Hey, it's great to see you again, but if you are new to the channel, my name is Bill
Benoist. I'm certified professional career coach here in Silicon Valley. For those of
you who have been following me for some time, you're probably immediately noticing that the
format and the quality of this video is a little bit different. You don't see the blurry background
that you normally see. And the reason for that is I'm actually recording this on my webcam today,
rather than the camera that's staying behind me. And you see it on that camera behind me, there's
actually a microphone attached to it too. And the whole reason for all of this is because I'm going
to be sharing my desktop. And when I share my desktop, I have to use a different microphone.
And when I go from, you know, recording on my camera with that microphone to sharing my
desktop with a different microphone, and then coming back to the camera,
there's just such a big change in the quality of the audio that I, I just don't like it.
I try to get it as even as possible, but I thought, you know what, this time I'm just gonna
go ahead and record off the webcam. So, the one thing that the webcam does is it doesn't have, uh,
doesn't allow for that blurry background, but in a way that's kind of a good thing,
because if you notice the plants in the back and I'm gonna draw an arrow to one specific plant, uh,
this plant was given to me by my hair stylist. Her name is may,
and I've been kidding her at some time that I am going to mention her name because I really,
uh, thought that was such a nice, uh, gesture that she gave me this plant.
So, anyway, with that said, thank you, my, I want to go ahead and start, um, with sharing
my desktop, because what I'm gonna talk about today is filtering with the LinkedIn platform.
You know, I have said this so many times that I do feel that LinkedIn is one of
the most powerful resources that is available to an individual that's in career transition
or looking for a new job, but even for a small business owner, like a business coach, I mean,
it's a great platform. And if you learn how to use filtering in your searches, man, it could be
a game changer for you. So that's what I want to talk about today. So without further ado,
let me go ahead and share my screen and we'll get started with this. So I'm gonna give four
different examples on how we can use filters. So, in the first example, I'm going to be a software
engineer. I'm looking for human resource directors in the computer software industry. In the second
example, I'm going to be a loan originator, looking for recruiters in the banking industry.
And the third example, I'm gonna be a program manager, and I want to identify
the other program managers that I'm connected with because I have well over a thousand connections
on LinkedIn. And I know I'm not thinking about all of them that are out there. And then in
the fourth and final example, I'm gonna be a Business Coach. And I want to identify small
business owners out there that I can maybe reach out to and talk about the services that I offer.
So, in the first example of being a software engineer, what I'm gonna do is I'm gonna come
up here into the search box and I'm gonna type in human resource, human resources director,
And we have it right here, and I'm gonna go to the people. I'm gonna click on this people right now.
And you'll see that I have about 880,000, uh, possibilities. This
is where I'm gonna start using filters. So, I'm gonna go over here to the all filters.
And remember I said, I'm gonna be looking in the computer software industry. So,
if I go over here to the right, I've clicked on the all filters, you see this window that pops up
and I'm gonna go down here to industry. And there's already a couple of industries that
are prepopulated human resource information, technology management, consulting, uh, computer
software. And I can add an industry and I'm gonna type in computer hardware.
I did say computer software, didn't I, but I just wanted to show you that, uh, when I
type in computer, I have computer networking, uh, computer software, computer hardware network, and
security computer games. So I will say computer software, even though it was checkbox right there.
Now you may be wondering, well, what are the industries out there? There's over 50 million
companies that are represented in LinkedIn, in the LinkedIn database, but all of those companies
fall into about one of only 145 industries. And in the notes section below, I do have a link to get
the list of those industries. So go ahead and help yourself to that 145 industries out there. So, I
clicked in the software com uh, computer software. I'm gonna click on show results, and you will see
that we just dropped that down to 15,000 that's way too many stoves. So I need to filter this some
more. I'm gonna go back to all filters. And this time, what I want to do is I want to narrow it to
the San Francisco Bay Area. So, I'm gonna go over here to locations and you see there's already one,
that's selected San Francisco bay area. I'm gonna click on that and let's see show results.
That's still an awful lot, 1200, you know what I'm gonna do? I'm gonna go back to all filters
and I'm gonna uncheck the San Francisco Bay Area. And I'm going to check
just the community that I'm in, which is well I'm, I'm in a place that doesn't have any,
um, any industry, but I'm gonna type in Sunnyvale, which is just up the street from me,
Sunnyvale, California. And let's go ahead and click on show results.
And I have 32. So now I've identified, uh, potentially 32 human resource directors that
are in the computer software industry. So that's example number one. Okay. So now what I'm gonna do
is I'm gonna go ahead and reset this. I'm gonna go up here and we're gonna clear that out.
We'll clear that here, clear history. And now what I want to do is I want to imagine that
I'm a loan originator, and I'm looking for recruiters in the banking industry. So I'm
gonna go back up here this time, instead of human resource directors, I'm gonna type in recruiters,
see how we're doing this, right? And we'll go ahead
and hit. Actually, I'm gonna just without the S I think I'm just gonna use recruiter.
So a little over 2 million, I'm gonna go to all filters. I'm gonna go back down to the
industry. I'm gonna click in here at an industry and I'm gonna type in banking.
And by the way, you see that I have banking and investment banking. I'm gonna go with banking
and we'll hit show results. We got 18,000 way too many. I'm gonna go back over here to all filters.
And we will go back down to the location this time. I'm gonna go ahead and put in
the San Francisco Bay Area. I think we can expand this out a little bit.
It show results 223. So still quite a bit here of recruiters, but this is where I can go ahead
and start connecting re with recruiters that are representing, uh, banking institutions out there.
Okay. Third example, I'm a program manager, and I want to identify people that I'm connected with
on LinkedIn, who may also be program managers. So I'm gonna go ahead and hit reset for the filters.
And we'll clear this out. I'm gonna click clear here, clear history.
And now what I'm gonna do is I'm gonna type in program manager
and I'm a little over 4 million, but now I could go to connections right here. I
can make it really easy, but I want you guys to start playing with filters. So over here,
it comes up again, the connection. So, I'll just hit first connection. Well, show results 152
individuals out there that I'm connected with that are program managers. I'm going to just go down
and hit all filters again. And this time I'm gonna put just what's in the San Francisco Bay Area
And we have 80. So, this is how I can look at just who my first connections are that our program
managers out there. Now, the last example that I want to give you is imagine that I am a business
coach and I wanna reach small business owners. So I'm gonna go ahead and hit reset up here.
And this time I'm gonna get rid of program manager and I'm gonna type in small business owners.
Well, I'll just put owner and we'll hit this and we're gonna go to people.
So, 373,000 individuals out there, I'm gonna go into all filters. This time. What I wanna
do is I wanna have some, uh, soft connections out there. So, I'm gonna click on second connections
and 5400 - , quite a few. Now I'm gonna actually go
to locations and I want to put in the San Francisco Bay Area.
So, I have 383 individuals that I am not connected directly to, but I know somebody that is connected
with them. And I could use that as a leverage of reaching out to these individuals. So,
for example, I might want to reach out to this individual right here, Jesmond,
and, you know, send a connection request right off the bat. First of all, “Hi Jesmond,
I see we have a mutual connection with Alex or Jorge”… or whoever I want to go ahead and use.
I'll put another sentence or two in there and go ahead and send a connection request.
Once they connect with me, I'll have another, uh, standard email to reach out,
to, you know, start building that relationship a little bit more. So, this is filters.
So, I hope you found this video informative and useful, and if you haven't already done,
so make sure that you subscribe to this channel, hit that bell notification,
as I do upload new career tips and strategies every Tuesday. And finally,
if you like my haircut and you wanna learn a little bit more about my go ahead and email me,
thanks for stopping by. And I look forward to seeing you next week.