why don't we print nice pictures and put
them on the wall...I think what the
physical picture does it it's tangible
and I stick it on the wall and go yeah I love
that I walk past and I remember the
cold of being in Iceland and all those
other things
let's see what you getting...come and show me
we're going to have a look around viewers
I've given Adam one of my favourite
pictures the one from Iceland with the
boat on the shore there
yep....we just thought we'd follow that as a little
journey to begin with
so what happens....right first question
do you colour manage things or is it up
to the user to colour manage and get
things the right colour and ready
no, it's up to the photographer
themselves if they're confident in their
own process their workflow and they've
colour managed it fine but they've got the
option, it's part and parcel of the service
we do here for us to colour manage
for color, density, contrast e.t.c
we've written our own software to do this so
it's all in tune with the papers
machines that we use and we've been
doing it for a long time so we know
what we're talking about so yeah it's
entirely up to you. Exactly so it's
like I may have an image and think
I want that really quite warm and
yellowy, yeah, you might look at it and go
it's pretty warm and yellowy do you really
want it like that so if I said no leave
it alone it's mine i'm the one who's
creating it otherwise we could say guys
can you colour correct my pictures for me
in which case you will then give it
your best judgement, the choice is yours yep
yeah it's very easy to do so, Paul
here has got your image on screen
now so if you have a little look at that
ok so whats happening now? Paul will make
a judgment. Pauls a professional photographer
himself
he's seen many images and shoots a lot of our
sporting stuff, he's been doing it X
amount of years and he'll make a
judgment call based on if he knows the
client and what he thinks of the picture
himself and he'll know the paper
just make that image look as...continue that
vision of the photographer
so from screen he'll will make his
decisions make the colour corrections and
then he'll send it to print..ah okay gotcha
so this is a color managed service we're
doing here? In effect yes this is making sure
even things
like is the image cropped probably, you know
is that the real image the person
wants if the clients sent us the wrong
image potentially and we've had that in
the past where it's "did you really want to do
that to that picture?" should that be right
you know is that the right colour that
that's the service of a pro lab we don't
machine, we machine print things but we it's,
a human eye and an expert that looks at them
first and says ah i need to make a judgement
ok got it...so that comes out of Pauls
machine and that squirts across yeah
to the printer which is
just behind here, ok so
that's gonna come through here and then
that's going to then come on out onto
the thing here
yeah yeah much as a printer at home
like this, this is just a pro level
design for much higher standard of
printing also for speed and volume
fuji machines because we believe
they're the best and we use fuji paper because
it lasts and it is fantastic quality
now if i'm correct is the frontier's have
been around for a while and they're very very
good but if i remember correctly frontier
you're talking about...this this is silver
print yeah?
yep so we've got photographic paper going
through chemistry and coming out so we've got a
digital file coming out on silver printed
paper yep
also what we can also do these are a range
up to a certain size for our large
stuff and for a fine art ink jet stuff
we've got a room down stairs which
I can now go and show you...i think we should just before
we do, I mean what I think is quite
interesting there though is like a colour
managed thing for a fiver yeah yeah
it's pretty cool because when you think you
know the time it takes to color correct
and sort some stuff out and many people
don't have
calibrated monitors which in my opinion they
should have but you know you might be
looking at your picture at home and your
picture looks like i don't know red and
then you sort of trying to get rid of
that red by adding some cyan and
actually what you've done is you've
got a red monitor and you've completely
messed up a perfect picture you've sent it
here. what Paul will see on his monitor
is now cyan and he goes I know what
happened there and then he puts it back
as it should be so if you're not
prepared to do it yourself it's pretty
cool for less than a fiver
and obviously what you're also buying is the quality
of the print as well
so while that's cooking what about big prints
do you do some nice big killer death prints
let me go and show you.....oh baby baby lets go see...lets go downstairs
so um here's an example of how we
print, well this is the machine we use to
actually print our large
silver paper, this is
traditional photography stuff. your still printing on silver paper
yeah we do yeah and what gets me look at the size of that paper
so at the moment we haven't got a
full size print what's going on there. ah no so
what we have to do there is to maximize the
efficiency and tally up images to fit the
role because the paper comes on
10 meter long rolls and is only 14
something inches wide so we don't wanna
be wasting loads and loads of paper, I mean this is
an example print were doing just to show
you the process and normally we'd have other
tiles up there....then you
chop them up and cut them out for
individual Prints. that's right yeah. but
if i wanted say one big mega mega
print and you could do it on this thing
yes very easily yeah
and it can be as long as you need you know
if you want it
10 meters long i mean we don't tend to do
that we tend to do stuff thats
more this sort of size as an average day to day but a
60 x 40 print is not uncommon. and so like if
you've got a great big contemporary
white space living room with lots of glass and
cool stuff
and one day you're looking at Clickasnap *plug* and you
think hey i'd really love to order that
panoramic and I want a huge one. yep we can
do that here. this would be printed here. it
would be printed here and what we do is
we have because we want to tile up we'd
print three or four panoramics at a time
we'd print smaller prints and larger prints
and that would be Jay's job, the guy who runs this machine
fantastic, look at the colours in that one
viewers have a good look down there go on
have a good look down there...Fuji paper
is DP pro II and it is absolutely amazing
and it's gallery grade and it lasts for
years and years and years. show me
something else
yep come this way and I'll show you something
really big Oooooo snarf snarf snarf
this is a much larger format print, this
was actually shot by Saskia Lawson and
we're using it actually for something
internal to go on our own wall because
we love it so much
so that's huge that's what
a one-to-one life-size. actually
bigger than that to be honest with you. so it's bigger than life size!
yeah yeah yeah so this is roughly about
60 x 40. it's got a really nice feel....oh my
Scorey you do have a big one *hahaha*
Got a really nice feel. this is for a canvas, a 2 inch canvas
wrap and it's a wet print like you've
just seen but then we apply a canvas
effect seal on it. so what else do you do?
well we frame stuff do you wanna go and have a look
go on go on, show me framing, show me framing
What are you framing? what are you doing? what you doing?
so Liz is just finishing, ah so your finishing
off that and then you're getting the hang on
the back
yep and your right there's different ways that
we can actually hang and here's an
example of a....this is a double mounted
print in one of our white frames. I love that.
and white is very popular. thats a real nice sort of simple
two colour with a little black keyline
sort of a thing going on like that.the colors match
works very well. that's awesome. so do you think my things
ready upstairs and could i have my picture
looking like that please Liz is knodding
behind the picture she doesn't really want to talk to you *laughing*
lets go and have a look shall we
ok we'll go and have a look. thanks Liz
yeah look at this I've defrosted Iceland
the printers cooked there we go. so
here's a perfect example of a 16 x 12
print of your shot of Iceland. look at that!
you see how simple and easy that is so look for
what is it for the price of a pint of
crisps and a beer. I think you mean a
pint of beer and a packet of crisps *laughing*
you can have your artwork on the
wall and just reward yourself with little
memories and all that sort of thing. or you don't have
to necessarily put it on the wall but
you could create yourself a print portfolio
inside a book or just have your stack of
prints that you can play with. Theres so many
things you can play with. yes very much so
do you fancy a pint of crisps and a beer *laughing*
i'm not sure if its round the right way but yeah lets go for it
can i keep that, yeah you can keep that
ok lets go and see what we can find
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