the world of graphic design is more saturated than it's ever been before
with millions of designers logo design artificial intelligence and countless
template websites so how can you stand out from a crowd as a graphic designer
tune in today to find out the tips in doing just that for your graphic design
career now the first way to stand out is to be slightly quirky and that means
just being a little bit odd or just being a little bit indifferent but in a
good way everybody's gonna turn their heads to see this clown walking down the
street how does this apply the graphic design and your career now you make it
start with your title because many designers use their actual names as
their brand and this is totally fine if it's done correctly but you can come up
with something really really more memorable and fun and more quirky case
in points my satori graphics brand the word Satori makes you know it invokes
interest and intriguing people and also its memorable to other brands such as
template monster I've added the word monster into the brand name to give it
just an extra bit of edge of memorability
and also these quirky techniques stick in the minds of the people and they do
help to make you stand out in a field of graphic design you must choose wisely
because it needs to be relevant to your business in your career and also of
course you as yourself and this next one is crucial and before you enter into the
field of graphic design you should understand who you're selling your
services and your artwork to and I would a used-car salesman go and try and sell
a cheap beat-up pickup truck to a millionaire
nope of course he's not going to do that because it's a waste of time and efforts
a millionaire is not gonna buy a pickup truck when they can afford to buy a
Mercedes or you know an Aston Martin or something you need to know your skills
and your passion within design and then target those skills are the right people
pretty much as simple as that I understand the target markets and then
you can stand out within that niche itself so this next point seems a little
bit harsh on yourself as a designer in in terms of time but I feel it's
important to push a large quantity of your time and your energy it is
something very specific pretty much each successful designer does this and it
could be that you spend time every single day creating specific content for
social media or maybe you're that designer who's always following up with
clients to see how they're doing you know as Casa Colina about their past
projects or maybe you're known as a designer who who delivers on what they
actually offer but find something that you can be known for something very
specific that people instantly recall back to you as yourself this is
something clients can rely on and it's also really memorable to everyone else -
nose points is sort of a gray area as a personal preference to an extent but
yeah just use social media for business have a business account across the board
of all platforms set aside from your private social media accounts however do
add a touch of personality to your business accounts so maybe just like
take a selfie of yourself with your work or make a gif of you creating something
or maybe just a picture of you headed on a trip somewhere
but do add a touch of personality to you some of your business posts and I do say
some because you don't want to overdo it on a business account and you don't want
to seem like a narcissist if you're a business it's not a place to show off
your life
and yes of course themes you're going to want to have a
super established theme throughout the entire graphic design career from social
media to your logo to email newsletters to everything in your business that
needs a theme there could be a choice of color it could be a style of layouts use
of shape there are so much potential there for you know a theme for your
graphic design career but you really do need to try to establish a theme that
works for you and your business please do take notes from today's video work on
them and implement them into your graphic design career I've got longer
content coming this week today's video is pretty short but it's useful if you
actually apply these points to your graphic design career I'm pretty sure
you're gonna get a lot more recognition you're gonna stand out more and you're
gonna get more clients in the process there's no use being that designer who's
you know copying the same style the same layout the same social media artwork
page that blends into a notion of just designers and creators you need to stand
out for the right reasons B I'm Tom Satori I hope you have a great day until
next time guys design your future today peace