- Business coaching is a $15 billion industry.
Would you like to learn how you could be a business coach
in just about three steps?
In this video, we are going to discuss three simple steps
that you can take right away
to become a business coach in no time.
So firstly, let understand what is a business coach
and why are we talking about it right now?
A recent study showed that more and more
small, medium-sized businesses
are asking for help from outside advisors,
called as business coaches
to help them navigate the coming times.
The economy's turning, the world is turning,
relationships are turning and because of that,
businesses are needing to adapt way faster
than they had detected previously.
Technologies have to be adapted much faster
than they were predicted to be adapted previously.
And because of that, more and more
small medium-sized companies, even large corporations
are realizing that they could use somebody
who really understands what they're going through
and help them navigate this change.
And because of that, the business coaching industry
has boomed recently and which is also why more and more
business coaches are required.
So if you have an interest in that area,
you want to coach businesses,
it is a fantastic opportunity for you to consider
these three steps and get started as quickly as possible.
The first step is to identify your excitement,
you want to identify why are you excited?
And what are you excited about in becoming a business coach?
Is there a particular industry that excites
you more than the others?
Is there a reason why that industry is more exciting?
Say for example, I personally love
when I get to learn, when I educate myself
when I'm coached, when I am consulted
and when somebody is helping me out,
I just loved that experience.
I've always loved that experience.
That's how I've lived my life.
And I've really enjoyed developing myself
over the past one and a half decades.
And because of that experience,
I am so passionate about the industry of education,
of transformation, of seminars that are related to it,
to events that are related to it,
to courses, to books, to programs,
to consulting programs, to coaching programs,
to group programs and so forth.
And because I'm so excited about this particular industry,
the industry of transformation, as I like to call it,
I have always found myself more attracted towards
finding clients that are either working
in the field of transformation or education.
And because of that, it becomes really easy for me
to find my excitement in context of an industry.
And it's important to identify your industry
because it also focuses your effort
because irrespective, if you are going
to be a business coach, there will be certain requirements
which are financial return base
that will be expected of you.
So if you're not excited to work for the industry,
if you are not excited to learn more about industry,
you will find it harder for you to convince people
to actually hire you as a business coach.
The second thing, that is equally important,
is who are you excited to work for?
What are the types of people
that you really want to engage with?
Are these people who are kindhearted?
Are you more excited to work with people
who want to make a lot of money?
Are you more excited with people
who want to just set the greatest culture in the world
or have great workplaces and so forth?
The reason why you want to find who is the type of person
you want to work with as a coach
is because if you don't know who is the person
that you want to work with,
you'll end up with a lot of clients
that may be able to give you the fees,
but will not give you the joy of coaching with them.
They won't give you the satisfaction
when they get a result because of your coaching experience.
And because of that, it's vitally important,
for you to identify not only what industry
you want to work with, but also the kind of people
that you want to work with, the kind of a client
that you want to have the client of clients
and the kind of results that these clients want to achieve.
Because once you identify that, now you will be excited
about the industry that you're working in
and excited about the people that you're working with.
Lastly, 'cause you want to identify
what kind of coaching you want to do.
You see later in the video, I'm going to show you
the five different areas that usually
a coach is expected to work in,
to get greater results for a company.
And because there are five different areas.
If you focus your effort towards one area
or two areas or those five areas,
it becomes easier for you to educate yourself,
to train yourself and to be able
to coach really effectively because you will understand
the problems that underlie in those things areas,
And hence, it gives you a very focused effort
towards creating the desired result that the client wants.
So you want to identify one of those five things,
which we'll discuss later in the video,
so stick around that.
Now I want to give you a little tool for you to identify
which industry you want to work for,
and what type of people do you want to work for?
I invite you to a simple tool called journaling.
I want you to go ahead and take out a piece of paper
or your journal, take a pen and just start writing
about your dream client, right?
What would they look like?
Who would they look like?
What would they be doing in that day?
What kind of problems would they have?
What kind of work they would be doing in the world?
And as you journal and you do free flow writing off it,
you will see that within a couple of minutes,
it'll get really, really clear for you,
who's the type of client, that makes you most happy?
What are the type of clients
that you really would like with?
And once you have identified
what are the clients that you really want to work with,
it becomes really easy for you
to create what I want to do next.
The next idea comes from another book
called "The Dream 100."
"The Dream 100" book
simply talks about writing out
the top hundred people
that you would like to have some kind of partnership
or association with.
I'm simplifying the idea for the sake of this exercise,
but here's what I want you to do,
go ahead and write down the dream 100 clients.
You would like to have the 100 people that you know,
in the world that may be outside of your realm right now,
you may not even know how to reach them,
but the type of companies that you would like to work with,
or the type of clients that you'd like to work with,
the kind of people that you'd like to work with,
and write that down on a piece paper,
and make your dream 100 list.
The reason why I like the dream 100 list
or anything list that identifies the kind of people,
the kind of companies you want to work with,
is because it gives you focus.
It gives your mind and objective to achieve.
It gives your mind, a way to find patterns,
to associate yourself with these people,
these 100 people, these 50 people.
It doesn't matter the number per se,
but it gives you focus.
And when it gives you focus,
it almost is like the universe
starts conspiring to help you meet these people.
And because of that, you will find yourself meeting
the right kind of companies, the right kind of people,
the right kind of work that you want to achieve,
as you start your business coaching practice.
The second step is identifying your methodology.
Now, I know this is the tricky one,
because it can be a really long and tedious task
to be able to identify a methodology,
which is why I'm going to give you two ways
to really go about identifying the methodology.
The first way is to develop a methodology,
to develop a methodology you want to have some experience
in the field and you want to have tremendous amount of study
in the field, so here's what my invitation would look like.
Go ahead, and once you've identified your excitement,
you have identified what type of clients you want to work,
whatever industry you want to work,
find the relationship certification,
find a certification that teaches you best
in that industry.
And that's the easiest path because you would have taken
a certification program and they will show you widely
how really to go about doing it.
How to really go about creating results for your clients.
And that would be amazing.
Another thing that I would invite you to do
on top of that is don't only take the certification,
but also invest in others courses
and programs and other certifications that you can take
parallelly with this one certification.
And the reason is simple,
when you are developing a methodology,
you are synthesizing information.
You see, no certification or no program
can be said to be completely a 100% complete
because the world is evolving, human beings are evolving
and knowledge of everything is evolving all the time.
The world is changing faster than ever,
which means anything that you know now
in six months may become obsolete.
Which means you're constantly needing to invest
in yourself and invest in your learning,
which is why if you take one certification thing,
that's the end-all, be-all your information,
your education's probably going to go redundant
in about a year or less than a year, right?
And because of that, you want to constantly
explore new and different ways
to continue to learn further and further.
This is why I invite you to find other books,
knowledge pieces, courses, other certifications
that will give you more inside information
in that industry, in the area that you want to focus on
for the type of people that you want to work with,
and then continue to expand,
that education and synthesize it
into your own unique way of creating results.
And this would be the best way to do it,
is to have your own methodology,
because listen, once you have your own methodology,
you have the IP to it,
you have rights towards it,
You have a unique way that distinguishes you and so forth.
But there is another way that doesn't take as much time,
and that's probably a better place to start.
And that is to borrow somebody else's methodology.
By borrowing somebody else's methodology
simply means that you take a program or a course
of a person that is working in the same space,
and you use that program in the course and the structure
and the exercises of that program to be able
to help other people.
Now always understand you cannot publicly say
they are your exercises,
even privately say they are your exercises.
But what you can do is because you've taken the course,
you can credit the person whose exercises was,
whose program that you took and ideas that you took from,
and still cause your clients giving due credit
to the right person who created the exercises
in the first place.
But what you're doing, is you're borrowing
somebody else's methodology,
you're borrowing somebody else's work to say,
oh, I see this, this is useful,
I think this will help these clients,
and so I am borrowing by giving due credit to the person
that actually you're borrowing from.
It doesn't need you to develop a whole methodology.
It just simply needs you to learn from people.
who have done it before,
who are great at getting results for their clients.
And then simply utilize that for your own practice.
You can of course do a certification as well,
which may take a little bit longer,
but a certification allows you to not even pass
on the credit, you simply say, I use X, Y, Z methodology,
and you use that certification to help coach your clients.
As simple as that.
So what you want to do is if taking a building
methodology is taking too long,
if it's an exhaustive process,
just get a certification on our program
and use that methodology to help your clients.
Now comes the third step.
The third step is to take this methodology
and take what your excitement is and merge it with an area.
An area of work that you really, really want to focus in.
Usually there are five key areas
that a company would ask for help it.
First is leadership, second is team and culture.
Third is finance, fourth is marketing,
and fifth is efficiency systems and operations.
One of these five areas usually will be enough
for you to transform the company
and get them more outstanding results
than they have ever seen before.
Even if you worked in one out of five,
if you can work on all five, even better.
But what I've made you to do as the third step
is to say which one of these five areas
I'm going to become an expert coach
and what will I really master my skills in?
And what is it that I'm going to get the companies to focus,
on to have them see the results I want them to see
so they can see the value of me as a business coach.
And of course meet the objective that they started with,
which is to get better results for their company.
Be it more profits, be more revenue, be it a better culture,
be it a better work environment, be it better leadership,
whatever that may be.
One of these five areas can help you fulfill
most of the objectives that a company would have,
hence focus on one of the five.
So you can really be good at it,
and keep yourself educated on the remaining four.
But don't focus your efforts towards it.
Focus your efforts with that one thing
and position yourself as a coach that comes in and helps
people with that area,
'cause that is going to make it much more easier
for a company to say yes or no, depending on does
the company want to focus on that area
of their company or not?
Now with that, we have summarized the three simple steps
that you need to become a business coach.
The first step was to know your excitement
and follow your excitement.
The second one was to develop a methodology.
The third one was identify the key area
where your clients are going to be wanting you to focus,
to get them the results that they really want.
So those were the three simple steps
for you to become business coach.
If you liked this video, go ahead and hit the like button.
So we know that you appreciate this knowledge
and insight that we've been sharing here.
If you would like to get more information
and amazing videos like this on a weekly basis,
go ahead and hit the subscribe button.
I'm sure you agree that sharing is caring.
So go ahead and share this video with somebody
that you think will find this video useful
and would want to know
more about how to be a business coach.
Thank you so much for watching, we love you.