what's up guys it's tom welcome back to
the lab
welcome back to another video welcome
back to
my life now today's video is very much
a how to help you out kind of deal i
recently had someone in the comments
section of a previous video
asked me how to set up conversion
tracking
in facebook's ad platform so today
that's exactly what we're gonna do
i'm gonna show you how to set up
conversion tracking
on your landing page using facebook's ad
platform
so that you can track using your
facebook pixel who is converting
from your ads to drive traffic to your
spotify profile
now what is conversion tracking in short
it's basically a way to set up a system
of steps
that tells facebook exactly what you
want people to do when they see your ad
in our case what we want to do is we
want people to see the ad
click on it go to our landing page and
then when they go to the landing page we
want them to click a button
to either go to spotify or apple music
and then go to that platform
to listen to our song and what we want
to do is tell facebook
that the number one thing we want people
to do
is to click through on one of those
buttons once they reach our landing page
that's how we want to optimize our
campaign so that we get the most bang
for our buck
you want to ensure that the people who
are seeing your ad are actually ending
up on
spotify so that's why we want to set up
conversion tracking and we want to use a
conversion campaign
before we dive into all that i want to
remind you as always to please
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keep putting out hopefully
i'm going to keep trying my best so
moving on so setting up
conversion tracking in facebook's ad
manager the first way i'm going to show
you
is by using facebook's event setup tool
we're here in the ad
platform and the first thing we're going
to do is go to these nine little dots on
the top left
that's labeled business tools you're
going to go to the events manager
once we're there we're going to go to
settings on the far right at the top
scroll down and go to open event setup
tool underneath the heading event setup
now what we're going to do here is we're
going to put in the address
of the landing page that we're sending
people to from our
ad so when they see our stories ad on
instagram facebook messenger when they
click
listen now this is the page that they're
gonna land on
so that's the address we want i've
already got a test page pulled up that i
made just for this video
and i'm going to copy the address and
we're going to enter the website url
here paste and click open website
after a second the event setup tool pops
up
on the web page here and we can set up
our conversion tracking for what we want
to do
so here's what we're going to do we're
going to click track new button
and we're going to click one of these
buttons there are two of them we're
going to click the top one that says
listen
and we're going to select an event i'm
going to scroll all the way down to the
bottom of the list and click
view content because that's the event we
want to optimize for
basically what that is is when they
click the button they are choosing to
view the content that is behind that
button
so that's what we want them to do we're
going to confirm
and then just like that the setup is
complete
the view content conversion has been
created
and we can finish setup
finish skip that
don't need it it's going to
automatically close the window and the
conversion is done
it's that simple that's one way now
another way you can do it
is to set up a custom conversion for the
url
that is embedded in that button you can
only do this if you're using
a url that is on your domain so what i
have done
is i've created custom urls with my
facebook pixel
embedded in them using a platform called
pixel me if you want to go check out
pixelme
there's a link in the description of
this video that you can go give it a
look basically in short what it allows
you to do
is take your spotify profile url create
a redirect with your own branded domain
url in my case it's social.tomdupre the
third.com
spotify and that url forwards
to my spotify profile because i'm using
that redirect
i can create a custom conversion off of
that to do that
i'm here in settings where we were with
the event setup tool i'm going to go to
the left side
i'm going to expand this i'm going to go
to custom conversions
as you can see i've already got a few
custom conversions made
but we're going to go ahead and make a
test one for this video so we're going
to create custom conversion
we'll name it spotify
spotify test and we're going to use my
pixel
all url traffic url contains
this is an important distinction you
want to put url contains
not equals because if you add utm
parameters it's going to tag those on to
the end of url
of your url and then the url isn't going
to equal just the one thing so you want
to put contains
in this case we want to put social
tandoopre
iii.com spotify
so that's what the url contains
and what we would do is we would click
create but in this case i've already got
one called spotify conversion
that does that very thing so we're going
to cancel out of this
and this one spotify conversion is the
one that we just made for all intents
and purposes
now we've got two separate conversion
events set up one view content event
which is a standard event and then we've
got a custom conversion event
set up so let's test them to make sure
that they work so we've got
the landing page set up here it's
already pulled up
we're going to go back to data sources
and once we're on data sources we're
going to go to test
events and now that we're on test events
what we're going to do is we're just
going to go ahead and reload
this page and see what happens in theory
boom it should pop up now a standard
event has popped up
using the page view and then i've also
created a custom conversion for the
landing page
which is fired as well so now we want to
test our events
on the buttons so we're going to click
through to this button to go to my
spotify profile
which it does go team and as you can see
the view content event that we've set up
has just fired
as well as the spotify conversion custom
event
that i made as well so what that does is
it allows us two opportunities to target
depending on what we want to do
now let's test the apple music one
take me to the apple music profile there
it is
and as you can see again the view
content conversion has fired once again
and now my apple music custom conversion
has fired which i created previously
just like the spotify one so again this
gives us
options depending on what we want to
optimize
for the reason i like having these
options even if i don't use them all the
time it's good to be collecting the data
about them because
if i ever want to direct an ad campaign
solely at people who listen to music on
apple music i'll have that data that i
can hyper target those people
for the exact platform i want to send
them to by
optimizing just for the view content one
i can
optimize for anybody who has clicked
through to listen to my music
anywhere and then the reason i created
one for the landing page views is if i
just want to gather data on people who
are
going to the landing page but not
converting
i can do that as well so i can re-target
the people who get to the landing page
but don't convert through can just
retarget them
so it's good to have data on what's
happening at
every level that way you get a better
picture of how your ads are performing
and you can retarget more effectively so
now that we've set up
these multiple events and now that we've
figured out
how to get them to trigger and we've
tested them let's set up an
ad in the ad platform so we're going to
go back up to the business tools section
here go to ads manager and we're just
going to create a new campaign
we're going to optimize for conversions
in our campaign objective
we're just going to click continue and
then where this happens is at the ad set
level so we're going to go to the ad set
here
and we're going to go to this little
section right here
under conversion that says pixel select
my pixel
or in your case your pixel obviously and
select a conversion event now here's
where we get to choose which one we want
to use
which is awesome so if we select the
view content event
this is anybody who has clicked a button
on our landing page
anybody who went to listen to music on
any platform
this is them if we want just people who
went to spotify
we can select the spotify custom
conversion that i made that is
only those people who went to spotify
from the landing page in the same
fashion we can do the apple music
conversion
and we can also target just the people
who have converted to the landing page
but did not convert
through now in the must be dreaming
landing conversion
it's just people who showed up on the
landing page it doesn't
say whether or not they then went
through or not
but what you can do is create a custom
audience of the people who did go
through
and exclude them from your targeting so
that you don't
hit them as well depends on what you
want to do and what your goals are with
your ads
so that's it we'll select view content
and then from there you just go through
the ad setup process
as normal and your ads will focus on the
people who are most likely to convert
for the view content conversion that you
set up
using the event tool on facebook ads
there are a few things that can go wrong
when setting this up so i want to share
those
that i've experienced and how to
troubleshoot them number one
disable your ad blocker i know that may
sound stupid but
i left mine on and i couldn't figure out
why it wasn't working so
make sure before you go to set any of
this up that your ad blocker
is disabled on all pages for the time
being if you have one
in your browser number two make sure
that your browser has
pop-ups enabled if it's not working so
for example
you might input your web address
into the event setup tool and click
through to your landing page and try to
set up your conversions and you're
waiting for the conversion setup tool
to come up but it doesn't and you end up
with a message like this
the pixel wasn't detected on this
website allow pop-ups
that might be the reason for that a
third reason for that that i ran into
is your pixel might be installed on your
website in multiple locations
for me i had the pixel in the header of
my website and i also had it in google
tag manager so what i did was delete it
from google tag manager
and then the event setup tool worked
just fine it's i don't know why it does
that but it's somehow a redundant setup
that makes the pixel
fire incorrectly and then lastly the one
that i ran into
most recently is that when putting in
the url
like this it didn't work and oddly
enough
if i put the secure url in there and
click open website
it works just fine so if there's no s
at the end of http on your web address
and it's not working
try adding the s and maybe that'll clean
it up too these are just a few of the
problems i've run into
with using the event setup tool i would
also recommend if you're using chrome
to install here the facebook pixel
helper
it's really helpful and has helped me
identify some issues that i've been
having on my site as well so
try that it's super useful and it will
tell you what's going on so that's it
for this video i hope this is really
helpful
i hope that i didn't breeze through or
breeze over anything too quickly
setting up for conversions is super
effective it is a great way to run your
ads especially if you're using a landing
page the argument has been presented
that you don't get as much traffic
compared to maybe like a link click
campaign but you're vetting your traffic
more appropriately on the front end and
you're getting higher quality traffic
additionally
the retargeting for a conversion based
audience is
much more effective because you've
already outlined the specific steps that
you want your audience to take
those people have taken them so that
when you retarget them
they're much more likely to re-engage
with your content or engage with
new music that you have coming out
that's it i hope it's helpful if you
have any questions about this
let me know in the comments hit me up
you can dm me on instagram too and make
sure to check out
pixel me in the description below it'll
be all down there if you want to try
that out it's really dope
service i love it i've been using it for
a while now and i think it's pretty
tight so that's it for this video
thanks for watching and i'll catch you
on the next one peace
you