically just got to a point where I was like, screw it.
I'm going to show up as who I am and we'll see what happens.
I stopped using filters and I stopped caring so much about the perfection and I've never
seen more engagement or relationships built out of what I do and I've never seen my business
do better than how it's done in the last year.
For me, that's a huge sign that I think we're all a little sick of perfection.
It's not relatable and I think more than ever right now we're looking to relate to real
human beings.
And so, I think that's been my journey with it.
Cause you're real people.
And so, I started doing this thing where I would do giveaways.
I have a Starbucks gift card and I just put it on my story.
This is just a little way of saying thank you so much for being here and I appreciate
you so much.
If you are in the States right now, Happy Thanksgiving and I hope you're having the
most amazing day with friends and family.
On that note, just before you go enjoy all the food- All over the United States and Europe
and everywhere else.
When you get your coffee, tag me in your story, show me your location and I can't wait.
I had this really adorable couple- My love, here.
Sunny paid for our drink.
Say thanks.
Thank you.
Like Sunny, Sunny?
Yeah.
Sunny Lenard Duzzi?
Yeah.
No way.
Yeah.
She put out a Starbucks gift card for anybody to use cause she's paying it forward today.
So, thanks Sunny.
Oh my God, thank you.
That's so nice of you.
And we got one, not two.
Right before I'm about to go and do my second piece of video content.
That's so cool.
Second video ever.
That's awesome.
Thank you.
I started to cry because I'm like, Oh my God, you're a real person.
There's all these real people that are the tiny little faces in numbers in my phone.
You're real human beings just like every single person in this room.
I think that the more you can do things like that too, the more you're like, oh, it's very
much so more than a phone.
It is actually me talking to real human beings.
[inaudible 00:04:43], so only five people like you.
My grandma comments on every post.
Bless the grandmas, but I think also let's just say you have one person following you.
If you were in this room in real life with that one person following you, they'd be standing
right behind you.
Put that in perspective.
If you have a hundred people following you, fills the whole room.
They're real people.
Thank you.
Thank you so much.
That is the best compliment I could ever hear so I really appreciate that.
Thank you.
They key for me in 2020 more than ever before is that you have to focus on human connection
as opposed to numbers and constantly being glued to your technology.
I think that that's something that a lot of people maybe say, but having real human connections
with people is so important to building something that's actually built to last.
If I can have one big takeaway from this evening and one big clue and key for 2020, it's humanizing
yourself, showing up as your true self and treating the people who are in your community
as people because they are.
If you enjoyed this, if you had a big "aha" moment or takeaway from it, let me know in
the comments below.
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Thank you guys so much for watching and I'll see you in the next video.