Hey John Crestani here, I've been advertising online since 2009. I'm gonna
show you in this video how to set up LinkedIn ads. First, we're gonna set
figure out whatever your goal is, we're gonna figure out, we're gonna set up your
page, we're gonna set up an ad account and then we're gonna actually set up
some ads and we're gonna do that on my computer I'm gonna go and LinkedIn and
show you how to do everything soup-to-nuts let's go.
Now, I've been running my own internet business for a number of years. We've been doing a
couple million dollars a year for the past few years and I don't have any
employees and my whole business is based off of advertising. So, I always
experiment around with different ad networks and LinkedIn ads is kind of
interesting network that I've experimented around with. So, the first
thing you want to do is figure out what is your goal with advertising on
LinkedIn. Are you trying to find employees for a job? Are you trying to
get pressed for yourself? Are you trying to make money through affiliate
marketing or through selling a product? Now if you're trying to make money
through affiliate marketing, LinkedIn is kind of hard. There are some serious
restrictions I'll go into a little bit later that make it hard for affiliate
marketers to work out very well on it. But, that being said if, you have a very
niche product, let's say an investment field or some very high ticket item you
may be able to make money but again most of LinkedIn ads should be directed
business-to-business and LinkedIn ads don't work very well for business to
consumer items that's why affiliate marketing is hard. But
business-to-business stuff is the best if you're selling software tools or
stuff like that. So to get started, here we are on my LinkedIn page and you go to
linkedin.com obviously you want to go over here to where it says work. Ok now
just to show you to start things off though let's let's look at what an ad
actually looks like. We have the ads over here this is an ad for we work which
says office space in LA again this is a business-to-business ad because they're
advertising to people who have businesses. You see we work
and the other place where ads show up is right over here on the right side so
there's some ads that show up on the right side that are a bit smaller so
we'll come over here to work and then we'll go over here to advertise now if
you haven't set up a page for whatever you're going to advertise yet, you're
gonna need to do this first. Okay set up a company page it's very easy we'll just
click create a company page we'll say small business and you'll fill out the
information of whatever it is you want make sure you set up a company page
before you advertise because you will need a company page in order to
advertise on LinkedIn so we'll click over here to advertise and let's get
started. So here we are on LinkedIn. and you
simply just create ads. What's great is they have access to five hundred and
sixty million people on their platform so there are a lot of people that use
LinkedIn so it can be a very effective place to reach professional or corporate
audiences. Now I had set up a page called entrepreneur education which I used to
test out some advertising. And let's look at that over here okay. So, once we're in
campaign you can see it says campaign performance so for the sake of time I'm
actually gonna go straight into a campaign I've already set up for my
product which is the super affiliate system which is my training course, okay?
So you want to make sure we're in campaign groups get out of that you want
to go over to campaigns the main spaces you'll be working as campaigns and ads.
So I'm gonna click over here and we see biz op webinar. So I'm gonna go
in here and click manage so when I mouse over just click manage right there. if
you want to create a new campaign, you would select create campaign right there.
But you're gonna actually get to see a campaign that I already set up which is
pretty pretty good and you'll see some of the targeting that I use in my
advertising campaigns. So here it is I set up some countries
that I know convert very well for my product. I included you know some smaller
expat countries and also United States and Canada. Now what's cool about
LinkedIn is you can add job functions. So if you know there's typical jobs that
people do that use your product, you can add those job functions. It's really
exciting. So if I know a lot of people that I am marketing to our interest in
entrepreneurship, I can simply add that in and test that out.
Let's just advertise the people in entrepreneurship
Now then we can also target people by age so you can target people by age
categories you just click Add member age and whatever age your users are, that's
great. You can target by gender again you simply check the box and you'll see the
target audience size will change based on how what your targeting settings are.
What's great is it also gives you an estimate of your click-through rate and
how many daily clicks you can expect this helps you forecast your results in
advance to give you an idea of how much money you can make. So for instance if
you know that a certain affiliate product you're selling has a 1%
conversion rate you know that you can expect you know from 200 clicks, you can
expect about 2 conversions per month. Now that's not a lot. Two conversions per
month unless you're selling a product that has a huge huge price tag but this
is great because it gives you an idea of you know it depends on what is your goal
if you if you are marketing a product and your goal is to get you know 50
new lead or a hundred new leads a day and you know your landing page has a 20%
opt-in rate, then you know that you need to then you need to reach you need to
get about 500 clicks per day. This 30 day click number would need to be about
15,000 for you to support your company's marketing efforts. So that would give you
a real good idea of how to do your audience sizes and how to test
everything based on you or your company's goals. Okay so in my case I use
a video ad again I'm selling a what's called a complex product and video just
always works better it always works better I've never seen an instance where
a good video ad it works doesn't work as good as a good image ad. It tells a story.
If an image is worth a thousand words a video is worth a thousand images. So it
just there's no comparison and videos if they you know they don't cost anything
more to advertise. Now I always leave this off the LinkedIn audience network
places your ads other websites around the internet based
on your targeting preferences now unless you're doing something like remarketing
or whatnot, this won't be very effective again the rest of the Internet is a big
scary place you you have a very controlled environment within LinkedIn,
but the opportunity for fraudulent advertising spend to happen outside of
LinkedIn, greatly increases. So the way I do advertising is I always focus on the
main platform first in this case it's linked in and get that profitable and
get that working. And then if I want to try to increase volume I would enable
this this LinkedIn audience network to see if I can get more sales for my money.
In this case I'd select I'd added conversion tracking and I selected
maximize for clicks and I set my bids to automate it. Let's go into the next. Now,
here's an example of the advertisements that I used for my own advertising
campaign on LinkedIn. And if you want to see a preview of my at here we're gonna
preview it right here. So you see I did entrepreneur education, I have a video
how to make money online and I used a tagline that I know works from my
facebook advertising. So my goal is to get people to sign up for for my webinar
which if you're watching YouTube you can also sign up for a free training the
links in the description. But this is how I advertised my course on LinkedIn. They
can also view it on mobile but I don't believe I was placing any advertisements
on mobile devices. So that's how I used LinkedIn ads and LinkedIn ads can be an
effective place to advertise for your business. But generally speaking, I would
stay away from LinkedIn ads if you're advertising a product that is B to C or
meant for consumers. If you if you have a product or a tool or a software that's
helpful for businesses and business owners, LinkedIn can be very valuable. So
that's where I would focus on LinkedIn if I were to test it again one major
problem I have with LinkedIn, is that they do set a bid, they have a bid floor.
So if we if we went back here a second, we would see that
if I set a maximum bid, so do you see this right here. Bid needs to be at
least four dollars and twenty-five cents. Let me zoom in on this because this is
actually a really big problem with LinkedIn advertising which is why I
don't believe it's a good place to advertise. See this right here,
bid needs to be at least four dollars and 25 cents. Now that's pretty nuts to
be paying four dollars and twenty-five cents minimum for a click is outrageous.
You can make money from that on I mean I I spend about four dollars per
click on Facebook and it works out. But it's not where you start. It's not where
you test. You work up to being able to spend that much with an optimized
campaign. It makes no sense why LinkedIn is requiring such a high cost per click
and they don't even have that many advertisers. So this is outrageous and
until they get rid of their bid floor that's what this is called a bid floor
meaning you can't the floor is set for twenty five
I don't think LinkedIn is a very effective place to advertise unless you
are selling business-to-business goods and services and tools and software that
are very expensive and have a very large value. That's my take on LinkedIn ads.
Hopefully you learned something from this video. If you got some value from
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