Most Persuasive Color In Your Wardrobe Using Color To Influence Persuade & Create Trust
[0:00:00]
Hi!
I'm Antonio Centeno.
I'm the founder of Real Men Real Style.
Gentlemen, today we're going to be talking about can the color of your clothing affect
how people perceive you?
Basically, is there one color out there that is going to make you more persuasive, is going
to make you be perceived as being more accurate, and therefore could actually increase sales,
if you're giving a presentation, could make you seem more like an expert?
Okay.
Before we get into that, guys, I'm going to ask you to subscribe to my YouTube channel.
By clicking on the "subscribe" button, you're going to get these videos delivered right
to you.
In addition, if you like this, if you find it useful, I would appreciate the like on
the video.
If you want to learn more, I've created an entire article over at Real Men Real Style,
which I'm going to link over to the studies and I'm going to support with more additional
information, so go check out the article.
This is based off a 2014 study that appeared in the Psychology & Marketing journal and
what they found is yes, there is one color that a person can wear that they're going
to be perceived as more accurate.
Why that's important, because if you're perceived as more accurate especially in sales and in
business, you're going to be more persuasive.
What's that one color?
Red.
Yes, I've been playing mind games on you the entire time, but the color red -- the studies
are amazing.
Let me go ahead and just talk about it really quick.
We had two studies, two separate men, and what they had is one gentleman is wearing
a white sweater, another one is wearing a red sweater, took a picture, same man, and
they give the exact same information.
It was a persuasive piece that he's trying to convince them of the point.
You see the picture, same guy, just different colored sweaters.
What happened?
Consistently they showed that the man in the red sweater was perceived scientifically -- this
was a statistical amount.
Wow!
This guy is going to be more -- he's more accurate.
He's more persuasive.
And so, this got them thinking.
"Okay.
The only difference in this entire study was the color of the sweater," but that was a
pretty in-your-face, a pretty bright color -- it was a big spot.
What happens if we make it smaller?
What happens if it's simply a tie with a dark-colored suit?
Again, they found that it had the same effect.
How does this apply to us?
Any amount of red that is not out of the ordinary -- because if you try wearing a full red suit,
you're going to be perceived more as a clown and I think that that's going to have a negative
effect on you, but if you wear it normally in context with the presentation, you are
going to be perceived as being statistically more accurate.
By the way, the other color of the tie was a light blue, so if you want to be more muted,
that's cool maybe if you're back up or if you're not trying to persuade, if you're trying
to support, but if you are in the poll position, if you're giving a presentation, if you're
in sales, if you are in a sense trying to convince someone that you're an expert, that
you really know what you're talking about, add just a bit of red, pocket square, tie,
maybe a sweater underneath.
Don’t overdo it, but red will make you be perceived as more persuasive and more accurate.
Again, why does this happen?
Well, red throughout human history has been a sign to potency, to power.
It's one of those things that politicians have known for a long time, so use it to your
advantage.
Don’t go overboard with it, but the power of red.
Now, if you guys enjoyed this series when I'm talking about color, you probably know
I've got an entire series on color over at Real Men Real Style.
Go check it out.
I've done other videos on this one.
I'd be doing videos on black and some of the other colors and what happens when you wear
those colors and how you can use it to your advantage because that’s the goal here at
Real Men Real Style.
Guys, it's not so much about the clothing.
It's about you understanding the science, the military history, where this stuff comes
from so that you can dress with confidence, not rely on all this fashion advices being
thrown at you, and you can use clothing, you can use communication skills to get what you
want out of life.
Go check us out at Real Men Real Style.
It's a great website.
I enjoy putting it together and I'd like to see you over there.
Take care.
Bye.
[0:04:26] End of Audio