- All right, welcome back to the channel.
Max Tornow here.
In this video, you will learn how to make $10,000 a month
as an online coach or as an online service provider
without a big brand.
So after watching this video,
you'll know exactly what the wrong way is.
You'll also know exactly what the right way is,
what pitfalls you have to avoid,
and the literal steps that you need to take
in order to get to your first $10,000 a month.
I've done this very, very easily with my first business,
with my second business.
I've done it a couple of hundred times with my clients
over the last couple years.
So if you like the idea of making money,
if you like the idea of making money,
being your own boss and really helping people,
especially if you like the idea of doing all that
without needing a big brand, then this video is for you.
Pay attention, let's get started.
Have you ever wondered whether there's more to life
than a meaningless dead-end 9:00 to 5:00 job?
Have you ever dreamed about breaking free,
traveling the world, making good money
while not having to worry that you could get fired?
My name is Max Tornow and have attained that freedom
and have attained that security.
No more office dress code, no morning commute, no boss.
This channel is for you, so here's to your freedom.
So on this wonderful whiteboard,
there's one thing you can see right away.
You do not need to have good handwriting.
The other thing that you can see is there's a wrong path
and there's a right path.
Let's talk about the wrong path first.
Here's what most people think.
They think the first thing that they need to do
is they need to build a big brand.
And here's the problem with that.
Number one, people think they need a big brand
because they see all the influencers out there
having the cool jet set lifestyle,
and they're making all the money
and they all look so good and happy.
First of all, I work with a lot of influencers
and I'm being contacted by a lot of influencers.
Literally most of them are broke.
There's people out there with over a million followers
and I'm asking them, "Hey, you have a million followers.
You must be probably doing very well for yourself.
I see you with the cars, with the hotels,
with the traveling, what would be your goal?
What would be like your ultimate goal revenue-wise a month?"
There's literally people with over a million followers
and blue checkmark say,
"My ultimate goal in life would be making $10,000 a month."
And I'm like, "Dude, you look like
you're already making millions."
And then they're like, "Yeah, but I only get this stuff
for free from the companies.
I'm spending all my time writing companies
if I get to try their stuff for free
so I can post it on Instagram."
So get away from that thinking, because again,
like if there's influencers out there
with millions of followers, dreaming of making 10K a month,
meanwhile, I have clients who are complete nobody
making 10, 20K a month without even a website,
let alone a big social media
than you see what's actually going on here.
So people think they need to build a big brand
and not just realize a road downwards but anyways.
They think they need to build a big brand,
which already is a bad idea.
Do I have a red pen?
No, let's use the green one.
It's a bad idea.
Why is that a bad idea?
Because it takes months, if not even years to build that.
Why would you spend months and years of painstakingly
building a big brand while you're not getting paid?
It's stupid, it's silly, right?
I don't recommend you doing that.
And then what they usually say is they have a big following,
a hundred thousand followers and so on and so forth.
What they wanna do then
is they want to either sell an info product, right?
That's like usually a video course or something like that,
or they wanna do an ebook, an ebook course
or something like that,
or even worse nowadays, this is the big new thing, apps.
And it's just so whack.
Think about it.
What's an info-product usually cost?
Yeah, it cost, I would say, between a hundred bucks
and maybe 600 bucks, 600 bucks.
That's already like the premium info products
that people are trying to sell.
Ebooks, usually between 10 and 50 bucks.
Again, excuse my handwriting.
I could use some coaching on that.
And in apps is usually around the 9.99 to 29.99,
just out of my own experience of messaging
with a lot of these folks per month.
Now, if you really think about it,
if you wanna make 10K a month,
you're selling an info product for a hundred bucks,
how many people do you have to sell to?
Well, about a hundred?
And if you really multiply a hundred times 10,
it's a thousand, if you multiply
times a hundred, it's 10,000.
So you have to sell to 100 people every month
in order to make 10K a month.
Now here's the trick.
Here's where it gets really interesting.
Selling something for a hundred bucks
or selling something for a thousand bucks
is literally the exact same work for you.
You have to convince somebody that's very cheap
to spend a hundred bucks on you, which is already bad
because somebody that has to be convinced
to spend a hundred bucks is usually not your ideal client,
because they usually don't execute.
And you have to just, like you have to convince somebody
to spend a thousand bucks on you, right?
It's exactly the same work.
You have to do the marketing.
You have to do the sales.
You have to find someone that has a problem
that you can fix, so on, so on and so forth.
So I'd rather, and we're gonna get to this point here.
We can write this here.
A thousand dollars per client, right, one, two, three.
I'd rather convince 10 people
to give me a thousand dollars a month
than having to convince a hundred,
or even easier, I convince five people to give me 2000.
Five people in one month, five people in around 30 days,
that's not too difficult.
That's about one, one and a half people per week
that you have to "convince" and boom,
you already get into 10K a month.
Ebook, I mean, think about that.
So you have to talk to even more people to agree.
You have to convince even more people.
Apps, I mean, someone gives you 30 bucks per month.
You have to convince so many people to get that.
It's a stupid idea.
Plus here's the most important point.
Can we zoom in here and post?
I'm gonna zoom in on me here
because this is an important point.
People who spent 29.99,
people who spent a hundred, 200, 300 bucks,
what is their level of buy-in?
How much do they care?
How much do you care about this video that is for free?
How many have already exed out?
You can literally look at YouTube statistics.
People end up dropping after one to two minutes
because they don't care because it's something for free.
They don't value it.
How much do you value if somebody gives you a free pamphlet?
You walk down the street, somebody gives you,
here's our new magazine.
Here's a free magazine.
That could be amazing information that magazine.
We don't value it because it's too goddamn cheap.
How much do you value the $1 burger at McDonald's?
Imagine you would get the same burger,
the same type of burger in a restaurant,
they charge you 50 bucks for that burger.
All of a sudden it would taste better.
You would value it much higher, right?
Just like people don't value free content.
If you would charge, instead of 100 bucks,
a thousand or 2000 bucks, people value it much higher.
They say, "Hey, I paid two goddamn grand for this."
So what do they do?
They pay attention to what you have to say.
They make sure that they execute.
They make sure that they reply,
that they actually implement the steps that you give them.
That means they get better results.
While the person here who pays a hundred bucks
probably doesn't even log in after a week
into your little info product.
At least the chances are much higher
that that person still executes.
That means the client gets happy.
That means you have a higher success ratio
with your clients.
What does that mean?
Happy clients do two very important things.
Number one, they refer you to other friends.
They say, "Hey, I'm getting great results from this coach
or from this trainer, you should work with them as well."
And number two, they buy from you again.
One of the big reasons why at my company
and all the companies that I'm helping, that I'm supporting
are doing so extremely well,
even in 2020 in times of COVID
and pandemics and so on and so forth
is because we have such a high rate of recurring customers.
Our clients keep staying with us even after months,
sometimes even years, because they just say,
"Hey, I'm getting great results.
Why would I not keep working with them?"
Another point that I didn't even talk about, testimonials.
Happy clients leave you testimonials.
They leave you good reviews,
which is of course good for your marketing.
You're not getting a testimonial from a $29.99 app,
only losers buy this, and losers don't execute.
Losers are the people that you don't want to work with.
Quite cocky here but you get what I'm saying.
This is a very, very important point, so...
This is the wrong path.
This is the wrong path because number one,
doesn't make you a lot of money.
Number two, people don't get results.
And number three, even if you do wanna get to 10K a month,
it's gonna take you months if not even years,
that you are gonna spend your very valuable time
and energy on.
The right path, what is the right path?
We've kind of talked a little bit about pricing here.
How do you even get to this price?
And then of course you're not selling the same product
just to make it at a higher price.
No, what you do
is you actually offer coaching or consulting, all right?
You actually offered it.
In the beginning, you offer one-on-one, right?
We can write that here.
In the beginning, you offer one-on-one.
Later on, you're gonna transition into group coaching
plus support via people that help you.
Support via team members.
Now this is key.
Number one, coaching five people via one-on-one
is pretty easy.
I'm coaching definitely more than five people one-on-one.
What you have to understand is people think,
oh, I'm gonna be on the phone all day with these people.
So much work.
I wanna have the passive income.
It isn't really like that.
What I'm usually doing, and this is something that we teach
is most of the time,
you're gonna to be coaching these people on WhatsApp
or on Skype or via just different types of messaging.
It's not that these people are gonna sit on the phone
with you all day.
No, they have things that they need to execute.
You will then serve more or less
just as a sort of cornerstone where they reach out to you
and they say, "Hey, you gave me the task yesterday.
I finished the tasks.
What do I do next?"
And you're like, "Okay, good, now do this."
Or they say, "Hey, I have a question about this and that.
Can you answer me that?"
And it usually doesn't take you very long.
I get most of my work done for my clients support
first of all, because I love doing it.
And I'm on there, I'm basically here in my home office
or at my real office all the time anyway.
And oftentimes even when I'm traveling,
while I'm at the airport, while I'm waiting for an elevator,
boom, helping some client,
boom, next thing I'm stuck in traffic,
boom, helping some client real quick.
And that means the clients are continuously executing also
because they are taking this seriously
'cause they paid a lot of money
and they always are able to get to the results
because you always show them the feedback
that they need to show you.
Kind of like you always help them adjust along the way
to their end result, it's very, very simple.
Later on, you can switch over to group coaching.
Once you're making more than 10K a month,
you can start making hires and so on and so forth.
This is more advanced stuff that we're teaching our 50K
to 100K a month clients how to hire an A-player team
that can help them.
Overall from my experience,
'cause I'm sure you'll be asking,
how do I get to 100K a month?
How many people do I need to hire
overall from our experiences
between three to five team members that you have,
and then you can already bank 100K a month?
But even with three to five team members,
your profit margins are around 80%.
Meaning you have maybe 20K of expenses, but at 80K of profit
every single month.
And that is why online coaching and online service providing
is considered one of the highest profitable
business directions that you can go into.
Anyways, we've talked about the right paths.
We've talked about the wrong path.
And of course also here,
how do you even get to these clients?
That's the most important apart.
That's what everybody's gonna ask.
Direct outreach.
I'm gonna talk about this in a second,
but before, you probably have your phone in your hand,
go give me a follow in my Instagram account.
This is not because I need a lot of followers,
but it's great for you because I'll be replying
to all the DMs, so if you have any specific questions,
feel free to send me a DM on my Instagram account.
I'm posting on there literally every single day
on the stories, every single day on the feed.
I'm dropping a lot of value nuggets that can help you
find the right path and so on and so forth.
Also the other Instagram profile
that I strongly recommend you
is the Freedom Business Mentoring Instagram profile.
On there we share our most inspiring client stories.
We also share more value nuggets on building a business
and so on and so forth.
We're gonna show both Instagram accounts here.
Go give a follow.
It will help you a lot getting to the right path
and understanding this, what I'm writing here much deeper.
So if you haven't done that yet, do that now.
And let's get to the direct outreach part.
What is direct outreach?
So here, you're basically trying to build a brand
and trying to almost trick people into going to your website
and then buying something from you.
Here, the direct outreach is literally the most direct
and simplest way that you can get to your first clients.
And this here
is something where you do not need to have a brand.
You do not need to have a lot of followers.
In fact, you don't need any followers.
All you do is you find out where the people are
that you could potentially help.
Where are these people online?
Maybe potential Facebook groups, maybe they're on LinkedIn.
Maybe they're on forums.
Maybe they're on Reddit.
And all you have to do is find the correct way to reach out
to these people via DM,
make them excited about working together with you.
You jump on a call and then you close.
Now what we do in our beginner program,
the Freedom Business Mentoring program,
we give people scripts.
We give people guidelines.
We tell them exactly what they can write,
we tell them exactly what they say on the phone.
And then they can very, very easily
get to their first 10K a month.
We've done this over and over again.
We can show some testimonials here.
Editing team, you guys can edit that in.
We've done this over and over again.
Feel free to check these guys out.
Feel free to check their background.
See if they have a big YouTube channel or anything.
They don't, all right.
Some of them have moved on
ever since they're in our advanced program
where we do teach them how to build a brand
and so on and so forth.
But none of them had that in the beginning.
None of them even has a big YouTube channel now.
The folks that we have helped build a YouTube channel,
they have very small,
but highly, highly lucrative YouTube channels.
This is a very, very important point.
Let me check my notes here real quick.
Oh yeah, and most importantly,
once you're making the 10K a month here,
once you're on the right path, you're making 10K a month,
what you do then is you use social media as a leverage,
as a multiplier, all right?
Social media as well as paid advertising, right?
This is also something that a lot of people think,
"Oh, I need to run ads already to get to 10K a month."
You don't need to have that.
What you do with all these is as a multiplier.
What does that mean?
Well, once you're making 10K a month via direct outreach,
then you build social media, then you start using paid ads.
I'm not against using social media, not at all.
I have a relatively big social media as well,
like 80K followers or something like that on Instagram.
And I think this channel, did we crack 100K already
or something on the YouTube?
I don't even know.
Like 80,000 on YouTube or something as well.
It's nice to have, but it's the wrong way to start.
That's what I'm trying to say here.
So later on, once you're making 10K a month,
then you start social media, and then you start paying ads
and therefore you scale it up to 30K, 50K and 100K.
We have seen clients get up to 30K already
just with manual direct outreach.
But then after that, you use all these things,
all these nice social media tools as a multiplying effect.
By the time you're starting to build a brand,
you're already making money.
You're not wasting your time.
You're already having clients.
You're already getting better.
You already have a lot of word of mouth referrals.
You have a ton of testimonials.
You already know that what you're doing
actually brings value
and is actually something that people want to buy.
And that's how it goes.
Now, if you say this roughly sounds good,
but how exactly do I start doing the direct outreach?
What exactly do I write?
If you really want to know,
then I'm gonna put a link down in the description below
and you can use that link to book a free consultation call
literally with me or with an expert coach from my team
and we'll be sharing that,
of course, because you don't want to do the wrong things.
You don't want to keep hammering your head against the wall
and try to figure it out yourself.
It's gonna take you months if not even years.
The shortcut is click that link down the description below.
The link brings you to a page, read through the page.
If you cannot focus to read through a page
for five to seven minutes,
then you probably shouldn't try to start a business.
And at the bottom of that page, there's an application form.
You fill it out, it takes you two minutes to fill that out,
and then you can book the exact date and time
where you want us to call you and right off the bat too,
what we're gonna talk to you about on that call
is not some watered-down mainstream BS,
some generalized advice.
We're gonna go hardcore.
We're gonna tell you exactly the steps that you need to take
in your specific situation in order to start making
your first success as an online coach
or as an online service provider.
I've done this hundreds of times before.
My team has done it hundreds of times before.
It works, and of course,
we're gonna give you customized advice
for your specific situation.
You'll be talking to a real person, all right?
Not some automated machine or something like that.
And because we're obviously only human beings,
we can do only so many calls per day.
That means if the link still works and it brings you through
to the page, we still have a spot open for you
because we do have limited spots.
Now, so if basically, if you are someone
who spends hours of their day in a cubicle job,
you're doing the 9:00 to 5:00 thing, you're commuting,
you feel unfulfilled, you're not making the amount of money
that you feel that you deserve, then this call is for you.
Like I said, link down in the description below.
Let's talk to you very, very soon.
Thank you very much, and bye bye.
- Hey FBM, I recently just hit 5.5K in sales.
A crazy milestone for me.
If you just started
or you're not getting good results right now,
just really listen to the coaches guys.
Just keep trying stuff, like keep trying and trust me,
you'll get there.
You'll figure it out.
The ball is finally rolling for me and it feels great.
I'm really understanding how to talk to my audience,
how to get them on calls, how to actually close,
how to do sales, all this stuff.
And it feels amazing.
And I just started out, okay?