- At Leatherman, one of the consistent mantras
has been getting closer to the consumer.
Delivering a personalized experience for each consumer
is more important than ever.
We wanted technology that could allow us to do just that
at every step along the consumers' journey.
We're collecting lots of data, including demographic data,
behavioral, transactional.
And so, we needed a strong technology platform
that could gather all this consumer data,
provide automation, leverage AI,
and create actionable value-add activities
for the business,
and deliver a best-in-class experience for the consumer.
Dynamics 365 was the best choice to make this happen.
We can then leverage that data to create personalized
journeys across all kinds of channels.
From social, to email, to any point of engagement.
Privacy and regulatory considerations
are very important to us.
We operate in Europe, so GDPR is a huge concern for us,
as well as here in the states with CCPA.
We trust Microsoft with our customers' most sensitive data
because we know that they have
the world class systems in place to keep that data secure.
One of the biggest benefits out of our partnership
with Microsoft and Dynamics 365
will be the ability to reach global consumers efficiently,
at scale, and ultimately delivering
the right message, at the right time, to the right consumer.
- In Vitaldent we have more than 300 clinics
all over Spain and Italy.
Personalized communications are important to our customers.
It's really important for us
that they feel that we care about them.
We're not offering a product,
we are offering a medical service they need.
So deliver the right content in the right moment
for our patients, it's a key.
We have chose Microsoft as our trusted partner
because we thought that it is the best tool for our needs.
Dynamics 365 help us to personalize
and deliver and connect experience to our customers.
The implementation of Microsoft Dynamics for Marketing
has helped us to increase our performance and revenue,
and also gave us a better view of the results
of the campaigns.
And the ability to segment and give campaigns
in multiple channels at the same time is the key of it.
It's helping me to get better to know our customers.
To have a quick response to my patients.
Our patients really appreciate it,
because they feel that we
really care about them and we are close to them.
We are identifying what a patient
will need in their lifetime journey with us,
and give it to them before they ask it.
- We work with clients all around the world
to find the best yacht for their needs.
Our clients are extremely private individuals.
We operate in California, and Europe, and other countries.
So, we have to comply with GDPR and the CCPA.
And so, it's very important that we keep our data secure,
and safe, and in our hands and not in any third-party hands.
So the main reasons we chose Microsoft:
number one is the security; privacy; trusted.
Using the Dynamics for Marketing,
It allows us to know when our clients
like to engage with our message,
and that's become a key
to know the right moment to send that email
or to pick up the phone and call the client.
It really builds an entire profile about the client
with our own data.
We're able to know all about our clients
at a touch of a button.
That's a competitive advantage.
And being able to tie that together and keep that data,
we are able to see what really works
and then invest more into that
and tracking the ROI of all of our marketing activities.
While we might be selling and chartering yachts,
we're really a data company, right?
And that data is really the value in what we do.
It's a value in the company.
Knowing everything about our clients,
about the products, and about our sales people and teams.
Having that all in a single system
gives us a pretty big competitive advantage.
Data is our gold mine.
From 2020 to 2021,
our yacht sales is up 54%.
Our charter brokerage is up 35%.
Our revenue year over year is up 129%.
And all of those departments rely on these tools every day
to do their job, which is amazing.