How to create a compelling LinkedIn summary for a job seeker to get you noticed.
In this video, I'm going to be sharing my secret formula to help you build an outstanding
LinkedIn summary section that's going to portray and emphasize who you are as a professional,
but also lead to a building of your personal brand.
Let's get started, but first for all the guidance you need to get hired, subscribe to my channel.
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My name is Cindy Makita and I am a career coach.
Part of what my work entails is helping people build outstanding LinkedIn profiles that are
in line with their career interests and goals that helps portray their best personal brand,
but also showcases their achievements, work, experience and skills.
If you have not yet watched my video on the five steps to an outstanding LinkedIn profile,
click here to watch it.
But be sure that you enhance your entire profile so that it stands out.
In this video, we are going to be focusing specifically on the summary section of your
profile.
So let's get started.
Your LinkedIn summary is arguably the most important section of your entire LinkedIn
profile.
It gives your reader a synopsis into who you are by answering three important questions,
what, why, and how, what you do, why you do it, and how you do it.
Make sure that when you are creating your summary that you include the answer to these
three important questions.
Your summary is also an opportunity for you to showcase your personality and your personal
brand.
Your LinkedIn profile is not as strict and as formal as your resume, so be sure that
you showcase your personality, especially in your summary section.
Okay, here is my five step formula for building a LinkedIn summary for a job seeker, number
one, a strong one, line opening.
Number two, what you do?Three, why you do it?
Four, how you do it?
And five, a call to action.
Let's dive into each one.
One is a strong one line opening.
This kicks off your summary with a bang and gives the reader a feel for who you are.
It also entices them to read further.
Some examples of how you could open your summary could be your favorite quotes or mantra, your
greatest achievement or skill that you have, or even a funny line.
Whatever it is, make sure that it showcases your personality and something that you want
your reader to know right off the bat.
Mine is "People are my passion, and impact is my purpose."
I immediately want people to know when they read my summary that I am passionate about
people and that I am determined to make an impact.
So think about it when you are creating yours.
Let's look at an example of an opening for a job seeker: At age five I told my parents
I wanted to be a football player.
It seems the sport of business was the real game for me.
As you can see that already entices me to want to read further and to learn more about
this person and what got them started in business.
So, when you're thinking about creating your one-line opening, make sure that it's relatable
to you, your life, your personality, and especially your story.
Entice the reader to read further.
Before we move forward, let me know in the comments below what your favorite quote, motto
or mantra is.
Number two, what you do.
Here, you are going to tell your reader what it is that you do.
Maybe explain what a day in the life or a day on the job is like or what your career
interests are if you are a job seeker.
Number three is why you do it.
Why are you in that job or industry?
What excites you about the work that you do?
Why are you passionate about it?
If you are a job seeker, why are you interested in going into that specific career or industry?
Here is an opportunity for you to go deep into your passion, your desires, and even
your future aspirations and goals.
And number four is how you do it.
How do you do what you do?
Here is a great place to add your achievements, your key skills, and your specialties, what
makes you unique, and how are you different from another professional or job seeker?
Now is a great time to add in bullet points or a list to break up your writing and to
break out your text.
This also helps add depth to your summary.
And lastly, a call to action.
Every great summary ends with a call to action.
Here is where you tell your reader what steps you would like them to take after reading
your profile.
Is it that you want them to contact you about a certain job opportunity in a specific field
or interest, or maybe you'd like them to contact you to discuss further about your previous
work experience, whatever it is, make sure that you add a good call to action so that
your reader can take steps after reading your profile.
And so, to recap, how to build a great LinkedIn summary for a job seeker to get you noticed.
Number one, start with a one line opening that is strong, impactful, and that kicks
off your story.
Number two, tell your reader what you do.
Number three, tell them why you do it, why you passionate about the work that you're
involved in.
Number four, tell them how you do it by listing your speciality and your achievements.
And number five, end with a strong call to action so your reader can take steps in the
right direction after reading your profile.
This is an opportunity for you to sell yourself.
And some bonus tips, write like you speak, keep it conversational.
Make sure that you include keywords that are career specific and industry specific as this
will help to boost your profile.
Be sure that you include some rich media in the form of pictures or videos as this could
help showcase your work or who you are in a different light.
And lastly, tell a story.
Your readers will connect with you most if you are telling your story all throughout
your summary.
Your summary is just one section of your LinkedIn profile, and I want to help you build an entire
fantastic LinkedIn profile.
So download my free guide, five steps to an outstanding LinkedIn profile that includes
a checklist so that you can make sure that you're on target with every step of your LinkedIn
profile.
The link to the download is in the description of this video.
If you found this video useful, give it a like, comment below, and don't forget to share
it with your fellow job seekers or anybody who needs help with their LinkedIn profile,
and of course, subscribe for more related content.
I will see you next time.
Bye bye.
[inaudible].