I can give you the best advice in the world on how to write
a great cold email.
However, if your clients do not see that email because it
ends up in the spam box.
Everything that we're doing is wasted.
This video is brought to you by email 10K learn how to book
meetings with billion dollar Brands and take your company
to the next level and email 10K.com.
So in today's video I want to go through four things that
you can do to avoid the spam box in 2020 we go through this
in more detail in our course email 10K, but today, let me
give you the broad overview.
So hopefully you can save some of your cold email campaigns.
The first thing I want to answer is how do you know if your
emails are ending up in spam?
The main thing that I look at is the open rate.
So you're sending with your cold email tools and you're seeing
that your open rates are nine percent 8 percent even zero
percent on some campaigns.
That means your emails are in spam.
If you're getting open rates of 25 to 30% All that means
is that you need a better subject line and you can easily
get up to 60 70 80 % like we've seen for so many dozens of
clients hundreds of clients now, but if your open rate is
under 10% that means single digits you may be getting marked
as spam and here is how to avoid it.
The first thing you want to do is use a new domain when starting
out a lot of people when they start sending cold emails.
They'll just send with their main domain name domain name
being your main website.
So if my main website is email 10K.com if I was a newbie,
I would say I'm going to send cold emails as Alex at email
10K.com the problem with that is when you are just starting
out with cold emails.
You're going to screw up.
I screwed up so many times when I was sending out cold email
campaigns. You'll send typos.
You'll send to the wrong leads.
You'll make all sorts of mistakes that will make you landed
Spam box if you're not careful, so If you send with your
main domain name you risk losing this domain that you spent
so much time creating.
So set up a new domain when you're starting out forward that
domain to your main website.
So it actually looks real and go from there.
The second thing you want to do is it's not enough to just
create a new domain congrats.
You have that good job, but we need to warm up your inbox.
And the reason why you want to warm up an inbox and what
that means is the algorithms that manage whether your email
is Spam or not look not just at the current campaign.
Yes, but especially if you're using something like G Suite
or Outlook, they'll look at your past email activity and
try to use that to judge whether you are a spammer or not.
So you warm up your inbox that means sending emails to friends
and family getting them to respond to the emails getting
them to Mark.
The emails is important and you want to do this for about
two weeks.
Send normally mails get the responses sign up for newsletters
Etc to get your inbox nice and warm so that when you start
sending your cold emails Google thinks you're an actual person
and not a spambot what you're not you're not spammer.
We don't send spam here.
We send customized cold emails that actually get responses
from billion dollar Brands and major corporations and actually
in our course email 10K.
We have an email warm up group where everybody in our course
comes in and we email back and forth to warm our emails up
and that's actually one of the most valuable things about
the course and the private Community, especially if you're
sending a lot of cold emails, there are also tools to do
this and we recommend a bunch of stuff in our course.
So check that out.
But the bottom line for you is warm up your inbox before
you send any cold emails.
The third thing you want to do is customize your emails the
less automated your emails.
Look the less likely they're going to end up in spam.
Google can see what you're sending.
So if you send a hundred or thousand emails that are identical
Google will take that email shove it in the spam box and
no one will ever see that email again sad times.
However, if you customize the first line make sure the first
name is going to the right spot and even customize the body
of the email you will have a higher chance of Avoiding the
spam box.
The more unique each email is that you send the higher the
chance that it'll actually get through to your recipient
to the client and the lower the chance you'll get marked
as spam and I recommend customizing the first line at minimum
if not customizing the ideas in your two ideas email Etc.
And again, all of that is in Email 10K or on other videos
in this channel we've talked about this a bunch of times
I did a video on first lines does a ton of videos.
You can check out and the last thing you want to do to avoid
the spam box.
Is send relevant emails because all of this does not matter
if you get marked as spam manually you can avoid the computer
detection and end up in people's inbox.
But if you're sending emails to the wrong person or your
emails look like they're spam you will get marked as spam
manually and that makes everything that you just did a waste
because you're going to end up in the spam box.
Anyway, so send yourself copies of the emails that you're
sending to people open them on your phone open them on your
laptop. Make sure that you would not mark this email as spam
if you Pretend that you didn't send it pretend that someone
else sent it to you and ask yourself.
Would I mark this email as spam if I saw it in my inbox and
if you would redo it sounds simple, but you're not going
to want to rewrite your emails and that is what is going
to lead to spam.
So just make the promise now that even if you put in all
this hard work up front, if you do this final test in your
email still look spammy just commit to the fact that you're
going to have to change something around this same point.
You can also get marked as spam if you send irrelevant messages.
So for instance, let's say you write the perfect.
Act cold email selling Facebook ads to e-commerce companies,
but there's a couple agencies on the list those agencies
might Mark you as spam and kill the entire campaign.
So check your leads and make sure that if you're sending
to e-commerce companies that all of your leads are e-commerce
companies that also goes for the bounce rate meaning if you're
sending to e-commerce companies and 15% of them are fake
emails that will bounce that is also going to put you in
the spam box.
So check your leads to make sure that they're real and that
they're going to the right type.
Of person and you should be good to go to review.
Here's how to avoid the spam box in 2020 use a new domain
when starting out warm up your inbox customize your emails
and send relevant emails.
You do those four things.
You're going to be good to go.
This video is brought to you by email 10K.
If you want high-paying clients without spending money on
paid ads you might want to watch this.
I'm Alex Berman, and I've been able to grow a Services business
by over 1 million dollars in revenue and get to work with
billion-dollar Customs.
For instance you ever built a website for A restaurant you
might get $500.
But if you build that same website for a financial services
firm, they will pay you $50,000 for the exact same website.
And that's what this presentation is all about.
So click the link below enter your details and check out
my presentation.
It's already helped hundreds of business owners and even
complete beginners.
So again, make sure you click the link below and let me help
you get started.
Thanks for watching the video smash that like button to encourage
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It really helps.
So please do that subscribe for more videos like this.
We do a ton of content on b2b selling.
How to increase sales for your agency's cold emails whatever
anything around growing your business as long as you sell
to other businesses the videos on this channel will help
so subscribe.
Check out our past content and leave a comment down below.
Are you having spam issues?
What are you dealing with right now when it comes to sending
cold emails, let me know down below.
Thanks for watching.
I'm Alex Berman.