Hello and welcome back to Focus Atlanta again I'm your host Keisha lancelin
thank you so much for continuing to watch. We are going to talk a little bit
about Fearless Growth, I'm here with author Amanda Setili.
Thank you so much for coming on the show. I'm excited to be here.
Oh my goodness, now this is not your first book but tell me a little bit
about why you wrote Fearless Growth. Well I think fear holds people back I mean
you know if you're a big wig at a company, you don't want to say I'm afraid
but actually people are afraid and they're afraid of things that they
should be afraid of. They're afraid of having to lay people off or not making
their numbers or getting fired or a product not working out. So, life is scary
and it's actually a little bit scarier now that the world is changing really
fast but growth is really important. Growth tells us that we're doing the
right things that people want more of what we have and so, I wanted to help
people be fearless in their growth and there's a lot of really practical things
that you can do to be more fearless in your growth. Sometimes people feel like
like that's not even a possibility. Again, there's so many different variables that
put the pause on things and they're they're afraid then the next thing you
know, what's gonna happen if I choose A what's gonna happen if I choose B do you
think that gets in the way too or? Uncertainty is what holds us back. We're
not sure what's going to happen and so we freeze we just stop because we're
afraid of the uncertainty but actually if you can frame it this way if you can
think, uncertainty is what brings opportunity. Because if you think about
it if everything stays the same all the time you get in a rut. If you're selling
a product you tend to get in a commodity situation competing on price or if
you're a TV host someone else comes out with a show just like yours. When things
change that brings opportunity and so be happy because of the uncertainty, capitalize on the uncertainty.
Look forward to the opportunity as opposed to being afraid
of the change. Right, and whenever you see something that's uncertain or
frightening think, there must be an opportunity here somewhere. Okay, yeah
change your mindset about what's scaring you. Exactly. Okay, so when they get the
book is it going to kind of give us some tips to kind of stay focused on the
positive aspect of what's making us tentative or the
positive aspect of what is uncertain. How does that? Right, I don't focus
actually a lot on the fear in the book because I'm really focused on what can
we do to be fearless and one of the things that I think we can do is give up
a degree of control to gain control. Okay? So, in the new world things are changing
faster than they used to there's new technologies coming out, customer
behaviors are changing, everything's changing and our jobs are changing, right?
And in order to be more safe in that environment you really need more people
looking out for you. So, you need a network of people who are helping you. If
you're a boss, you need to empower your employees to make decisions because the
world is changing fast you need them to be able to adapt and you know react to
the things that they're seeing. You need to empower your employees so you have
all those eyes and ears looking out for you. Once you get through that scary
phase of giving up control you're actually in a much safer place where
you've gained control because you have a whole network of people helping you. I
love that word. Once you empower them to actually do more, you can delegate
without that fear because you have a again
trust in them but they're going to be able to take it over and go forward.
Right, and trust is super important you know. Trust is something that we we don't,
we let it be a really vague word but you can actually do concrete things to build
trust and trust can be a very valuable commodity. I'll never forget a man that I
was working with some time, one time said I don't trust you and I was like oh I
feel terrible I feel just absolutely terrible but actually he was just
stating a fact. I don't trust you yet let's work together to build the trust
once we've built the trust we'll work together more effectively and in fact
that's what we did. We said here's why I don't trust you okay we'll fix those
things and we'll move on and so there's a lot that you can do to build trust
which makes you more fearless because you know that you've got other people on
your team that are going to help you head that new direction. So, all right
well now we got to close out where what the website how people can get fearless
growth and learn more about you. Yes, so come to www.
Setili.com. S E T I L I, spelled just like it sounds and you'll find all about
fearless growth there. We're also available on pre-order on Amazon and the
book is coming out soon so I hope that everyone will get it and let me know how
you like it. Thank you so much for coming on the show and sharing all the
information. All right, we're going to be afraid, it happens, it happens to all of
us but we can learn some tips to be a little more fearless because it's the
growth that's important that's the important words in all of this. Please take the opportunity
to go check out the website to learn more and thank you.