When it comes to implementing a successful email marketing strategy,
there's some good news. And then there's some bad news. The good news is whether you have a
hundred subscribers or a thousand or 10,000 subscribers, this strategy will work for you
as it's worked for ourselves and our clients, the bad news, you're actually going to have to do
quite a bit of work because the whole just send a couple emails and you make a bunch of money.
Is leaving out a lot of important information. So timestamps below,
along with some other helpful videos to figuring out what your lead magnet should be,
as well as how to write a high converting landing page. So let's go ahead and jump right in the very
first step to any successful email marketing strategy is going to be segmenting your list,
and that is segmenting your list on the front end, not doing all these fancy automations in
the backend. All of that is something that you can do way down the road. And it's not nearly as
important as making sure you know, why someone joined your email list. Now practically, what
this means is you're going to need multiple lead magnets. You shouldn't just have one lead magnet.
And if someone opts in on from blog posts versus a YouTube video,
Versus a opt-in form on your homepage. All of these people should go through a separate
sequence when they first join your email list. And this is actually going to be step number two,
which is nurturing those new leads. Now, when it comes to email marketing,
the power of email marketing is being able to send messages to people for free.
For a specific product service offer or content. Right. That's what makes it so great. You don't
have to be at the mercy of a social media algorithm and you don't have
to pay in order for your ads to show up in front of them.
Now, of course, we need to actually know what people are interested in, right.
Just want to send a bunch of random emails. And so this is where the lead nurturing sequence comes
in. So whenever someone joins your email list from one of the different places that they've opted in,
they should receive a five to seven email sequence that is specific to them because this is one
of the few times in your email marketing, where you're going to know exactly what to offer people.
And why do you know this? You're properly segmenting people. If someone ops in
from your homepage versus a landing page, that's talking about how to grow
YouTube channel and your homepages talking about lead magnets. Well,
then you're going to actually want to have different email sequences for those people.
When they first join your list, you don't want to send them both the same emails because you know,
one person's interested in topic. A and one person is interested in topic B. And so you want to have
a separate email sequence that says. Uh, product about topic a at a product about topic. Beep
I know it sounds simple, but it is a lot of work and quite a bit of a headache
because now instead of just having one email sequence that everyone who opts in
to your email list goes through now, you're going to have anywhere from five to sometimes 10, I
think right now we're sitting around 10 different email sequences, but don't worry when it comes to.
In two sections, it'll get a lot simpler.
So essentially what you want to do here is you want to empathize, energize and expand. And so you
can go ahead and pause on this slide. These are the five emails that I recommend. But essentially
the first email you're going to deliver the lead magnet and then emails four through five.
You're going to empathize, expand, and energize and make an offer. And so this is,
can be one of your own products or services, or this can be an affiliate offer,
but what's most important here. What makes this so powerful
is you're going to be talking. One topic because they just stopped it in for a lead magnet.
They just joined your email list. And because
you are segmenting everyone, you know exactly what kind of topic they're interested in.
And so for the next week, you're going to talk about just that topic and see if they decide
to purchase a product or service. And then after those seven days, you're just assuming
that they're no longer interested and then you'll drop them into your broadcast list.
Now, before we get to our broadcast, We need to talk about plain text emails,
and I'm including this as a complete section, because it's so important that you use plain
text emails when you're sending these types of emails, especially if you are building
yourself up as an influence. You offer a service or you're selling digital products.
Of course, e-commerce, you can kind of get away with fancy emails, although that's a whole nother
whole nother problem. So just go ahead and send plain text emails, because you want your emails to
look like they came from a real person now. Yes, we're using automations. I recommend.
Mailer Lite or convert kit, just depending upon your business, a convert kit for affiliates,
mailer for actual businesses that have products of their own, and your emails are much more
likely to actually get into people's inboxes when they don't look all fancy.
Like now of course, you'll see really fancy emails from bigger brands and that's not something.
You want to do, because you are working to connect with your email subscribers on a much
more personal level. And so those plain text emails are going to be able to allow you to
not only of course, get through some of the spam filters and hit the inbox,
but also it's just going to be a lot more personable because when's the last time
one of your friends or colleagues sent you this really nice looking HTML format.
Probably never, unless they were forwarding some sort of sale email right around black
Friday or cyber Monday. So when it comes to these emails, just keep it plain text.
You can add a couple of images. We still use plain text emails and
all of our sequences. And even when we do Brian, We maybe have three to five images at most.
And most of the time we just have one or two and it's always just one plain text row. So
you don't need to be fancy here. Okay. I'll get off that. So box now let's talk about the
broadcast sequence. So once someone's gone through that first five to seven
emails that you've sent, and of course that's, hyper-targeted because you know,
the lead magnet or where they opted in from now, you're not quite sure what to do.
This is the part where you're a little bit in limbo with your email subscribers.
Either they purchased or they didn't and whatever they did during that lead nurturing sequence
actually doesn't matter at this point because it's been seven days. So we're just going to assume
like the add culture that we live in, they've completely forgotten about that topic, right?
So we want to drop them into a broadcast sequence now, and this is going to be the
majority of your lists. So everyone, anyone who's been on your list more than five to seven days
will most likely be in this broadcast bucket. And so what do you do? Well,
you're just going to. Pretty much random emails to see what they're interested in.
Because at this point we have no idea. So your broadcast sequence is probably
going to look something like this, where every three to four emails, you'll have some sort of
sales email where either you're going to talk about another one of your products or service.
Or you make an affiliate offer. Of course you don't want to do that for every single email.
So that's why I'm saying every three to four emails. So
you pretty much only make an offer at, at maximum or maximum one once per week. And
so this is an example of some of the types of emails you can send. You can send out emails
about new content. You can send emails about just a personal breakthrough or aha moment you had.
And this. Just sharing your own personal experiences. You can look at industry news and
share something that you think is important to your email subscribers and your niche,
your industry. And of course provide some commentary. One of the awesome things
about email is you don't really have to worry about terms of service or what you're sharing.
And so you can be a lot more open in email than you can. Let's say, in a YouTube video,
like. And then of course the last two sharing more content and then a big roadblock. You
can share a personal story of something you've struggled with in the past. And
roadblock emails work really, really well for segmenting people into another rapport sequence.
So if we go back to the other diagram, you can. If someone clicks a link
on to check out the affiliate offer or check out some sort of other offer,
then you can send them a couple more emails talking about that specific offer
before you drop them back into your broadcast list. Of course, that's a little bit advanced.
So at the very least every three to four emails in your broadcast,
Sequence, you can go ahead and send out some sort of offer. You can automate this,
or you can go ahead and just send these out on a weekly basis just based upon what's happening
in your business or your industry. Now it's time to just sit back, relax, and send out the emails.
Okay, well, probably not. Right. We're going to actually need to measure the results and
figure out how we can improve our sequences. So the first thing that you're actually going
to want to focus on split testing, and this is going to be you try version a
and version B and you see which one performs better is going to be your advertising.
Your content headlines. And then of course your landing pages or your home or your homepage or,
or blog posts. So those are going to be where you want to spend the majority of your time.
And then with your emails, you're going to go ahead and split test your broadcast emails. So
those emails that you send out to everyone, and you're probably doing it manually,
you can try different headlines, you can try different body copy
and most email service providers will actually allow you to split test those broadcasts.
The only service provider that. Split test emails inside an automation, unfortunately
is active campaign. And I'm going to tell you from personal experience in client experience,
you do not need active campaign unless you have like 10 K plus subscribers,
and you're already making money from your list.
Please don't go spend hundreds of dollars a month. Something like mailer or convert
kit is more than enough to get you profitable with your email marketing.
Now, when it comes to actually split testing your email sequence.
Something that you want to keep in mind is changes you make with your content.
With your landing pages, with your ads are going to dramatically,
can dramatically affect how your emails perform. So just bear with me here. This is,
this is, this is probably going to be the most important part of this entire. Let's say,
for example, you've been sending out email, you start an email sequence in April, right?
So April and may you started an email sequence and it does
really, really well. You're like, wow, this lead magnet is converting. Great.
These emails are actually driving sales to our affiliate, offer this. And then in July,
all of a sudden the results just changed. Like someone flipped a switch and said, you know what?
Nope, it's not going to work anymore. Well, what you want to do is probably go back to
June and look at what changes you made in your landing pages and your ads and your content,
and just traffic in general. Because something that we've seen is there's actually going to be
a month delay. What, what happened to us in the past is we changed the landing page in June to a
headline and our conversion rates went through the roof, but then in July we started making
less money and it turned out that even though the landing page got us more email subscribers again.
The new people we were getting were actually purchasing. So we went back to the old one
that converted lower, but actually gave us sales. So hopefully that makes sense. Just
with measurement. It is so important that you just document all of the changes you make in
your funnel and your emails. It can just be a word doc, where you just.
The date and what you did, and that's more than enough to stay on top of all this tracking. So
thank you so much for watching. Sincerely hope you have a much clearer picture on what you
can do with your emails and your specifically your email strategy, whether you have a hundred
subscribers or a thousand or 5,000, this is the strategy to go with making sure you segment.
Sin that re pore lead nurture sequence. And then go ahead and drop people into a broadcast. So
come blow. If you have any questions, hit that subscribe button for more marketing strategies,
just like this one. And until the next keep building the business you love.