Do you want your videos to be discovered in the YouTube search engine, so you can attract
more views and subscribers on autopilot?
In this video, I'm going to show you the steps and tools I use to rank in YouTube search.
Hello, my name is Herman Drost from drostdesigns.com.
If you want to learn how to grow your audience on YouTube, and generate traffic, leads and
sales on autopilot, hit the subscribe button, then click the bell icon so you won't miss
any future videos.
What is YouTube search?
These are search terms used by viewers on YouTube to find your content.
For example, last weekend I wanted to install a new toilet.
I simply entered, "how to install a toilet" on YouTube search.
Here are seven steps to get your video discovered in YouTube search.
Let’s look at the manual way first.
Step one; enter your main keyword in the YouTube suggestion box.
Step two; select a low competition keyword phrase.
This is a long tail of keyword phrase of three or more words.
Keep in mind that a single keyword would be very hard to rank for because it will have
a ton of competition.
Instead, you want to select a less competitive keyword phrase that will still attract traffic.
Step three; look at the top 10 results in the YouTube browser for your keyword phrase.
Ask yourself these questions, how old is the video?
If the video is one or two years old, you can create a more recent video that will have
a higher chance of ranking in YouTube search.
Other videos ranking for the exact keyword phrase. If there is none or one or two videos ranking
for the exact keyword phrase.
You have a great opportunity of ranking for YouTube search.
How much activity do the videos get?
If the videos get a lot of views and comments, they'll be hard to rank for that phrase.
If the video is not getting much activity, or there's only one or two videos that get
activity then you have a great opportunity.
Does your keyword phrase appear in the title description and tags?
If the exact keyword phrase doesn't appear in the title description and tags, then you
have a great opportunity to rank in the YouTube search.
Now, let's look at a quicker way to find low competition keywords using the keyword research
tool MorningFame.
I'll place a link to it in the description below this video.
You can also watch my review of the MorningFame tool by clicking the card icon.
Here's how to easily find keyword phrases to rank for using the keyword research tool
MorningFame.
I’m going to enter my video topic in the box for example, how to grow a YouTube channel.
Automatically it gives you the suggested keyword phrases from the YouTube search.
Okay, now Step Two is, Choose a target keyword, these are great choices from large channels so
If your channel has a lot of authority, here the more uncommon keywords, which are great
choices for smaller channels.
You can also see what your competitors are using in their tags.
You can also see the tags of similar videos.
I can also click "show more" and "show more" for here.
Maybe I'll select "how to grow your channel 2018" click "choose to Step Three" which is search.
As you can see, I've got a very low rating here for subscribers, views, likes and comments
and relevance.
Let's look at some more suggestions.
So I click suggestions plus.
Maybe I'll choose "how to grow your YouTube channel with zero views and zero subscribers."
That's a little better.
I've got B for subscribers, B for views, C for likes and comments and A relevance.
It also shows a search results of competing videos.
Now I can go to "Choose for Step Four" optimize, and as you can see as the relevance is a D
at this stage but the title is 40% of 40% achieved I'll put that same phrase in the description
which is 0% of 20% achieved.
Now, I've got 20% of 20% achieved and my relevance score has gone up to 91%.
The tags I've got 31% of 40 % achieved, so I put that in the tags also.
You can now see I've got the relevant tags already listed 11% for my keyword phrase and
then "how to grow your YouTube channel", "how to grow your YouTube channel easy."
These buttons that are not green, I can just remove.
I can also get some more suggestions because I have 400 of 500 characters used.
I've got "how to grow a channel with zero subscribers" add that one.
Now, I've got 456 of 500 characters used.
You can see I've now got a relevance score of 93%.
Now, I've got my next video ready to go.
That's already been optimized for YouTube search. Now I can just click save.
Now that you've done your keyword research, you're ready to move on to the next step.
Number four, create an engaging video.
The more engaged your viewer is, the longer they'll stay watching your video which is
what YouTube likes.
Start your video with a hook that grabs their attention in the first few seconds then keep
your viewers’ attention in the first 10 seconds they'll more likely watch the rest
of the video.
Make sure you expand upon the content that you introduced at the beginning of your video.
End your video with a strong call to action such as asking people to subscribe or checking
out a related video.
Number five; optimize your video.
Add the keyword phrase that you targeted for the video in the title description and tags.
Add related keyword phrases in your tags.
Make sure you also create an attractive customized thumbnail because that is what gets the first
click to your video.
Number six; promote your video.
After you've published your video, your work has just begun, make sure you share your video
on your social media sites and embed it on your own website.
Also, add your video to a playlist when someone watches a series of videos, you'll get a longer
watch time than if they're just watching a single video.
Number seven; track the performance of your videos.
Visit YouTube analytics and check the audience retention.
The longer someone stays watching your video, the more opportunity that video has to be
promoted by YouTube.
Click the subscriber’ link to find out which videos are attracting the most subscribers.
Click on real-time activity to see the activity of your video in the first 24-48 hours.
If the video continues to get a lot of activity after 48 hours, it will do well in YouTube
search.
You can mainly check the rankings of your YouTube video by using the incognito window
in the Chrome browser.
If you don't use the incognito mode, it will show the ranking results based upon your personal
browsing behavior.
This means the rankings that you will see will be different to what others see.
If you want to use a tool that shows the rankings of your videos and your competitors' videos
in Google, YouTube and Google Videos, click the card icon.
It will show you the rankings of ALL the videos on your channel and all your competitors' channels.
Did you know you can also get traffic from suggested videos?
These are related videos that appear on the right side, the home screen, channel homepage
and what appears after a video has finished playing.
Click the card icon to watch my video on how to control suggested videos.
Now you know to rank your videos in YouTube search.
If you want to know how to grow your channel fast, this year, click my profile icon and
watch the related videos.
Download my e-book if you want to learn how to gain prospects and sales using YouTube
videos.
Thanks for watching and I'll see you in the next video.